• Monday, Apr. 6, 2020
1606 Studio adds editor Brandy Troxler
Brandy Troxler

Creative editorial boutique 1606 Studio has hired editor Brandy Troxler who’s worked in the Bay Area for more than a decade and has edited spots for Mini USA, Yelp, Toyota, Texas.gov and others. Most recently, she was an in-house editor at San Francisco agency Heat.

1606 Studio executive producer Jon Ettinger said that he’s known Troxler for years, noting that she began her career at Beast Editorial when he was EP there. “She’s a great collaborator and good team player,” he observed. “She fits the vibe established here by our partners, Doug Walker, Connor McDonald and Brian Lagerhausen, which is to work hard and form long-term partnership with our clients.”

Troxler joined Heat in 2019 after six years at Beast Editorial. A graduate of Elon University in North Carolina, she also worked at Footpath Pictures in Raleigh-Durham, and Barbary Post in San Francisco.

Troxler describes her arrival at 1606 Studio as like a reunion. “They are very talented editors and I get along with them all so well,” she said. 

In her first project with 1606 Studio, Troxler edited a PSA produced for International Women’s Day by UN Women, a United Nations organization working for global equality. Conceived by San Francisco agency Erich & Kallman and directed by Doug Walker via Caruso Company, the spot begins with what appears to be a news broadcast from the 1950s as a male newscaster recites a litany of workplace issues that negatively affect women. As he speaks, the scene around him becomes more modern and it’s soon apparent that the issues he is referring to apply today.

“It’s simple, but powerful,” Troxler said. “As a woman of color, it was awesome to have the opportunity to tell that story. First and foremost, I am a storyteller and I like to tell diverse stories. While docu-style is a focus of mine, I quite enjoy cutting comedy as well.”

  • Monday, Apr. 6, 2020
Joshue Ott joins HUSH as director of technology
Joshue Ott

Experience design firm HUSH has brought Joshue Ott on board as director of technology.

Having previously built the AR and interactive technology company Interval Studios and most recently working at experiential agency Fake Love, Ott brings valuable experience from a career at the intersection of design, technology, music and art. 

Ott has been recognized for several notable projects in experiential and digital design as the discipline has matured. Through Interval Studios, he created superDraw, a software for live performance drawing that he used at venues like Mutek and Carnegie Hall, as well as Thicket, the interactive audiovisual app. At Fake Love, Ott managed its creative technology teams, serving as technical lead on client projects such as the experiential activation Wonderland for Japanese cosmetics brand SK-II, which utilized augmented reality to remix and redesign a pop-up retail space.

Ott will now lead HUSH’s teams of creatives and technologists, and integrates his approach into the earliest aspects of HUSH’s creative process. He’s developing a robust experiential prototyping practice which is focused on discovering new approaches to creative technology. 

Ott brings to HUSH particular expertise in AR, which he expects to evolve quickly: “I believe AR will continue to be more and more integrated into our everyday lives,” he explained, “AR can transform space and experiences, not only adding information, but also creating otherworldly extensions to the real world in ways we haven’t seen before.”

He continued, “In the best way possible, I think AR will soon become a ‘boring’ technology, by which I mean it will pervade our lives in such a way that we no longer think about it too much. From a creative technologist standpoint, that brings a whole exciting range of opportunities which we’re actively working on now with several clients.”

According to HUSH Founding Partner David Schwarz, “We had worked with Joshue many years ago and even at that time, it was clear that he was a stand-out creative technology mind. He’s beautifully articulate, which our clients find incredibly calming and trustworthy – especially when entertaining significant technological investments. He’s completely aligned with our vision to translate complex ideas and information into experiences that are immediate, gratifying and powerful to the user. Lastly, he’s already integrating our Augmented Reality practice into our overarching experiential design offering, as we’re forecasting a post-COVID future that’s a little less tactile, and a little more personal device-reliant.”

  • Monday, Mar. 30, 2020
Ammolite names Kirsten Arongino as its first managing director
Kirsten Arongino

Hybrid creative and production studio Ammolite has hired Kirsten Arongino in the new company role of managing director.

