Sunday, September 23, 2018

People on the Move

  • Wednesday, Aug. 22, 2018
Y&R Health and Wellness Practice promotes Efren Vaca to EVP, managing director, North America
Efren Vaca

Efren Vaca has been promoted to EVP, managing director of Y&R’s Health and Wellness Practice, North America. The announcement comes on the heels of significant growth for the Health and Wellness Practice, which has added $33.5 million in revenue since Y&R global CEO David Sable established the practice two years ago.  

An 18-year Y&R veteran, Vaca has led integrated U.S. and global teams across a wide range of categories and brands such as oncology, autoimmune, infectious diseases, gastroenterology, neurology, women’s health and skincare.  With deep experience in both branded and condition awareness initiatives, Efren has helped build blockbuster brands, expand product portfolios and drive legacy product growth. Vaca will report to Howard Courtemanche, p0resident of Y&R’s Health and Wellness Practice.

In the past couple of years, the Y&R Health and Wellness Practice has won numerous pieces of business, including Allergan, Merck Animal Health, Pfizer consumer and pharma, Sanofi, PhRMA, and project work for NY Presbyterian and Mt. Sinai. As the practice continues to grow, Efren will be handling strategic growth in North America. 

In addition to his health and wellness background, Efren has worked on iconic brands such as AT&T, DuPont, MetLife, Philip Morris, and Poland Spring.

  • Tuesday, Aug. 21, 2018
Jeroen van der Meer and Sicco Wegerif to helm MediaMonks' Amsterdam office 
Jeroen van der Meer (l) and Sicco Wegerif

MediaMonks is reinforcing its European operation with the dual promotion of Jeroen van der Meer and Sicco Wegerif to the jointly held position of managing director. The duo—previously in charge of two of the company’s core departments: Platforms and Creative Content—will now lead MediaMonks’ Amsterdam office.

Both Van der Meer and Wegerif are veterans of MediaMonks. As the company’s former executive creative director, Van der Meer led the creative teams behind some of MediaMonks’ most awarded campaigns including: Reporters Without Borders: The Uncensored Playlist, Weber BBQ Cultures and Google Nightwalk. Under Van der Meer’s leadership the global team of creatives has grown exponentially in recent years. In turn, Wegerif earned his stripes by building the global Platforms team from a two-person operation to the company’s largest proposition—producing apps and dotcoms for clients such as Google, Twitter, Heineken and the U.S. Air Force. Before joining MediaMonks, Wegerif worked as managing director at OOiP and operations director at 

MediaMonks CEO Victor Knaap commented, “It’s great to see two long term Monks grow within the company. Given their shared knowledge of our digital and cultural DNA, Jeroen and Sicco are the ideal duo to boost our European operations and continue the focus on delivering world class work for our clients.”

Wegerif said, “I believe we offer a unique combination of creative and operational management skills—which is exactly what brands and agencies are looking for. Add more than 750 talented Monks to the mix and you hold the recipe for revolutionary work.”

Van der Meer added, “We’ve watched as Amsterdam has evolved into the European version of Silicon Valley over the years—opening up countless opportunities for delivering innovative campaigns. Together with Sicco and our clients, I’m looking to make use of our proximity to tech even more to raise local creative work to internationally renowned levels.”

  • Monday, Aug. 20, 2018
Brown, Glickman, Owett, Cohen promoted to ECDs at Y&R
Nathalie Brown (l) and Margot Owett

Four senior creative leaders have been promoted to the position of executive creative director at Y&R: Nathalie Brown, Eric Glickman, Margot Owett and Fern Cohen.

Since joining Y&R, Brown has been creating award-winning campaigns while running some of the agency’s biggest pitches. She’s been the creative vision for everything from body stocking contortions on Cirque du Soleil, to world-renowned hospital systems on MD Anderson--and she is currently leading the Office Depot account. Over the course of her career, Brown has worked across categories and brands like Dell, Hampton Inn, Land Rover, Fisher-Price, Verizon Wireless, MasterCard, Burger King, Coca-Cola and Nature Valley. Prior to Y&R, Nathalie was a creative director at McCann Erickson.

As the creative lead for Pepperidge Farm, Glickman is the voice behind the smiling personality of the Goldfish brand, and has been instrumental in developing Goldfish into a fully integrated gaming and social brand. His team has reimagined storytelling for Goldfish and strengthened the breadth of content Y&R makes as an agency--from full CG animation to gifs created with crackers.

