Saturday, September 22, 2018

People on the Move

  • Wednesday, Jun. 27, 2018
Darryl Mascarenhas promoted to CCO at Lively
Darryl Mascarenhas
NEW YORK -- 

Creative agency Lively has promoted Darryl Mascarenhas to chief creative officer. Formerly acting as the NY-based company’s executive creative director, Mascarenhas will oversee creative, brand, business, and strategic operations across Lively’s four divisions--Spontaneous, BlueRock, Decibel, and Scarlett. Lively and its divisions have created content for brands across a variety of industries including Maybelline, IBM, Louis Vuitton, Tag Heuer, and A&E Networks.

“I’m energized by the opportunity to show clients, old and new, the true power of Lively,” stated Mascarenhas. “As we continue to grow, we’re laser focused on developing custom software products, branded workflows and creative collaboration spaces to provide new value to our agency and brand clients for efficiently making content without compromising on creativity or scope.”

Prior to joining the team at Lively, Mascarenhas held senior leadership roles at the branding agency Loyalkaspar, VFX company MPC, as well as the production house Quietman where he worked to transform the company into a full-service creative studio. An Emmy-award nominated creative director, he has worked with top Fortune 500 companies such as AT&T, Disney, and Microsoft. In addition to his brand work, Mascarenhas was the creative lead and director for broadcast networks, including the rebrand of Lifetime.

“Lively is fueled by creativity and innovation and Darryl has been instrumental in challenging the status quo of the industry,” said Ethel Rubinstein, Owner and CEO of Lively. “We can’t wait to watch the company expand under his creative leadership.”

From his start at Lively’s creative division Spontaneous, to his most recent role as Executive Creative Director, Mascarenhas’ creative eye and innovative approach continues to be an asset to the executive team. In his new role, Darryl will be working closely with Cara Cutrone, the EVP/managing director of Spontaneous, and Wendy Brovetto, EVP/managing director of Lively’s luxury division Scarlett.

  • Wednesday, Jun. 27, 2018
Johnny Moore named COO at The Mill
Johnny Moore
LONDON -- 

The Mill has hired Johnny Moore as to serve as chief operating officer. He will oversee the company’s group-wide performance and ensure all global studios continue to thrive both commercially and creatively.

Moore joins the team from Sky where he held various posts over the course of 20 years, most recently taking on the role of director of operations for NOW TV. He will work alongside Mill founder and CEO Robin Shenfield, and spread his time across the seven Mill studios that make up The Mill, Mill+, and Mill Film.

During his time at Sky, Moore helped drive various strands of expansion, including Sky’s investment in original content, its partnership with HBO, and the launch of Sky Sports F1. At NOW TV, he ran day-to-day operations and customer support, leading it to become one of the U.K.’s most popular online streaming platforms.

Moore brings extensive knowledge in combining commercial and creative strategy to ensure businesses operate as efficiently as possible, harnessing the key attributes which will usher The Mill through a new era as it evolves to meet the changing needs of its clients.

  • Wednesday, Jun. 27, 2018
Apache adds colorist Arianna Shining Star
Arianna Shining Star
SANTA MONICA, Calif. -- 

Colorist Arianna Shining Star has joined the roster at Santa Monica-based color and finishing boutique Apache. Her credits include spots and branded shorts for Apple, Nike, Porsche, Budweiser, Tommy Hilfiger, Spotify, and Coca-Cola. Her music video credits include the MTV VMA-nominated videos “Wild Thoughts” for Rihanna and Justin Bieber’s visual album for “Purpose.” Her longform work includes newly released Netflix feature film “Ibiza,” a comedy co-produced by Adam McKay and Will Ferrell’s Gary Sanchez Productions.

After studying Cinematic Arts and Psychology at USC, she cut her teeth at Company 3 as an assistant colorist. She then worked as a Baselight specialist for FilmLight before joining Paramount Pictures, where she remastered feature films in HDR. She was then brought on as colorist at Velem, to spearhead the postproduction department of Milk Studios.

With Northern California roots, the colorist’s distinctive middle name (she goes by her first and middle names professionally) comes from her parents, who met at a Grateful Dead concert during a performance of the Jerry Garcia classic song, “Shining Star.” Something of a next-gen Dead Head herself, she admits to having seen the current iteration of the band over 30 times.

Her flair for color grading grew out of her interests in the visual arts, and she brings her background in painting, drawing and photography to inspire her work in the color suite. “It was serendipitous,” she explained about her introduction to the craft. Studying criminal neuroscience at USC, she had dinner with a friend who was interning at a post house. “She told me about [color grading], and I had an incredibly visceral reaction--it’s the perfect synergy between art and science. I immediately switched gears to the USC School of Cinematic Arts, started coloring friends’ films and never looked back.”