Arongino was most recently head of production at Yard NYC. A veteran agency producer with 25 years of experience, she has worked with agencies including Deutsch and Ogilvy & Mather and she was VP/executive producer at Publicis. She has produced projects for brands including Honda, Gap, Campari, Tiffany & Co., and Walmart. Arongino will be based in New York City and grow Ammolite’s presence on the East Coast, as well as in Los Angeles and London. 

Founded by award-winning director Emil Nava, Ammolite is a full-service creative studio specializing in multidisciplinary storytelling across genres. The studio’s roster of directors, photographers, and designers has produced 360° campaigns for broadcast, digital, social, and experiential spaces for clients including GAP, Spotify, Walmart, and Mercedes-Benz. 

Nava launched Ammolite in 2016 as a community of youthful makers who create integrated cross-genre experiences for brands and artists alike. Nava has been instrumental in forming long-lasting relationships with emerging artists and taking them to the international level. Nava has collaborated and established a deep trust with artists including Rihanna, Calvin Harris, Ed Sheeran, Post Malone, and Eminem. Nava’s inventive approach to creativity is measured in dozens of billions of views and much work carrying a significant cultural impact.

Arongino said, “I first worked with Ammolite as a client–––Emil directed a  Gap holiday campaign I produced when I was at Yard. It was a fantastic experience and a glimpse into Ammolite’s unique strengths as a company. They are deeply connected to culture, and approach projects in a nimble, holistic way that moves at the speed and sensibility of our evolving business. The ability to solve problems in inventive ways is particularly apt at this moment. I’m thrilled to be working alongside Emil to expand on the superb foundation he’s built, and to be a part of bringing this array of diverse and unique voices, tastemakers, and storytellers to a wider ad and brand audience.”

  • Friday, Mar. 27, 2020
Imaginary Forces adds creative director Izik Roitman
Izik Roitman

Creative director Izik Roitman has joined Imaginary Forces (IF). With many years of experience in building heavy CGI pipelines, Roitman fills a unique space on IF’s director roster. According to Peter Frankfurt, co-founder and executive creative director, “as our pipelines evolve over the foreseeable future and as our team continues to operate remotely, adding a savvy creative leader who is looking for new ways to conceptualize work is a great fit.”

Roitman, a native of Tel Aviv, spent his early career in Israel as a Flame artist, quickly progressing to directing, integrating, and dreaming up high-end visual effects. After moving to the U.S. and becoming a creative director, Roitman had a tenure at Superfad and Mirada Studios. During that time he was behind many iconic pieces: from Katy Perry music videos and Super Bowl campaigns, to a high publicized iPhone launch. 

Roitman has been freelancing at IF for eight months, directing an effervescent throw for the Pepsi Super Bowl LIV halftime show, a VFX heavy teaser for Apple TV+, and a new anthem for Epix broadcast network. 

  • Thursday, Mar. 26, 2020
Alkemy X adds VFX supervisors Mack, Nash
Bilali Mack (l) and Erin Nash

Alkemy X has hired VFX supervisors Bilali Mack and Erin Nash in its NYC office. Mack comes to Alkemy X from MPC, where he supervised and executed VFX on spots for brands including Adidas, Sonos, Google and BMW. Nash joins the team from FuseFX where he served as head of 2D, leveraging his experience across television, film and commercial work. Mack will be serving as VFX supervisor on the upcoming STARZ Power Book III: Raising Kanan, utilizing his expertise at the intersection of technology and artistry to amplify the storytelling with heightened visuals. Nash’s credits include work on the feature comedy Hail Caesar!, and series including Game of Thrones, Iron First, The Walking Dead, The Defenders and Warrior

The hires come on the heels of a year of steady growth for the visual effects division, with work for such series as The Marvelous Mrs. Maisel, Fear the Walking Dead and Blindspot. Mack and Nash will join a lineup of VFX talent with experience on award-winning episodic series, feature films and branded content, led by VFX creative director Dave Zeevalk and executive producer Mark Miller.

Mack graduated with a B.F.A. in animation and media from Emerson College. He has honed his approach as an artist with stints at Brickyard VFX, Smoke & Mirrors and MPC, working with directors including Saam Farahmand, Dave Myers, The Russo Brothers and Lance Acord. 

Nash boasts over a decade of experience in CG and compositing with industry shops like FuseFX, Zoic Studios, The Mill, The Molecule, Psyop and Artjail. He holds a B.A. in Art from Ursinus College, as well as a diploma in Visual Effects from 3dsense Media School. 

