Tuesday, April 23, 2019

People on the Move

  • Friday, Apr. 19, 2019
22squared adds VPs/creative directors Evans, Mendelson
Mara Evans (l) and Bowen Mendelson

Indie agency 22squared has hired Mara Evans and Bowen Mendelson as VPs and creative directors, leading creative on the SunTrust and Southeast Toyota accounts, respectively. Evans comes directly from Spanx where she was sr. consultant and creative director, and Mendelson from Leo Burnett in Chicago where he was VP/creative director. Both roles are new positions at 22squared which have them reporting directly to chief creative officer Matt O’Rourke, who joined the agency in September from Grey New York.

Evans learned the craft of broadcast and video from Spike Lee at SpikeDDB while creating the “NBA on TNT” promos with Sacha Baron Cohen. She then worked at Anomaly NY for clients Converse and Coke. She was critical in winning the IKEA account while at Ogilvy & Mather New York, and part of the team who pitched and won Bank of America for WPP agency Young & Rubicam New York in 2011. She moved to Los Angeles to work for Crispin, Porter + Bogusky for client Old Navy. As global brand creative director for TOMS in 2015, she created a new brand platform which refocused on its core social movement. Evans and her husband filmed the documentary Wake Up which premiered at SXSW in 2009 and was introduced by Sting at Tribeca in 2010.

O’Rourke stated, “Mara is a person who is deeply fulfilled by introducing new ideas and understandings to the world. It’s when she is at her happiest. I’m confident she’ll have a profound effect not just on our creative product, but also on our view of the world.”

Highlights of Mendelson’s career include leading the Coke account at FitzCo in Atlanta where he helped debuted the “1,000 names celebration” campaign, which included writing over 1000 songs dedicated to actual names that appeared on bottles of Coke. He also created the Delta Middle Seat Lounge initiative. At Ogilvy he was a creative director on Kimberly-Clark, creating a Pandora station initiative encouraging people to make babies. Mendelson worked on the client-side as copywriter at Uber and has won creative awards including Cannes Lions, One Show, D&AD pencils and Best-In-Show at Radio Mercury.

O’Rourke related, “Bowen sees the world through a thick lens of empathy. He thinks about how people’s experiences affect their understanding of the world, and he uses that understanding to connect with them on a deeper, more meaningful level. Bowen is a storyteller. And his life experience has given him an emotional understanding of the world that makes him a perfect fit for 22squared.”

  • Thursday, Apr. 18, 2019
Goldcrest Post adds veteran colorists Ken Sirulnick, Evan Anthony
Ken Sirulnick

Goldcrest Post is expanding its footprint in independent film and documentary finishing through key additions to its creative roster. The company has forged a partnership with Glue Edit, the finishing boutique led by colorist and Emmy Award-winning editor Ken Sirulnick. 

Sirulnick, along with his long-time postproduction coordinator Jordan Thompson-DeSon, will take up residence at Goldcrest. Additionally, Goldcrest has signed freelance colorist/editor Evan Anthony--whose credits include Sundance Grand Jury Prize nominee Moonlight Sonata--to a staff position.

“We are committed to providing filmmakers with the talent and resources they need to finish their projects at the highest level, creatively and technically,” said Goldcrest executive director Nick Quested. “Ken and Evan enjoy wide respect as artists of the first rank.”

Sirulnick said that Glue’s alliance with Goldcrest provides it with direct access to an array of technical resources including the facility’s new 4K grading theater. In addition, Goldcrest’s on-site sound and picture editing suites, and sound mixing stages will permit Glue’s clients to conduct all their post work under one roof. “This allows us to expand services to our clients,” Sirulnick explained. “We gain a solid infrastructure, including engineering and scheduling support, and the confidence of working with a company that has a proven track record and an excellent reputation. Having access to HDR finishing with Netflix certification was also very important. That will help us to continue moving ahead.”

Sirulnick’s recent credits as colorist include the Academy Award-nominated documentary RBG. He also served as colorist for the HBO documentary Jane Fonda in Five Acts, which earned a Golden Eye Award nomination at last year’s Cannes Film Festival. Other notable credits include the HBO documentary Spielberg, PBS/American Masters’ Sammy Davis Jr: I’ve Gotta Be Me and USA Network’s Inside the FBI: New York. Sirulnick began his career as an online editor in the New York City/Tri-state area, and has a long history with ESPN and other sports producers. He’s won Emmy Awards for his work on coverage of the Olympics, ESPN’s X Games and World Figure Skating Championships.

