• Wednesday, Jul. 23, 2014
SMPTE sets sessions for IBC2014
AMSTERDAM -- 

Society of Motion Picture and Television Engineers (SMPTE) members will lead a variety of sessions during the IBC2014 exhibition in September. The Society will offer “Laser Projectors Part 1: Seeing is Believing” and “Laser Projectors Part 2: Is the Devil in the Details?” as part of the IBC Big Screen Experience. Produced and chaired by Peter Ludé, past president of SMPTE, the session will address the impact of laser projection technology on digital cinema and provide a look at breathtaking images shown on the Big Screen Experience’s 6-Primary laser projection system from Christie.

SMPTE will also co-produce “Go With UHD-1, or Wait for UHD-2?” as part of the IBC Technical Stream. In this session, Dr. Hans Hoffmann, past SMPTE standards vice president, and Howard Lukk, a SMPTE standards director, will lead a discussion with major players in this space to explore strategies and standards for content creation and delivery to the home.

Additional sessions featuring SMPTE members include “Trifocal Camera Systems” as part of the IBC Big Screen Experience; and “Movie-making in the Matrix,” presented by SMPTE Governor Richard Welsh, who will join fellow experts in examining virtualized movie production. SMPTE will also present “EDCF Global D-Cinema Update,” in which an impressive array of SMPTE panelists—including SMPTE Governor Angelo D’Alessio—will bring attendees up to speed on the latest business and technology developments in digital cinema.

As an IBC2014 partner, SMPTE is once again supporting the Rising Stars program, which offers exclusive conference sessions tailored to tackle the topics most important to young professionals. This popular program gives new entrants to the broadcast industry the opportunity to meet top industry experts across a series of specially staged sessions and events. Throughout the show, SMPTE members will volunteer their time and expertise to provide guided tours of the exhibition floor to Rising Stars participants. Through this program, SMPTE helps to foster the successful rise and advance of young creative, business, and technology professionals working within the industry.

  • Tuesday, Jul. 22, 2014
PlayBox Technology powers TV Pool Thailand’s new DTV channels
PlayBox Technology equipment in use at TV Pool's Bangkok headquarters.
BANGKOK, Thailand -- 

Thai broadcaster TV Pool has upgraded its PlayBox Technology transmission control and playout system to allow high-definition delivery of Thai TV (Channel 17) on the country’s terrestrial digital television platform. Three additional channels also received new HD playout systems. Currently transmitting in SD, Thai TV (Channel 27) and Loca TV (Channel 15 and Channel 25) can start transmitting in high definition whenever necessary. The system is located at TV Pool’s headquarters in Bangkok.

“PlayBox Technology was chosen in the first place for its ability to deliver a complete and fully tested system which can be expanded easily whenever TV Pool decides to upgrade to HD,” commented Rattanaphol Cha-Em, project manager at Thai reseller CNSP which is based in Bangkok. “An additional reason for choosing PlayBox Technology was the fact that we were able to provide local support during initial planning and the actual build, as well as in the future.”

Playbox Technology also provided two ProductionAirBox servers used for advertisement insertion where commercials are sent from the studios to the AirBox servers in the MCR. TitleBox logo servers are used for logo insertion on all four channels. A high level of redundant protection is included to ensure failsafe operation and easy maintenance.

AirBox is a universal SD/HD content playout and streaming server designed for continuous unattended operation. Every clip in the playlist, except the one which is currently playing, can be trimmed, edited or repositioned. Playlist order can be changed on-the-fly using commands such as skip-to-next or jump. Changes are performed seamlessly without stopping the current playout session. Live productions are facilitated by a Live Show clipboard, which allows insertion and/or execution of various events or live streams. AirBox accepts formats such as MPEG1/2/H.264, HDV and DV streams from practically every known production platform.

TitleBox delivers on-air graphics which can be controlled interactively. Customers can preconfigure the templates to match their requirements, eliminating any need for subsequent manual interference. TitleBox provides total control during on-air session, including text selection, running speed and transitions.

