Hasani Franke has been promoted from assistant to the editors’ roster at Work Editorial. Based out of London, Franke will be represented across all three offices in UK, New York and Los Angeles.
The versatility of Franke’s reel from sports commercials for Nike and Adidas to Sperry, Jameson and documentary shorts dealing with Alzheimer’s, has already earned him a loyal following, collaborating with 72andSunny, Publicis, We Are Social and directors such as Giorgio Bruni at Stink, Joshua Osborne at RadicalMedia, Julia Kennedy and Good Boy Wolf.
As an ambitious youngster from Philadelphia, Franke landed a slot in the intern program at Fox Studios LA. A debut as editorial runner on the relaunch of hit series 90210 led to his first taste of assisting on Bennett Miller’s feature Moneyball, edited by Christopher Tellfsen. Further assisting introduced him to Final Cut LA and the advertising industry.
Franke said, “I learned an incredible amount from longform, particularly a documentary I edited, Hooked. How do you condense 100 hours of footage of a fisherman in Alaska to a ninety minute story? When it came down to it, it was about caring for the character, figuring out what motivated him and why it was so important. The same goes for short form and commercials, I ask myself exactly the same questions.”
Meeting with Work Editorial founders Jane Dilworth and Rich Orrick offered Franke a clear sense of how the company supports their talent. “I was just thinking this guy sitting across from me edited Nike’s ‘Write the Future,’ an ad that I remember exactly where I was the first time I saw it. Work gave me my real shot. Now three years later I’m an editor alongside some incredibly talented names in London, a place where I’ve always felt at home.”
Jane Dilworth, founder/managing director, Work Editorial, added, “One of the most rewarding aspects of what I do is discovering the next generation of talent. When it’s relatively raw, you can get back to basics. Qualities like good taste, ambition and a collaborative spirit can not be learned, you either have them or you don’t and Hasani has them all.”