Cohen and Owett have been a longstanding team whose work includes launching Dell Beginnings in 2012, to relaunching Xerox with Set the Page Free, to entirely redefining Miss America for the modern world. Before joining Y&R, Fern and Margot held positions at Saatchi & Saatchi. 

Leslie Sims, chief creative officer, Y&R North America, said, “Nathalie, Eric, Fern, and Margot have each earned this recognition through the sheer force of their creativity, smarts, humor, and courage to tread in uncharted territory. We’re fortunate to have such a deep bench of talent and we all can’t wait to see what they accomplish next.”

  • Thursday, Aug. 16, 2018
Zoë Salditch joins HUSH as sr. producer
Zoë Salditch

Concept-driven experience design agency HUSH has hired Zoë Salditch as sr. producer.

During her years as a creative producer and digital art curator, Salditch directed efforts for Rhizome at New Museum, edited for GIPHY, collaborated with Moogfest, Tribeca Film Festival and artist Ai Weiwei and co-founded her own digital art product and platform, Electric Objects. With the latter, Salditch commissioned 200 artists, thousands of artworks, and grew a community and company. 

Now at HUSH, Salditch hopes to apply the insights she’s gained from her previous work in digital curation, product development, artistic collaboration and storytelling into a position that requires constant communication and a level of humanization. “The Electric Objects experience taught me how to communicate, listen and keeping asking questions to all kinds of people with so many personalities, from so many different disciplines and people with different vocabulary. As a curator, I largely focused on humanizing digital art – very much in the same way HUSH humanizes information through design. Through the experiences we create, we ultimately tell stories about the people and businesses behind the raw information.”

According to David Schwarz, creative partner at HUSH, added, “We often articulate our work as living along a spectrum between the ‘artful’ and the ‘useful’. I think Zoë wonderfully represents our ability to deliver value in this way. She understands the power of artistry just as clearly as the importance of a robust digital platform. She’s already applying these insights in our work for Instagram and WeWork, and will be pivotal in helping to develop our own intellectual property and design products.”

  • Monday, Aug. 13, 2018
Grace Teng named exec director of media & analytics at Zambezi
Grace Teng

Former Team One executive Grace Teng has joined Zambezi as executive director, media & analytics, a new position at the independent creative agency. Teng’s hire adds communications strategy, media planning and buying capabilities to the shop’s expanding tool kit. Teng reports directly to CEO Jean Freeman and will work across all creative, strategic and production disciplines at the agency. 

Teng’s prolific career and expertise in media, digital marketing and analytics has spanned key positions at many leading agencies: Team One (Saatchi & Saatchi), Mindshare, MECi Interactive, Deutsch LA, and BBDO. She has worked with top brands such as Goldman Sachs, Lexus, Ritz Carlton, Mitsubishi, Chrysler, KFC, Starbucks, Kraft, Sony Entertainment, Sprint and Disney. Her eclectic resume includes political marketing experience in Washington D.C. and tech startup experience in New York City as well as a stint at the venture capital firm Cerberus Capital Management. 

“I will be giving more structure to the Zambezi teams as they explore how brand messaging is distributed, received and measured,” said Teng. “Basically helping everyone see the work here through an outcome-based lens. The best thing about being at Zambezi right now, a leading female-led independent, is that the timing is so right for this type of thinking. The agency has so much runway to engage.”

  • Tuesday, Aug. 7, 2018
Peter Hullinger named EP at The Mill Chicago
Peter Hullinger

The Mill has hired Peter Hullinger to serve as executive producer in Chicago.

Hullinger has been active in the advertising space for nearly two decades. Throughout that time, he’s held various roles in agencies and postproduction companies across the country. He joins The Mill after spending the last four-and-a-half years as managing director of Beast, Company 3 and Method Studios in Chicago.

Over the years, Hullinger has worked with top brands including Gatorade, State Farm, Capital One, Allstate and Bud Light. As EP at The Mill Chicago, he will continue to focus on nurturing those relationships and matching those needs with top-tier creative.

The Mill Chicago’s managing director Carl Phillips said Hullinger will be a strong addition, citing his “amazing experience, great leadership skills and a deep knowledge of the local market.”

  • Friday, Aug. 3, 2018
Ben Armistead named chief strategy officer at W+K London
Ben Armistead

Wieden+Kennedy London has appointed Ben Armistead to the role of chief strategy officer. He joins the W+K London management team from Grey Group Spain, where he was chief strategy officer, working across their Madrid and Barcelona offices. Previously, Armistead was head of planning at 180 Amsterdam, global planning director at W+K Amsterdam and sr. planner at DARE. He has also held positions at MCBD and Publicis, London.