Her background and interest in psychology is clear as she explained what attracts her most to color grading: “It has the ability to elevate not only production value and overall aesthetic, but can help guide the viewers’ emotional journey through the piece,” she said.  “I love the opportunity to put the finishing touches on a piece, too. After countless people have poured their heart and soul into crafting a film, it’s an immense privilege to have the last creative touch.”

Apache managing partner LaRue Anderson said of the first woman colorist on the company roster, “It’s a testament to her creative skills that she’s flourished in what’s largely a male-dominated category of postproduction. There’s a lack of role models for women coming up in the creative ranks of color and visual effects. Women have to work hard to get on the playing field. Arianna is not only on the field, she owns the field. She’s established herself as a specialist who DPs and directors lean on for creative collaboration.”

  • Tuesday, Jun. 26, 2018
Bob Bain to exec produce Emmy nominations announcement, L.A. Area Emmys, Creative Arts Emmy Awards
Bob Bain
NORTH HOLLYWOOD, Calif. -- 

The Television Academy has announced that Bob Bain will executive produce the organization’s upcoming 70th Primetime Emmy® Nominations, the 70th Los Angeles Area Emmy Awards, and the 2018 Creative Arts Emmy Awards.

The 2018 Creative Arts Emmys, honoring outstanding artistic and technical achievements in television, will again take place on two consecutive days — Saturday, Sept. 8, at 5:00 PM PT and Sunday, Sept. 9, at 4:00 PM PT — at the Microsoft Theater in Los Angeles. This marks Bain’s fourth year producing the Creative Arts Emmys and his third year helming them as back-to-back events. Both the live 70th Emmy Nominations (Thursday morning, July 12) and the Los Angeles Area Emmy Awards (Saturday evening, July 28) will be held at the Television Academy’s Saban Media Center. 

“Bob is one of the most experienced and accomplished producers in variety television,” said Television Academy chairman and CEO Hayma Washington. “These major Emmy season events are in good hands with Bob and his team. They bring energy and creativity to events that showcase the most dynamic talent in our local market and across the television industry.”

“Trevor Noah: Afraid of the Dark,” “Teen Choice Awards,” “Nickelodeon’s Kids’ Choice Awards,” “Billboard Music Awards,” “Critics’ Choice Awards,” “The Daily Show’s ‘The Yearly Show’” and “Fox’s New Year’s Eve Live!” are among the popular industry events and specials produced by Bain and his company, Bob Bain Productions.

Bain’s production team for the Creative Arts Emmys will include supervising producer Benn Fleishman, producer Paul Flattery, director Michael Dempsey and coordinating producer Carole Propp.

  • Monday, Jun. 25, 2018
Daniel Liss promoted to ECD at Fake Love
Daniel Liss
BROOKLYN, NY -- 

Fake Love, a Brooklyn-based, full-service experience company, has promoted sr. creative director Daniel Liss to executive creative director. As sr. CD, filmmaker and technologist, Liss has spent the last year at Fake Love crafting compelling new experiences for clients such as Bell Labs, Equinox and more. In his new role, Liss will report directly to co-Founder and CCO Layne Braunstein and will manage the Fake Love Creative Development team, overseeing the creative teams and everything they produce. 

Liss holds a B.A. in Cinema Studies from SUNY Binghamton and an M.P.S from NYU’s Interactive Telecommunications Program, where he returned to teach after graduation. Prior to joining Fake Love in 2017, Liss was VP/creative director at Arnold Worldwide, bringing innovative technology-based storytelling solutions across the agency’s client roster. He also spent three years before Arnold Worldwide as creative director at New York-based media design firm Local Projects where he served as lead creative on engagements for BMW Guggenheim Lab, New York Botanical Garden, and Google Creative Lab. During this time, Liss was able to help LP win the National Design Award. 

Fake Love creates multi-sensory, holistic branded experiences for its clients, driven by emergent new media, data and design. The Fake Love artisans strategize, imagine and craft ambitious projects from front to back that are innovative and often scalable, for real life or virtual environments. Most recently, Fake Love partnered with its parent company, The New York Times, and BMW to produce an immersive augmented reality (AR) experience on the David Bowie’s Visual Legacy project (BMW is an official sponsor of “David Bowie is”—the first AR experience from an advertiser to live inside the NYT app for Android.)

  • Monday, Jun. 25, 2018
Benji Vega joins Creative Energy as chief creative officer
Benji Vega
JOHNSON CITY, Tenn. -- 

Benji Vega has been named chief creative officer at Creative Energy, an agency which operates offices in Johnson City, Tenn., and Asheville, NC. Vega comes over from The Richards Group in Dallas where he spent nearly 10 years, most recently as group creative head for the agency’s affiliate, PYRO. His credits include campaigns for restaurant and hospitality clients, financial, automotive, tourism, retailer and lifestyle brands.