Anthony brings a similarly strong pedigree with more than 75 credits as a DI colorist and post finishing editor spanning independent features, documentaries and episodic television. His recent work includes the HBO documentary series 15: A Story a Quinceañera Story and First Team: Juventus for Netflix. His clients also include PBS, Showtime, American Masters, Metropolitan Opera, Liz Garbus, Irene Taylor Brodsky and Michael Kantor. Many of his projects have gone on to premiere at top festivals including Sundance, Tribeca, Cannes, SXSW and Berlin.

In discussing his move to Goldcrest, Anthony described it as a chance to tackle challenging assignments and broaden his network. “It’s allows me, not only to continue working with my existing clients, but to reach out to others who have wanted to work with me but need high-end resources like Goldcrest’s grading theaters.”

Thompson-DeSon joined Glue in 2009. He brings expertise in deliverables, file conversions, archiving and other technical processing. He is a 2007 graduate of the University of Southern California.

  • Wednesday, Apr. 17, 2019
Greenbaum elected to 3rd term as GALA chairman
Jeffrey A. Greenbaum

At the annual meeting of the Global Advertising Lawyers Alliance (“GALA”), Jeffrey A. Greenbaum, managing partner of Frankfurt Kurnit, was elected to his third term as chairman of GALA. Originally elected as chairman in 2014, his new term will run through the end of 2022.

“I am thrilled to continue as chairman of GALA,” said Greenbaum. “I look forward to continuing to work with GALA’s outstanding members on our many seminars, publications, and other initiatives.”

Under Greenbaum’s leadership, GALA’s membership has grown by more than 20 percent, expanding its coverage around the world--including in Africa and the Middle East. During that time, GALA also launched an annual global advertising law seminar in New York City and published two groundbreaking books, “Advertising Law: A Global Legal Perspective” and “Sweepstakes & Contests: A Global Legal Perspective.”

  • Tuesday, Apr. 16, 2019
MOCEAN hires growth SVP Toofer, EP Coates
Erica Coates (l) and Mike Toofer

MOCEAN, an independent entertainment advertising agency and the 2018 Clio Entertainment Awards Agency of the Year, has made two senior hires: Mike Toofer joins the company as SVP, growth, and Erica Coates comes aboard as executive producer.

As the head of growth, Toofer will spearhead MOCEAN’S overall topline expansion, setting the vision and strategy for all new business initiatives as the agency continues to export the power of entertainment marketing to brands outside the entertainment sector. This is the first position of its kind at MOCEAN and Toofer will report to Michael McIntyre, MOCEAN president. Prior to joining MOCEAN, Toofer served as the director of new business at The Many (Formerly known as Mistress), where he was instrumental in growing the agency. His new business efforts resulted in several account wins, including Stitch Fix, Jägermeister, American Apparel, QDOBA Mexican Eats, Sambazon Acai, ibotta, iFLY, Spindrift, FX, Netflix, and Amazon Prime Video. 

EP Coates brings to the MOCEAN team more than 15 years of experience in the entertainment and brand space. She will be responsible for integrating MOCEAN’s already well-established capabilities and will continue to evolve the company’s social and digital offering for new and existing clients in the entertainment and brand spaces. Coates will contribute to client partnerships such as Netflix, Amazon, HBO, Turner, and A&E, among others, and will also report to McIntyre. Until recently, Coates held the title of executive producer at Digital Kitchen, where she led the team that executed the two-time Emmy-award-winning Westworld digital marketing campaign. Throughout the course of her career, Coates has also held positions at Sony Pictures, Comcast Networks, AOL Video Networks, and the NBC affiliate in San Francisco.

  • Monday, Apr. 15, 2019
Art director/designer Adam Maruszan joins Alkemy X
Adam Maruszan

Adam Maruszan has joined the creative team at Alkemy X as art director and sr. motion graphics designer. A 10-year industry veteran, Maruszan will design and create graphics for a variety of content including TV spots, branded content, digital media, original programming.

Maruszan has created motion graphics for a range of corporate, educational and sports accounts, including branding for the University of Virginia and its Health System. He also designed graphics for Flowing Water, a documentary on the history of Pennsylvania’s Longwood Gardens. He is a graduate of the Art Institute, Philadelphia.

