• Tuesday, Jul. 18, 2023
Facebook parent Meta makes public its ChatGPT rival Llama
Facebook's Meta logo sign is seen at the company headquarters in Menlo Park, Calif. on Oct. 28, 2021. Meta CEO Mark Zuckerberg said Tuesday, July 18, 2023, the company is partnering with Microsoft to introduce the next generation of its AI large language model and making the technology known as LLaMA 2 free for research and commercial use. (AP Photo/Tony Avelar, File)
MENLO PARK, Calif. (AP) -- 

Facebook parent company Meta Platforms has built an artificial intelligence system that rivals the likes of ChatGPT and Google's Bard but it's taking a different approach: releasing it for free.

Meta CEO Mark Zuckerberg said Tuesday that the company is partnering with Microsoft to introduce the next generation of its AI large language model and making the technology, known as Llama 2, free for research and commercial use.

Much like tech peers Google and Microsoft, the social media company has long had a big research team of computer scientists devoted to advancing AI technology. But it's been overshadowed as the release of ChatGPT sparked a rush to profit off of “generative AI” tools that can create new prose, images and other media.

Meta has also tried to distinguish itself by being more open than some of its Big Tech rivals about offering a peek at the data and code it uses to build AI systems. It has argued that such openness makes it easier for outside researchers to help identify and mitigate the bias and toxicity that AI systems pick up by ingesting how real people write and communicate.

“Open source drives innovation because it enables many more developers to build with new technology,” Zuckerberg said in a Facebook post Tuesday. “It also improves safety and security because when software is open, more people can scrutinize it to identify and fix potential issues. I believe it would unlock more progress if the ecosystem were more open, which is why we’re open sourcing Llama 2.”

Zuckerberg pointed to Meta's history of open-sourcing its AI work, such as with its development of the widely used machine-learning framework PyTorch.

But the research paper introducing the new model reflects less openness than Meta has shown previously in its work to build models that require ingesting large troves of digitized writings such as books, news articles and social media feeds.

It says the latest model was trained on “a new mix of data from publicly available sources, which does not include data from Meta’s products or services,” but does not specify what data was used. It does say that Meta removed data from websites known to contain a “high volume of personal information about private individuals.”

Meta used the acronym LLaMA, for Large Language Model Meta AI, to describe the first version of its model, announced in February. It’s now dropped the capital letters for its second version, Llama 2.

Zuckerberg said people can download its new AI models directly or through a partnership that makes them available on Microsoft's cloud platform Azure “along with Microsoft’s safety and content tools.”

The financial terms of that partnership were not disclosed.

While Microsoft is described by Meta as a “preferred” partner, Meta said the models will also be available through Amazon Web Services, which is Microsoft's main cloud rival, as well as AI startup Hugging Face and others.

Microsoft is also a major funder and partner of OpenAI, the maker of ChatGPT. Neither ChatGPT nor similar offerings from Microsoft or Google are open source.

Microsoft and Meta also revealed the new AI partnership at Microsoft’s annual event for business customers on Tuesday. Microsoft said in a separate statement that the two companies “share a commitment to democratizing AI and its benefits and we are excited that Meta is taking an open approach.” Meta already is a customer of Microsoft’s Azure cloud computing platform.

Microsoft also used the virtual event, called Ignite, to reveal that it will be charging businesses a monthly fee of $30 for each user of its flagship generative AI tool, Microsoft 365 Copilot, on top of what those organizations are already paying for Microsoft services.

  • Wednesday, Jul. 12, 2023
Motion Picture Academy investigages 10 scientific & tech areas for awards consideration
LOS ANGELES -- 

The Academy of Motion Picture Arts and Sciences announced that 10 distinct scientific and technical investigations have been launched for 2023 in the lead-up to the Scientific and Technical Awards on Friday, February 23, 2024.
 