  • Tuesday, Jul. 22, 2014
Oculus Rift VR headset to showcase “X-Men” at Comic-Con
This photo provided by Oculus Rift/Fox shows a scene from “X-Men: Days of Future Past” virtual reality experience. (AP Photo/Oculus Rift/Fox)
LOS ANGELES (AP) -- 

Comic-Con attendees will have a once-in-a-lifetime chance to enter the mind of Professor X.

20th Century Fox has created an “X-Men”-themed virtual reality stunt especially for the pop-culture convention, which kicks off Thursday in San Diego. The interactive digital experience utilizes the Oculus Rift virtual reality headset, which is not yet available to consumers, to simulate the fictional Cerebro technology used to track down mutants by the character portrayed by Patrick Stewart and James McAvoy in the “X-Men” films.

The 360-degree, 90-second virtual adventure will take place on the Comic-Con show floor inside Fox’s booth, where attendees will sit in a replica of Professor X’s wheelchair and virtually hunt shape-shifting mutant Mystique in the San Diego Convention Center. Each experience will be recorded and made available for users to share on social media.

Fox is using the VR stunt to promote the Oct. 14 Blu-ray release of “X-Men: Days of Future Past.” At its booth on the Comic-Con show floor, the studio will sell limited-edition copies of a Blu-ray box set that includes all the “X-Men” films in a replica of the Cerebro helmet.

It won’t be the only use of an Oculus Rift headset at Comic-Con. Outside the convention center at an interactive zone at Petco Park, Fox is also employing the VR technology to transport users to the fictional town depicted in the TV series “Sleepy Hollow.” The second season of the supernatural series is set to debut on the network this fall.

Fox’s use of the technology at Comic-Con is the latest example of how Oculus is making in-roads with Hollywood. HBO similarly used the technology to promote “Game of Thrones” with a virtual rendition of the fantasy series’ icy 700-foot-tall wall during a recent exhibition.

During a demonstration of the “X-Men” experience to The Associated Press ahead of its Comic-Con debut, the short interactive film narrated by a Patrick Stewart sound-a-like mimicked what it might look like to roll into the iconic domed Cerebro chamber depicted in the “X-Men” films and harness Professor X’s telepathic powers to spot characters like Wolverine in a crowd.

Over the past two years, Oculus’ immersive VR technology, which covers users’ eyes and reacts to head movement, has received considerable attention from video game developers, but it hasn’t been released yet for consumers. Facebook purchased the company behind the technology earlier this year for $2 billion.

Several networks, studios and publishers use Comic-Con to hype their upcoming entertainment releases with premieres, panels, autograph sessions, one-time-only stunts and interactive attractions in downtown San Diego. This year’s promotional efforts include Ubisoft’s “Assassin’s Creed: Unity” obstacle course and Paramount and Pizza Hut’s full-size replica of the Pizza Thrower vehicle — complete with a working pizza-tossing cannon — from “Teenage Mutant Ninja Turtles.”
 

  • Wednesday, Jul. 16, 2014
Wellen+Nöthen buys 6 Grass Valley LDX Flex cameras
Grass Valley's LDX Flex camera
MONTREAL -- 

Wellen+Nöthen, the Germany-based rental specialist in innovative IT and AV solutions, has purchased six LDX Flex cameras with accessories and six XCU eXchangeable Control Unit (XCU) base stations from Grass Valley, a Belden Brand. The deal builds upon the longstanding relationship between Wellen+Nöthen and Grass Valley, and it marks the first time Grass Valley LDX cameras will be available in the rental market in Germany.

Wellen+Nöthen is a systems architect and service provider of broadcasting and media equipment for a wide range of international sporting events, including motorsports, the Winter/Summer Games, soccer tournaments, track and field as well as various leagues in European soccer and tennis.

Grass Valley’s LDX Flex studio camera system is the entry-level offering in its high quality line of software upgradable LDX cameras that also includes the LDX Premiére, LDX Elite and LDX WorldCam. The LDX Flex camera system is software upgradable through Grass Valley’s unique GV-eLicense program, which allows customers to flexibly tradeoff between CapEx and OpEx expenditures. By purchasing the GV-eLicense upgrade option, Wellen+Nöthen can easily elevate the camera’s capabilities to the next level of functionality as its business needs require. The XCU base stations give Wellen+Nöthen full 3G transmission connectivity for both triax and fiber. The unique cradles of the XCU are pre-mounted and pre-wired in the rack, making a secure mechanical and electrical connection. They can easily slide in and out whenever needed and are transferrable between OB vans and studios.