  • Wednesday, Mar. 25, 2020
The Mill adds Webb, Carroll to creative leadership team in Chicago
From the top left, clockwise: Bradon Webb, Adam Carroll, Udesh Chetty and Donnie Bauer

The Mill has hired Bradon Webb and promoted Adam Carroll to serve as creative directors in its Chicago studio. They join the existing creative leadership team of Udesh Chetty and Donnie Bauer.

To support The Mill’s broad range of creative services, each of the newly appointed creative directors will be focusing on the growth and development of their respective departments, establishing The Mill’s robust offering to the Midwest market, from creative concept and direction, to design, visual effects and experiential marketing. 

Webb comes over from Leviathan to lead The Mill’s Experience offering, ensuring the continued research and development into new creative opportunities that employ emerging technologies. Webb’s cross-disciplinary work happens at the intersection of art and technology. He specializes in finding innovative and engaging solutions for agencies and brands to reach their audiences and tell their stories, across multiple formats.

As industry focus shifts from shoot-based creative to digital storytelling techniques, established creative leads, VFX and shoot supervisors Carroll and Chetty will champion the visual effects arm of The Mill, continuing the team’s work on crafting world-class visual effects and exploring new digital solutions to tell brand stories.

Bauer, a celebrated and awarded expert in animation, will continue to lead The Mill’s Chicago-based design team but also take on a wider role in overall creative stewardship for the department. Bauer’s focus will lie in exploring design-led creative opportunities for clients, working closely with the Mill Experience and VFX teams to push digital boundaries. 

Erica Hilbert, managing director of The Mill in Chicago, said, “With this strong creative team at the helm, we hope to continue to guide the Midwest creative market - even through this difficult and uncertain time - providing a range of digital creative solutions to ensure agencies, brands and our production partners can continue to tell great stories and get work made.” 

  • Tuesday, Mar. 17, 2020
Creative director Ninaad Kulkarni joins Nice Shoes
Ninaad Kulkarni

Creative studio Nice Shoes has hired creative director Ninaad Kulkarni as part of its growing experiential division. A 3D artist, immersive storyteller and animation filmmaker with a background in traditional and 3D animation, Kulkarni was selected in 2019 as part of the Forbes “30 Under 30” India class. He comes to NYC-based Nice Shoes having worked with Audi, among other leading brands.

Kulkarni established himself as a nontraditional filmmaker to watch following the success of his thesis short film KCLOC. This artful visual exploration of the concept of time was showcased at MoMA, winning the prestigious Red-Dot Award, Society of Motion Pictures and Television Engineers Award and the AT&T Film Award, as well as being selected for screening at over 130 international film festivals. His most recent project, a collaborative virtual reality film The Other Side VR, is the first-ever immersive experience based on the Partition of India, which fuses woodcut--a traditional printmaking technique--and 3D animation. He’s currently working to expand the experience, adding more stories and interviews as well as launching it to a wider audience. 

Kulkarni studied at the National Institute of Design, India and earned his M.F.A. in Computer Art from the School of Visual Arts in New York. 

  • Wednesday, Mar. 11, 2020
Framestore taps Christian Nielsen to lead CG in L.A.
Christian Nielsen

Oscar-winning creative studio Framestore has tapped Christian Nielsen as head of CG in its Los Angeles office, bringing with him over 20 years of industry experience in commercial and film work.

Nielsen--who reports directly to Duncan Burbidge, Framestore L.A.’s managing director--will be charged with overseeing the studio’s roster of CG supervisors, CG leads and discipline supervisors, advising them on strategic, technical and creative decisions, as well as providing on-set supervision through to delivery of projects. 

Joining Framestore from The Mill in New York where he spent over eight years, first as CG supervisor followed by head of CG/VFX supervisor, Nielsen has worked on brands like PlayStation, Bud Light, AT&T, and Gillette, and alongside notable directors such as Peter Berg, Wayne McClammy and Martin de Thurah. 

Most notably, he led the team that worked closely alongside Bud Light’s creative agency, Wieden + Kennedy, on 10 spots for the brand’s famed “Dilly Dilly” campaign--two of which aired during the 2018 Super Bowl. As VFX/CG supervisor on Playstation’s “The King,” he and the team worked across assets from approximately 30 different games, including characters from God of War, Call of Duty, Spider-Man, Horizon Zero Dawn, and more.  