These investigations are made public so that individuals and companies with devices or claims of innovation within these areas can submit achievements for review.  The Academy’s Scientific and Technical Awards Committee has started investigations into the following areas:

  • Onboard remote driving apparatus
  • Reusable cable-cutting devices for motion picture squibs
  • Post-process depth of field software
  • Mathematically lossless encoding of motion picture camera raw files
  • Motor-stabilized motion picture camera support systems for hand/body-supported operation
  • Interactive renderers that provide a representative approximation of final offline renders during post-production
  • Volumetric surface reconstruction
  • Pattern-based 3D clothing creation software 
  • Layerable hierarchical 3D scene description frameworks
  • Digital image processing film restoration software utilized for theatrical re-release and archival preservation

“The Academy has once again assembled a global committee of leading industry experts to evaluate the ongoing evolution of motion picture tools that empower the creators and storytellers of our industry.  This year we are happy to announce investigations into 10 exciting areas of innovation, from interactive renderers and 3D clothing creation to digital film restoration and onboard remote driving apparatus, among others, for their contributions to advancing the art and science of filmmaking,” said Scientific and Technical Awards Committee chair Barbara Ford Grant.
 
The deadline to submit additional entries is Friday, July 28, at 5 p.m. PT.  For more information on the Scientific and Technical Awards or to submit a similar technology, click here.

After thorough investigations in each technology category, the committee will meet in the fall to vote on recommendations to the Academy’s Board of Governors, which will make the final awards decisions.

 

  • Monday, Jul. 3, 2023
Company executives urge Europe to rethink its world-leading AI rules
Text from the ChatGPT page of the OpenAI website is shown in this photo, in New York, Feb. 2, 2023. More than 150 executives are urging the European Union to rethink the world’s most comprehensive rules for artificial intelligence. In an open letter to EU leaders Friday, June 30, 2023, the executives say the upcoming regulations will make it harder for companies in Europe to compete with rivals overseas, especially when it comes to the technology behind systems like ChatGPT. (AP Photo/Richard Drew, File)
LONDON (AP) -- 

More than 150 executives are urging the European Union to rethink the world's most comprehensive rules for artificial intelligence, saying Friday that upcoming regulations will make it harder for companies in Europe to compete with rivals overseas, especially when it comes to the technology behind systems like ChatGPT.

Officials at companies from French planemaker Airbus and carmaker Renault to Dutch beer giant Heineken signed an open letter to EU leaders saying the 27-nation bloc's groundbreaking legislation may put shackles on the development of generative AI. That technology gives popular AI chatbots like ChatGPT the power to generate text, images, video and audio that resemble human work.

"Such regulation could lead to highly innovative companies moving their activities abroad " and investors withdrawing their money from AI development in Europe, the letter said. "The result would be a critical productivity gap between the two sides of the Atlantic."

The executives say laws requiring "rigid compliance" would be ineffective when so little is still known about the risks and uses of generative AI. They urged the EU to revise the AI Act to focus broadly on the risks.

With growing concerns about the impact of AI on all parts of life, the letter does acknowledge "a clear need to properly train these models and ensure their safe use."

The corporate leaders called for a regulatory body of experts that can regularly adapt rules to new developments and respond to risks that emerge. They also pointed to the need for transatlantic standards.

It's the latest letter to weigh in on the future of AI, which has dazzled users but raised concerns about data privacy, copyright infringement and disinformation. That has sent governments worldwide racing to rein in the technology.

There are also fears about more existential threats to humankind, which scientists and tech industry leaders, including high-level executives at Microsoft and Google, warned about last month.

Sam Altman, CEO of ChatGPT maker OpenAI, and Geoffrey Hinton, a computer scientist known as the godfather of AI, were among the hundreds of leading figures who signed that statement.

Missing was Yann LeCun, chief AI scientist of Meta and another AI pioneer, who signed the letter Friday from European executives.

The EU is still putting the finishing touches on its AI Act, and the rules are not expected to take effect for two years.

"I am convinced they have not read the text but have rather reacted on the stimulus of a few," Dragos Tudorache, a Romanian member of the European Parliament who is co-leading the measure, said of the executives who signed the letter.

He noted that the letter's "only concrete suggestions" are already part of the legislation, including "an industry-led process for defining standards, governance with industry at the table and a light regulatory regime that asks for transparency."