  • Wednesday, Jul. 16, 2014
2014 Camera Comparison Chart Unveiled
ARRI Alexa XT Plus
CHICAGO -- 

Tom Fletcher of digital and film camera & accessories rental house Cineverse has compiled his 2014 Camera Comparison Chart. The annual Chart provides an overview of assorted cameras, comparing frame rates, recorded bit depth format & time, varied other details, highlighted positives, notable credits, and average national daily rental costs.

Among the cameras compared are several ARRI Alexa models, various Sony cameras, Phantom models, Canons, the ARRI Amira, ARRICAM ST, Phantoms, the Red Epic Dragon and Red Epic Mysterium-X.

For the Chart, Fletcher with gathered info from numerous conversations with various cinematographers, colorists, colleagues and manufacturers.

Fletcher adds the caveat that much of what he’s put together is subjective. This is not scientific collected data. Fletcher relates that they have sincerely tried to collect accurate information to share with the industry and to help producers make educated decisions on cameras and format--that said, numbers do not tell the whole story. His advice is to look at the images and consult your cinematographer.

To view the chart, click here.

  • Wednesday, Jul. 16, 2014
Apple, IBM team up in mobile devices, applications
Apple Inc. CEO Tim Cook (AP Photo)
CUPERTINO, Calif. -- 

Apple is teaming up with former nemesis IBM in an attempt to sell more iPhones and iPads to corporate customers and government agencies.

The partnership announced Tuesday calls for the two technology companies to work together on about 100 different mobile applications designed for a wide range of industries.

The applications, expected to be released this fall, will feature some of data-crunching tools that IBM Corp. sells to companies trying to get a better grasp on their main markets while scouring for new money-making opportunities.

IBM is also pledging to provide better security to reassure companies concerned about hackers stealing vital information off the mobile devices of employees doing less of their work on desktop and laptop computers.

Apple Inc. CEO Tim Cook said his company is turning to help from IBM because it doesn't understand the needs of corporate customers as well as it does consumers. IBM CEO Ginni Rometty said the alliance will help her company by widening the audience for its technological tools, providing bigger returns on the roughly $24 billion that IBM has invested in data analytics.

"It's a watershed partnership that brings together the best of Apple and the best of IBM," Cook said Tuesday during an interview at Apple's Cupertino, California headquarters. Underscoring the importance of the alliance, Rometty flew from IBM's Armonk, New York headquarters to join Cook for the announcement.

"This is about two powerhouses unleashing the power of mobility for (businesses)," Rometty said. "This is going to remake professions and industries."

By joining forces, Apple and IBM are hoping to build mobile applications that prove iPhones and iPads can serve many other business purposes besides checking email and keeping track of appointments. Cook says the devices are already used for work within all but a handful of Fortune 500 companies.

Both Apple and IBM are counting on their foray to boost their own revenue. The companies both have been facing concerns on Wall Street about whether they will be able to accelerate their revenue growth at a rate that will propel their stocks higher.

The worries about Apple's future prospects have been easing amid widespread anticipation for an iPhone with a larger display screen this fall and the expected release of a smart watch with sensors to tracks people's health. Apple's stock has rallied from its recent lows reached in 2013 and is now approaching its all-time high. The shares shed a $1.13 Tuesday to close at $95.32, just 5 percent below their split-adjusted peak of $100.72.

IBM's stock fell $1.37 to close Tuesday at $188.49, about 13 percent from its high of $215.90.

The partnership underscores how technological upheaval can change allegiances. The notion of Apple and IBM helping each other out would have seemed inconceivable back in the 1980s and 1990s when they were bitter rivals in the personal computer market. The animosity ran so high that Apple famously skewered IBM as a soulless company devoid of new ideas in a commercial that evoked images of novelist George Orwell's "Big Brother" figure in "1984."