His work for brands including Nike, the Coca-Cola Company, EA Sports, Heineken, United Colors of Benetton, UNICEF and the Metropolitan Police has been awarded more than 75 times by the likes of Cannes Lions, D&AD, the IPAs and Effies. He will start at W+K London at the end of October.

  • Wednesday, Aug. 1, 2018
Colorist Paul Galati joins Optimus
Paul Galati

Colorist Paul Galati is joining production and post house Optimus. With the move, Optimus will once again be offering in-house color correction.

“We’ve seen the color landscape in Chicago shift significantly over the past few years,” said Optimus EP/managing director Brian Hrastar. “We’ve also been following Paul’s career for awhile, and the timing was right to once again internally integrate color into our finishing workflow.”

With more than a decade of postproduction experience, Galati has focused on color correction for eight years, grading music videos, features and commercials. Most recently, he was senior colorist at Periscope Post & Audio. His career began as an assistant editor at Cutters. He eventually moved over to color at Filmworkers and Company 3, and later created Cinema Light Company. He has worked with such agencies as BBDO, DDB, The Escape Pod, Gyro and Leo Burnett.

  • Monday, Jul. 30, 2018
PBS hires veteran commercial TV exec as programming chief
In this April 17, 2014 file photo, Perry Simon attends the premiere of BBC America's "Orphan Black" in New York. PBS president and CEO Paula Kerger said Monday, July 30, 2018, that Simon will start as chief programming executive and general manager in September. (Photo by Charles Sykes/Invision/AP, FIle)

Perry Simon, PBS' newly announced programming chief, is a veteran of commercial broadcasting, cable and digital media who said Monday it's a "privilege" to join public television.

PBS president and CEO Paula Kerger said that Simon will start in September as chief programming executive and general manager, with responsibility for all fare except that for children.

Kerger, speaking to a TV critics' meeting Monday, lauded the scope of Simon's career experience and his work in the non-profit arts sector.

The search to replace Beth Hoppe, who left as programming chief in February to join ABC News, focused on someone who understood the changing media landscape and how PBS reaches viewers on different platforms, including digital ones, Kerger said.

An executive committed to the "values and mission of PBS" and who believes in its value was critical in making the selection, she said.

Simon, who held executive positions at Viacom Productions and NBC Entertainment, most recently served as managing director at Microsoft co-founder Paul Allen's Vulcan Productions, which makes documentaries, TV series and digital content and has teamed with PBS on projects including the recent documentary "Going to War."

From 2010-15, Simon was BBC America's general manager and oversaw production of its first original programs including the Emmy-winning series "Orphan Black." He also was involved in U.S-British productions including the dramas "Luther" and "Broadchurch."

In a statement, Simon called PBS' commitment to "quality, education and diversity across every genre" unmatched in the TV industry. He told The Associated Press he considers it a privilege to work in public television, declining to talk about his new job in detail before officially starting at PBS.

Simon, who serves on the board of directors of the Oregon Shakespeare Festival, earned a bachelor's degree from Stanford University and a master's degree from Harvard Business School.

  • Monday, Jul. 30, 2018
Martin Verdult named managing director of MediaMonks London
Martin Verdult

MediaMonks has appointed Martin Verdult as managing director of the global creative production partner’s London office. In his new role, Verdult will work closely with MediaMonks’ London leads to grow the office exponentially into a creative digital hub.

Verdult joins from his former role as managing partner at Ogilvy & Mather Shanghai, where he ran the business and managed client relations across Asia since 2014. Verdult’s experience in digital advertising and business management includes collaborating with the digital native agencies LBi Lost Boys and Razorfish, and work for brands such as Korean Air, InterContinental Hotel Groups, H&M, Mondelez International and Budweiser.

MediaMonks CEO Victor Knaap said “MediaMonks London was our first international office and has been delivering brilliant creativity and craft ever since. With years of industry experience centered around managing client relationships and optimizing processes, Martin is the perfect candidate to lead our London office into this new chapter kicked off by our merger with S4 Capital”.

By joining forces, MediaMonks and S4 Capital are focusing on developing the production platform of the future, in which the London office plays a pivotal role consolidating creativity, data, media, and technology to service clients.

Verdult explained, “London is bustling with talent and business opportunities. In the coming months, we’ll be investing heavily in growing the team and building powerful partnerships--harnessing all of London’s potential into one digital creativity hub.”

MediaMonks London is planning for a rapid expansion in the coming months. The company is looking to triple its team in the coming two years and is already searching for a new office space.

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