Prior to The Mill, Nielsen also spent time at Framestore in London working on The Tale of Despereaux--the company’s first feature animation film. 

Nielsen has received a host of industry accolades, including a Cannes Gold Lion, D&AD, Clios, VES and Webby Awards. He studied CG and animation at Truemax in Copenhagen, and is a member of the Visual Effects Society.

  • Tuesday, Mar. 10, 2020
Melissa Lubin joins Union NY as executive producer
Melissa Lubin

Bicoastal Union Editorial has hired Melissa Lubin as executive producer in its New York office where she will be heading up new initiatives and pursuing expanded business opportunities for the company. Lubin will team with Union partner Caryn Maclean who now takes on the title of managing director. Prior to joining Union, Lubin spent four years as EP at Beast Editorial NY, a division of Deluxe Entertainment Services, Inc. 

Lubin said she was drawn to Union’s high-caliber work, the “sterling reputation” of its people and the company’s forward-thinking vision. “In addition to award-winning spot work, Union has its eyes on the future, pursuing more docuseries and other interesting projects,” she said. “What they’ve done via Union Entertainment Group with regard to originating content is quite impressive.”

Maclean said, “I was looking for a partner and collaborator and I’ve found that in Melissa.”

Upon graduating from Binghamton University in 2005, Manhattan native Lubin got her start as a receptionist at the indie editorial outfit Cutting Room. She steadily rose through the ranks, holding positions there as assistant producer, producer, and sr. producer/head of production. She ultimately was appointed executive producer at age 28.

Lubin joined Beast NY as executive producer in 2016, managing the New York office as well as working closely with all regional Beast offices as a key executive selling editorial services across the country. She was deeply involved with various campaigns for clients such as Progressive, ExxonMobil, and Visa. 

In working with agencies and production companies such as BBDO, TBWA, McCann, Droga5, RadicalMedia, Station Film, O Positive, SMUGGLER, PRETTYBIRD, and others, Lubin has curated a career rich in collaborative spirit.  

Union Editorial has offices located in Los Angeles, New York, Austin, and London (where it maintains an alliance with Marshall Street Editors). The company also develops and produces original content through its Union Entertainment Group banner. Other Union companies include Resolution, which provides finishing services, VFX, graphics and mix for commercials, features and gaming. Union is presided over by partner/managing director Michael Raimondi in LA, Maclean alongside Lubin in NY, and executive producer Vicki Russell in Austin. The Union roster is comprised of partner/editors Jim Haygood, Einar Thorsteinsson, Jay Friedkin, Sloane Klevin, Marco Perez, Merritt Duff, and editors Chris Huth, Daniel Luna, Laura Milstein, Jason Lucas, Karen Kourtessis, Kevin Ray, Nicholas Wayman-Harris, Rachael Waxler, Zach Kashkett, Andrea MacArthur, Amanda Perry as well as select projects with Teddy Gersten,Tim Thornton-Allen, Matt Chesse, John Mayes, Spencer Ferszt, Paul Plew and the Marshall Street U.K. roster.

  • Tuesday, Mar. 10, 2020
Northern Lights adds editor Anthony Marinelli
Anthony Marinelli

Editor Anthony Marinelli--whose experience spans commercial, brand content, film and social projects--has joined NY/LA/SF based postproduction boutique Northern Lights. Marinelli comes to Northern Lights from a four year stint at TwoPointO where he was also a partner.  He has previously worked at KIND Editorial, Alkemy X, Red Car, Cut+Run, and Crew Cuts.

Marinelli’s work for brands like Mercedes, FedEx, BMW, Visa, Pepsi, Scotts, Mount Sinai, and Verizon has aired in the Super Bowl and the Oscars.  He also edited the Webby Award winning documentary Alicia in Africa featuring Alicia Keys for Keep a Child Alive.

Marinelli is also active in independent theater and film. He has written and directed numerous award winning plays and short films including Acoustic Space which won Best Short at the 2018 Ridgewood Guild Film Festival and Best Short Screenplay in the Richmond International Film Festival. 

Marinelli’s most recent campaigns are for Mount Sinai and Bernie & Phyl’s for DeVito Verdi.

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