The hard feelings have faded away as technology has evolved and the companies have moved in new directions. IBM got out of the PC business when it sold that division to the Lenovo Group nearly a decade ago. Apple now makes far more money from its iPhones than it does from its Mac computers.

"That was a long time ago," Cook said of Apple's old rivalry with IBM. "This is two pieces of a puzzle that fit together perfectly."

Apple's late co-founder Steve Jobs, Cook's predecessor, never concealed his disdain for IBM, but longtime Apple analyst Tim Bajarin of Creative Strategies is convinced Jobs would have hailed Tuesday's news as another step away from the days when IBM's mainframe computers dominated technology. "Steve would have loved this," Bajarin said. "It shows that the post-PC era is in full swing now."

  • Tuesday, Jul. 15, 2014
Dolby donates To Motion Picture Academy
Academy of Motion Picture Arts and Sciences logo.
BEVERLY HILLS, Calif. -- 

The Academy of Motion Picture Arts and Sciences announced that it has received a $7 million gift from Dolby Laboratories to provide cutting-edge audiovisual technology in the Academy Museum of Motion Pictures’ movie theaters. Additionally, the Dolby family has made a $5 million gift to the Academy Museum’s capital campaign. In recognition of this gift, the Academy will name the Museum’s rooftop terrace the Dolby Family Terrace. 

“Dolby Laboratories, founded nearly 50 years ago by Ray Dolby, continues to enhance and transform how we experience the movies,” said Bob Iger, who is chairing the Academy Museum’s capital campaign along with co-chairs Annette Bening and Tom Hanks. “These generous gifts will help to ensure that the world will continue to experience the magic of cinema through the Academy Museum of Motion Pictures.”

“My husband Ray was passionate about elevating the sound of entertainment and his company’s contributions to cinema sound are well known,” noted Dagmar Dolby. “My sons, Tom and David, and I are honored to continue this legacy by supporting this important cultural project.” Kevin Yeaman, president and CEO of Dolby Laboratories, added, “Dolby Laboratories shares the Academy’s commitment to presenting films in a state-of-the-art environment that offers the best in sight and sound. We look forward to collaborating on the world’s premier movie museum with the Academy.”

Designed by Pritzker Prize-winning architect Renzo Piano and Zoltan Pali, the Academy Museum will be located next to the Los Angeles County Museum of Art (LACMA) in the historic Wilshire May Company building. Scheduled to open in 2017, the Academy Museum will contain more than 290,000 square feet of state-of-the-art galleries, exhibition spaces, theaters, educational areas, and special event spaces.

“The Academy Museum will be able to provide visitors with an unmatched cinematic experience, thanks to the generosity of Dolby Laboratories and the Dolby family,” said Academy president Cheryl Boone Isaacs.

The Academy launched the Museum’s capital campaign in 2012 and has already secured $225 million in pledges from more than 1,000 individual donors globally.

“The generosity of Dolby Laboratories and the Dolby family will help us create an unforgettable experience for Museum visitors,” said Dawn Hudson, the Academy’s CEO. “Our long-standing partnership with Dolby reflects our joint commitment to transform and promote the art of moviemaking.”
 

  • Tuesday, Jul. 15, 2014
Sling Media unveils 2 devices for out-of-home TV
This product image provided by Sling Media shows SlingTV. (AP Photo/Sling Media)
NEW YORK (AP) -- 

Sling Media, the maker of devices that let people watch their cable channels while traveling, is trying to become more relevant in the living room.

Traditionally, Sling's strength has been in so-called place shifting. Attached to the home cable box, the Slingbox device sends video to various phones, tablets and other devices. If you're on a work trip in Boston, you can still catch the local news in New York live on a SlingPlayer app. You can also use that to watch shows on your home video recorder.

Inside the home, though, the Slingbox hasn't been of much use beyond letting you watch from a phone or tablet in another room.

Sling is trying to change that with a model announced Tuesday. The new SlingTV is identical to the Slingbox 500 currently on the market, but with new software to recommend things to watch. On the living-room TV, you can see scores and stats for games currently on TV, along with a guide to what's exciting at the moment, such as a team making a comeback. The new software will also give you more information on movies and TV shows.