Tony Treadway, president of Creative Energy, said that Vega will “oversee all of our creative executions and support an aggressive new business effort within our core vertical markets. He will also oversee our integrated approach (traditional through digital/social) to existing accounts, including Hispanic marketing efforts.”

As a managing partner, Vega founded a national Hispanic agency, iNSPIRE!, for Leo Burnett and served as creative director for Ornelas & Associates, a Dallas-based Hispanic firm for brands as diverse as Nissan and Budweiser.

  • Friday, Jun. 22, 2018
McCann London hires ECD Ross Neil, adds and promotes others
Ross Neil
LONDON -- 

McCann London has bolstered its creative team with a raft of new hires and a promotion. Ross Neil comes aboard as executive creative director. He previously served as ECD at WCRS. Neil will be working alongside McCann London’s CCOs Rob Doubal and Laurence Thomson.

Creative duo Ran Stallard and Jenna Morrissey are joining the team from Ogilvy. Stallard was an art director at Ogilvy where she worked on ads for the likes of Vodafone, Bulmers and Greenpeace. Copywriter Morrissey has lent her creative skills to campaigns for Volvo, Cannes Young Lions and Panadol.

McCann London has also added Jessica Hayes as head of talent. She had been at Google Ventures’ business.

And Lisa Carrana has been promoted to deputy head of art at McCann London. 
 

  • Friday, Jun. 22, 2018
Sam Fischer named VP/EP at CRASH+SUES
Sam Fischer
MINNEAPOLIS -- 

CRASH+SUES has brought Sam Fischer aboard as its new VP/executive producer.

With more than 20 years in the media industry as director, cinematographer, creative lead and EP, Fischer has national production experience that includes projects with DreamWorks, HBO, PBS, Disney, Food Network and more. He is a proven creative leader with a track record for creating and implementing top-quality studio and location productions that deliver on objectives and elevate brands.

“I am proud and honored to join this mainstay of the production industry in the Midwest,” said Fischer. “The core values of CRASH+SUES align with mine, and the team is incredibly talented and dedicated to excellence.”

  • Wednesday, Jun. 20, 2018
Nice Shoes brings editor Rami D’Aguiar to North America
Rami D’Aguiar
NEW YORK -- 

Editor Rami D’Aguiar has signed with Nice Shoes, augmenting a growing roster of creative directors, editors, VFX artists, and colorists. D’Aguiar has collaborated with agencies and top directors from all over the globe, cutting campaigns for brands such as Mitsubishi, Pepsi, Fiat, and Heineken. 

D’Aguiar’s work often takes brands through cinematic scenarios, which is especially true in the editor’s repeat collaborations with agency Africa and director Vellas for Mitsubishi, including a battle where warriors from throughout the ages attempt to thwart a Mitsubishi L200 Triton; an astronaut who mistakes an Outlander for a space shuttle; and a post-apocalyptic survivor who comfortably ambles through a hellish landscape in his car to find the best burger in town.

D’Aguiar comes to Nice Shoes through the efforts of the studio’s executive producer, development, TJ Sponzo, who has had a focus on curating talent from around the globe.

D’Aguiar has collaborated with agencies such as 72 & Sunny, BBDO Mexico, DDB Paris, Havas Paris, Leagas Delaney Italy TBWA UK, Grey NY, David, JWT, Ogilvy & Mather (Both Brazil & Chicago), Publicis, and W+K Brazil. While that has brought him in contact with quite a few North American creative teams, the editor had been looking for a partner that he could have a more consistent presence with.

“I’ve been looking for a partner that would aid me in growing my international career,” said D’Aguiar. “I connected with TJ almost immediately, and with every person I’ve met at Nice Shoes I’ve felt a strong connection. I’m very excited to begin telling stories with their team and with their clients.”

  • Tuesday, Jun. 19, 2018
Ian Boyd named content director at BSSP
Ian Boyd
SAUSALITO, Calif. -- 

BSSP, an independent, full-service agency that works with the likes of Mitsubishi, Greyhound, Rao’s Homemade and NBA2K, has named Ian Boyd as its new content director. Boyd comes from a unique background. Raised as a windsurfing wunderkind in the waters off Southern California and Hawaii, Boyd was featured on the cover of more than 40 magazines around the world, MTV Sports, and dozens of tutorial videos and sports adventure films.

From his experience performing in front of a camera, Boyd learned early that shooting photos, video and producing creative work was in his DNA. He started his own San Francisco-based interactive design studio, Cosmic Planet, which later morphed into video production agency, Reel Fresh, Inc. As head of both these content agencies, Boyd worked with a number of colorful brands and high-profile clients such as Red Bull, LEGO, LeapFrog and GoPro.

In his new role at BSSP, Boyd will help the agency build out a full-service content and production studio in its Sausalito headquarters, directing talent, content, and film. He will report to Vince Genovese, executive director of integrated production. 

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