Maruszan describes joining Alkemy X as an opportunity to be part of an elite creative team and contribute to high-caliber work for national brands and agencies.

“Adam is an extremely talented artist who’s been on our radar for several years,” said Alkemy X VP of operations Mark Reidenauer. “His creative touch and attention to detail are evident in his work.” 

  • Thursday, Apr. 11, 2019
Thinkingbox adds managing directors Rania Hattar, Sarah Scott
Thinkingbox managing directors (l-r) Rania Hattar, Christine Clark and Sarah Scott

Interactive production studio Thinkingbox has recently added Rania Hattar and Sarah Scott as managing directors of its Los Angeles and Vancouver offices, respectively. They join Christine Clark who was promoted to managing director of the Toronto operation a year ago.

Thinkingbox now has the distinction of having all of its offices run by female executives.

Hattar joined Thinkingbox from UNIT9, where she was an executive producer for three years and prior to that, an EP at ACNE’s Los Angeles Office. With over 17 years in the global multimedia industry, Hattar will oversee Thinkingbox’s further expansion in the U.S. and its growing roster of clients in California. Most recently, Hattar and Thinkingbox team launched the Barbie Women’s Day activation in New York.

Scott is the latest managing director to be hired by Thinkingbox. Scott was the VP, business director at Blast Radius for over four years prior to joining the Thinkingbox Vancouver team. She is taking over the strategic operations of the Vancouver office from CEO and company founder Amir Sahba. 

The managing director positions were newly created at Thinkingbox, freeing Sahba as CEO to focus more on the growth of the organization and overall strategic planning of the studio’s long-term goals. He will continue to push Thinkingbox to new markets and creative endeavors, supporting the three managing directors.

Meanwhile Clark has overseen major growth in the Toronto office, which most recently launched a large-scale Genesis Motor’s projection mapping activation in Toronto Pearson International Airport.

  • Wednesday, Apr. 10, 2019
Mike Baron promoted to ECD at Partners + Napier
Mike Baron

Partners + Napier has promoted SVP Mike Baron from group creative director to executive creative director. Since joining the agency in 2005, Baron has been instrumental in building the Partners + Napier health and wellness vertical, while redefining and reshaping the agency’s in-house content studio.

In his newly expanded position, Baron will continue to oversee creative work for the agency’s growing health and wellness vertical, while playing a key role on the agency growth team and the operations team. He will also look to strengthen and expand the content studio to meet the ever-evolving needs of agency clients.  

“Since the very early days of the agency, Mike’s personal creative contributions have helped shape our product, and his leadership style will continue to help us write our future,” said Sharon Napier, CEO and founder of Partners + Napier. “Mike’s love for this business is contagious. He inspires everyone around him to push their limits and do their best work.”

Baron’s work as a writer, creative leader and commercial director over his 14 years at the agency has helped build a creative culture of excellence. Baron’s work for Less Plastics UK claimed two Silver and two Gold ADDY Awards at this year’s regional event, where he also took home the Best of Broadcast Award. In 2018, his work for the African Conservation Foundation was recognized in Lurzer’s Archive, and his work for Highmark Health won bronze and gold Effies in the North American Effie Awards — catapulting Partners + Napier to Effie Worldwide’s Top Most Effective Individual Agencies in North America. 
“We’ve proven that great work can be done for any brand — in any industry,” said Baron. “I’m fortunate to be surrounded by a group of amazingly talented and passionate people, and I’m excited to see what we can do next.”

Prior to joining Partners + Napier, Baron spent time at Hill Holliday, Young & Rubicam, Saatchi & Saatchi, Crowley Webb & Associates and Eric Mower and Associates. He has worked on some of the best-known consumer brands as well as household names in healthcare and financial services, including PepsiCo, Delta Vacations, Capital One, Highmark Health, M&T Bank, TJX Corporation (Marshall’s), and Citibank Corporation. 

  • Tuesday, Apr. 9, 2019
Rebecca Niles returns to Derby as EP
Rebecca Niles

Derby has brought Rebecca Niles on board as executive producer. The move marks her return to Derby after she had been freelancing. Earlier she had a two-year stint with Derby as head of production plus prior work for brands including WeWork, ESPN, Nike, Bloomberg Philanthropies, Aruba Tourism Board and British Airways. She also produced a variety of content for Complex Networks such as Not Afraid: The Shady Records Story with Eminem, 50 Cent and Dr. Dre, plus hit shows Sneaker Shopping and Hot Ones. In her new role, she will grow Derby’s creative roster, expand opportunities for its directors, and partner with agencies and brands to create inspired content.