The new feature incorporates some of what's already found on TiVo recorders and cable set-top boxes. Because the box still can't record shows, the Slingbox's biggest appeal will likely remain in remote viewing — both when traveling and on devices in other rooms.

Although more people have been watching television on their computers and mobile devices, doing that with live TV has been difficult. Services such as Hulu offer shows on a delayed basis, while apps from cable providers and TV channels often have a maze of restrictions.

The Slingbox tries to take the hassle out of remote live viewing. For the most part, as long as something can be viewed on the home TV, it can be viewed on the app. Each Slingbox is attached to a personal account and password to allay piracy concerns.

Even so, Sling will have a tough time broadening its reach.

It works only with television channels you have at home, so it will exclude those who have dropped cable service and want more than what the antenna provides. At best, it's for college students who wish to remotely watch what's on their parents' TV.

In addition, Slingbox has been popular for sports fans wanting to keep up with their teams while traveling. Sling wants to broaden its appeal to those who keep up with fictional television shows and reality-style competitions, but fewer people are watching those live.

Like the model it replaces, the SlingTV will retail for about $300. Apps for phones and tablets will cost $15 each. Remote viewing is free on personal computers. Existing Slingbox 500 users will get the features through free software upgrades when the SlingTV comes out in late August.

Meanwhile, Sling is making a cheaper, entry-level model for $150, starting July 20. Called Slingbox M1, this model lacks the new living-room guides and focuses on the remote viewing that Slingboxes have been known for.

Sling Media is based in Foster City, California, and is owned by EchoStar Corp. of Englewood, Colorado.

  • Friday, Jul. 11, 2014
Toolbox: Hardware & Software News for the Week of July 7, 2014
Developments at FilmLight, Grass Valley, Forbidden, SMPTE

FilmLight hires workflow experts
LONDON--FilmLight has added two highly experienced postproduction experts to its team. Daniele Siragusano and Ram Krishna Tripathi Samaveda will provide workflow information, consultancy and training to help customers of the Baselight grading environment implement the infrastructure best suited to their specific needs and requirements.

“We’re deploying more experts in the field as we think it’s important to communicate with our customers, on a one-to-one basis, how to build an efficient color pipeline with our technology,” explained Wolfgang Lempp, FilmLight co-founder. “When the industry continues to change so rapidly, our unique level of support—and the customer feedback it provides—only becomes more important.”

First to join the team is Siragusano, who spent almost five years at CinePostproduction in Munich, rising to head of technology before moving to dve Digital Video & Effects GmbH as a workflow consultant. Siragusano will utilize his experience and workflow expertise at FilmLight, helping existing and potential customers achieve the best productivity and creativity in their own unique setups. Baselight is a most interoperable professional grading system, and he will assist companies in accommodating FilmLight technology at every stage of production and post-production.

Samaveda joins FilmLight as an experienced and award winning colorist and editor, currently working towards a doctorate in color perception and management. His role at FilmLight will be product specialist/colorist with a particular focus on the South Asia market. He will provide FilmLight’s clients with invaluable training support and implement workflows to take advantage of the unique collaborative potential of FilmLight’s color grading and management technologies. When not considering color, he is also a successful composer known as Samaveda with half a dozen albums, reflecting the music of his native Nepal.

Steve Chapman, co-Founder of FilmLight, said of Samaveda and Siragusano, “They have real, current, in-depth experience of the creative, commercial and technical challenges facing post houses, so they can talk to our customers and prospective customers on their own terms, helping them to get the best out of the most capable technology on the market.”

IBC 2014 marks European debut of the new Grass Valley
MONTREAL--Grass Valley, a Belden Brand, will make its European debut at IBC 2014, (September 12-16 at RAI, Amsterdam), exhibiting in Hall 1, Stand D11. The company will demonstrate how it is leading broadcasters and media companies through the challenges they face today, and will face tomorrow, with fully integrated, Future-Ready solutions, services and support. The new Grass Valley officially launched in April 2014 as a result of Belden Inc.’s investment of more than $1 billion in the broadcast market over the past two years, including the acquisitions, and subsequent merger, of Miranda and Grass Valley.

Grass Valley will show how it is continuing to work closely with its broadcaster, content owner, service provider and media customers, helping to address their needs with Future-Ready solutions that enable them to:
• Create, automate and deliver content across multiple platforms to a growing number of connected devices
•  Open up new revenue opportunities and create efficiencies with IP, cloud-enabled and Software as a Service (SaaS) solutions
•  Increase the quality of their content with higher frame-rate support and efficient delivery of UHDTV/4K and beyond

“By doing business with the new Grass Valley, our customers will benefit from the combined pedigree of Grass Valley and Miranda with a level of shared knowledge, experience and market insight that’s truly unrivaled in the industry,” said Marco Lopez, president, Grass Valley. “Broadcasters will be Future-Ready because of our ability to understand and anticipate their needs and provide game-changing solutions that keep their businesses on the competitive edge. At IBC, the stability and influence of Belden—a proven, strategic presence in the broadcast space—enables us to scale and invest in innovation while also providing a level of support to the market that can’t be matched.”

Visitors to Grass Valley’s IBC booth will be able to see and experience live demonstrations of the industry’s most comprehensive portfolio of workflow solutions and services. A number of new solutions will be demonstrated for the first time to the EMEA market including:

• LDX XtremeSpeed (LDX XS) camera with the K2 Dyno Replay System – The advanced technology of the LDX XS teamed with K2 Dyno provides uncompromised performance and storytelling ability. The LDX XS cameras will be demonstrated in tandem with the K2 Dyno, which now includes the AnySpeed dynamic playback algorithm for smooth playback at any speed from zero to 200 percent and all speed transitions for 1X/3X/6X ultra slow-motion playout. This unique combination dramatically expands the ability of replay operators to deliver compelling live sports coverage with crisp imagery for instant replays and highlight packages.

• NVISION IP 8500 Gateway – These input/output cards for the NVISION 8500 hybrid router series are a major step forward for broadcasters as they look to transition their facilities from SDI to IP infrastructures. The cards convert and packetize real-time, uncompressed, baseband video to fit a single IP stream and support frame accurate switching for use in live production environments.

• GV STRATUS Playout – A revolutionary, cloud-enabled Software as a Service (SaaS) playout technology that combines the efficiency and flexibility of true cloud computing with the performance and rock solid reliability of a solid-state playout server on a single card.

Forbidden developments at IBC
LONDON--Forbidden Technologies, which develops and markets the Forscene cloud-based video postproduction platform, will unveil several new wrinkles to that platform at IBC 2014, including:
• A new Forscene user interface look and feel (fall 2014)
• High-res codec enables dynamic display of high or low res proxy
• iOS and Android Forscene apps
• New publishing framework
• Media asset management (MAM) system (in beta)
• Movement of original source from one Forscene box to another
• New documentation for supported camera and ingest formats

Additionally, Stephen Streater, CEO of Forbidden Technologies, along with Donna Mulvey-Jones, head of postproduction and facilities for Maverick TV, will co-present at the IBC Content Everywhere Cloud Solutions Pavilion in Hall 3. “Camera to Cloud: Cut Out the Delay Between Shoot and Post” will demonstrate how a revolutionary cloud workflow, in which footage is uploaded directly from the camera into the Forscene cloud, helps bridge the creative gap between acquisition and postproduction to deliver better programming. The session is scheduled for Sunday, Sept. 14 at 2 p.m.

Forbidden CEO Stephen Streater along with Paul Wilkes, technical director at Halo and Portland Post, will co-present at the IBC Content Everywhere Workflow Solutions Pavilion in Hall 9. “Expanding the Use of Cloud to Create More Efficient File-Based Workflows” will discuss how Forbidden and Platform Post designed and implemented a cloud-based archival workflow for the BBC that capitalizes on the savings (both in time and money) that can be made by synchronising projects’ postproduction and archiving processes in the Forscene cloud. The session will be on Monday, Sept. 15 at 12:30 p.m.