Derby’s roster currently includes Away Lands, Catherine Orchard, Emily Elizabeth Thomas, Josh Hayward, Roberto Serrini, Ryan Balas and Shomi Patwary. Derby has also secured new sales representation on the West Coast through Devine Reps with Sara Barnthouse and Steven Cook, and continues in the Midwest with rep Robin Stevens. Recent work under Niles includes an Ad Council campaign for “Save The Food” and a Hilton Hotels campaign with GSD&M Austin. Additionally, Derby produced the PSA fashion film Heatwave with director Grant Greenberg for V Magazine and Keep America Beautiful, featuring a star-studded cast and music track by Lizzo.

  • Monday, Apr. 8, 2019
Northern Lights adds editor Jessica Rosa
Jessica Rosa

Editor Jessica Rosa has joined the roster of creative editorial boutique Northern Lights, which maintains shops in NY and L.A. Her experience spans trailers, promos, launch campaigns, web content assignments, and commercials. Rosa comes to Northern Lights from HBO where she developed and edited work for Game of Thrones, True Detective, Big Little Lies, and Westworld. Prior to HBO she cut at Ultrabland. Her diverse client list includes HBO, Cinemax, CNN, Paramount, Nickelodeon, Sony, Colgate, Budweiser, and AT&T. 

Originally from Puerto Rico, Rosa has seen her career take her from NY to LA and back, starting at Guede Films, with jobs at Mojo, Motive Creative, Mob Scene, Goldcrest Films, Showtime, Ultrabland and HBO. Along the way Rosa’s signature editorial style has earned her numerous Promax and New York Festival Awards. 

Northern Lights EP Robin Hall said of Rosa, “I’m particularly impressed with her ability to tell a story and simultaneously create a mood with her edits.”  

Rosa will also be available for entertainment marketing assignments through the Northern Lights Agency.

  • Friday, Apr. 5, 2019
The Colonie adds Perez, Midkiff, Fisher
The Colonie's latest additions (l-r): Priscilla Perez, Lexi Midkiff and Lindsey Fisher

Editorial and post boutique The Colonie has added assistant editors Priscilla Perez, Lexi Midkiff and assistant editor/assistant motion graphic designer Lindsey Fisher to its staff. 

Along with the expansion of its editing staff, recent additions to The Colonie’s motion design, VFX and support teams have increased the scope and range of the one-stop Chicago-based company’s capabilities.   The ongoing growth of The Colonie’s talent roster enables it to keep pace with the needs of the growing number of broadcast spots, social media packages, cross-platform campaigns and long-form projects that call on its integrated services. 

Formerly with Whitehouse, Perez joins The Colonie with editorial experience in multiple genres, from commercials and social media packages to documentaries, and music videos. Early this March, during a stint at We Are Victory, Perez flew to NC where she worked as on-set editor during Nike’s All-Star weekend, turning around a trio of Instagram story videos during the span of a weekend and meeting the brand’s tight deadline. 

Perez also brings the eye of a designer to her new role as assistant editor, while continuing to hone her skills as a 3D artist.  She created the motion graphics for the title animation for the film, Build Ramps-Not Walls, winner of the Best Student Documentary award at the 2018 Cannes Film Festival.

Midkiff brings experience editing spots, internet campaigns, music videos, and long-form projects to her new post. Her credits including cutting the trailer for the feature film Signature Move, motion designer for the films Freelancers Anonymous and Holy Trinity, as well as editor for both movies’ internet campaigns. Midkiff recently cut two music videos, "Tick Tock" for the group Glad Rags and "Cactus" performed by Alex Grelley for The Grelley Duvall Show.

Fisher honed her skills as a staff motion designer, content manager and editor at E360 Sport for two years before going independent. As an in-demand freelance editor and designer, she worked on a variety of spots, and social media projects for Red19Creative and Eyepatch Productions, as well as content for events, such as the International Champions Cup, the FIVB Volleyball World Grand Prix, the FIVB World League and the UCLA Rose Bowl. 

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