SMPTE launches Pittsburgh Section
WHITE PLAINS, N.Y.--The Society of Motion Picture and Television Engineers (SMPTE), a leader in motion-imaging standards and education for the communications, media, entertainment, and technology industries, has formed a SMPTE Section in Pittsburgh. The new Section will offer existing and potential SMPTE members in the Pittsburgh area valuable educational programs, technical expertise, and networking opportunities. The formation of the group was spearheaded by local SMPTE Fellows George Hoover, CTO at NEP; John Luff, television technology consultant at HD Consulting; and Diversified Systems CEO Karl Paulsen.

“George, John, and Karl did tremendous work to make the SMPTE Pittsburgh Section a reality, and the success of their initiative reflects the Society’s growing momentum and activity in the Pittsburgh area,” said SMPTE executive director Barbara Lange. “This really was an effort born in the grassroots of SMPTE membership, and it demonstrates our members’ genuine enthusiasm for taking advantage of educational programs and their interest in becoming more involved in creating the standards that shape our industry.”

The launch of the SMPTE Pittsburgh Section brings the total of local Sections to 28 worldwide. Each year, these groups collectively host more than 200 meetings, tutorials, and workshops. While these events give members access to a broad variety of SMPTE resources, they also enable each Section to tailor programming to address the technical and business concerns of particular interest in the region.

“Pittsburgh is a hub of activity for our industry, and it is particularly notable because the growing SMPTE membership in the region extends beyond traditional television and cinema professionals in what’s proving to be a very diverse group that includes new media,” said Paul Stechly, SMPTE membership VP. “Because the formation of new Sections tends to draw an even larger membership, this announcement signals meaningful, ongoing growth for SMPTE in terms of both the breadth and depth of its membership.”

ARRI CSC expands to Atlanta 
ATLANTA--ARRI CSC, a full service equipment rental group, has announced the strategic expansion of its network with the opening of a camera rental facility in Atlanta, Georgia. The new operation, conveniently located for both studio and location productions, is open for business and will be fully operational from late summer 2014. 
 
“ARRI CSC is very well positioned to make a significant contribution to the Atlanta market,” said president Simon Broad. “And we will ensure that the company’s extensive inventory of digital, film, anamorphic and spherical camera equipment is available to one of the country’s most vibrant production communities along with the level of facility and service that ARRI CSC is known for.”
  • Wednesday, Jul. 9, 2014
FilmLight hires workflow experts
LONDON -- 

FilmLight has added two highly experienced postproduction experts to its team. Daniele Siragusano and Ram Krishna Tripathi Samaveda will provide workflow information, consultancy and training to help customers of the Baselight grading environment implement the infrastructure best suited to their specific needs and requirements.

“We’re deploying more experts in the field as we think it’s important to communicate with our customers, on a one-to-one basis, how to build an efficient color pipeline with our technology,” explained Wolfgang Lempp, FilmLight co-founder. “When the industry continues to change so rapidly, our unique level of support—and the customer feedback it provides—only becomes more important.”

First to join the team is Siragusano, who spent almost five years at CinePostproduction in Munich, rising to head of technology before moving to dve Digital Video & Effects GmbH as a workflow consultant. Siragusano will utilize his experience and workflow expertise at FilmLight, helping existing and potential customers achieve the best productivity and creativity in their own unique setups. Baselight is a most interoperable professional grading system, and he will assist companies in accommodating FilmLight technology at every stage of production and post-production.

Samaveda joins FilmLight as an experienced and award winning colorist and editor, currently working towards a doctorate in color perception and management. His role at FilmLight will be product specialist/colorist with a particular focus on the South Asia market. He will provide FilmLight’s clients with invaluable training support and implement workflows to take advantage of the unique collaborative potential of FilmLight’s color grading and management technologies. When not considering color, he is also a successful composer known as Samaveda with half a dozen albums, reflecting the music of his native Nepal.

Steve Chapman, co-Founder of FilmLight, said of Samaveda and Siragusano, “They have real, current, in-depth experience of the creative, commercial and technical challenges facing post houses, so they can talk to our customers and prospective customers on their own terms, helping them to get the best out of the most capable technology on the market.”

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