 

  • Friday, Jun. 30, 2023
Apple is now the first public company to be valued at $3 trillion
An Apple logo adorns the facade of the downtown Brooklyn Apple store on March 14, 2020, in New York. Apple became the first publicly traded company to close a trading day with a $3 trillion market value, marking another milestone for a technology juggernaut that has reshaped society with a line-up of products that churn out eye-popping profits. (AP Photo/Kathy Willens, File)
SAN FRANCISCO (AP) -- 

Apple became the first publicly traded company to close a trading day with a $3 trillion market value, marking another milestone for a technology juggernaut that has reshaped society with a line-up of products that churn out eye-popping profits.

Apple shares closed up 2.3% at $193.97 Friday, bringing its market value to $3.04 trillion. Apple is one of a handful of technology companies, including Microsoft and chipmaker Nvidia, that helped drive the S&P 500 to a gain of nearly 16% in the first half of the year.

The 47-year-old company co-founded by Silicon Valley legend Steve Jobs had briefly eclipsed a $3 trillion market value on back-to-back days in January 2022, but couldn't hold on by the time the market closed. Instead, Apple's stock sunk into a prolonged descent that pushed its market value briefly below $2 trillion earlier this year amid a slowdown in growth and investor jitters about rising interest rates that affected the entire tech sector.

Apple didn't come close to the $3 trillion threshold again until earlier this month when the company unveiled what could be its next big product — a high-priced headset called Vision Pro that thrusts users into artificial settings known as virtual reality.

Although the significance of reaching a $3 trillion market value is largely symbolic, its magnitude is still breathtaking.

Consider, for instance, that $3 trillion could buy nearly 9 million homes in the U.S., based on the average sales price during the past year as calculated by Zillow. It could also buy the 50 most valuable sports teams in the world with plenty of change to spare. If $3 trillion were distributed equally to every person in the United States, each person would receive about $9,000.

Microsoft is the second-most valuable public company at $2.5 trillion. Oil giant Saudi Aramco has a market value of $2.08 trillion. Alphabet, the parent of Google, Amazon and Nvidia have market values above $1 trillion.

It took Apple less than two years to close with a $3 trillion market value after topping $2 trillion for the first time in August 2021, which occurred about two years after the Cupertino, California, company reached $1 trillion for the first time.

The cascading trillions have been driven by the technology empire that Apple has built since Jobs returned to the company in 1997 after being pushed aside by then-CEO John Sculley in 1985. At the time of Jobs' comeback, Apple was flirting with bankruptcy and so desperate for help that it turned to its once-bitter rival Microsoft for a cash infusion.

Today, Apple makes so much money that it can afford to pay $105 billion annually in investor dividends and repurchases of its own stock — and still be left with nearly $56 billion in cash at the end of its last fiscal quarter.

The iPhone, unveiled by Jobs in 2007 with his hallmark showmanship, remains the crown jewel in Apple's kingdom. Last year, the device accounted more than half of the company's nearly $400 billion in sales.

The rest of Apple's revenue flows in from other products such as the Macintosh computer, iPad, Apple Watch, AirPods and a services division that includes music and video streaming, warranty programs, fees collected through the iPhone app store and advertising commissions that Google pays to be the default search engine on the iPhone.

Although most of Apple's innovations were hatched while Jobs was running the company, most of its wealth has been created under the reign of its current CEO, Tim Cook, who took over as CEO shortly before Jobs died in October 2011. When Jobs passed the baton to Cook, Apple's market value stood at $350 billion.

 

  • Monday, Jun. 26, 2023
Unity CEO John Riccitiello discusses AI and gaming's future
This undated photo courtesy of Unity Technologies, a video game software company, shows Unity CEO John Riccitiello. Riccitiello has seen the video game industry evolve and shift during his more than two-decades in the industry, beginning in 1997 when he became the head of games giant Electronic Arts. (Courtesy Unity Technologies via AP)
SAN FRANCISCO (AP) -- 

John Riccitiello, the CEO of video game software company Unity, has seen the video game industry evolve and shift during his more than two-decade-long career, beginning in 1997 when he became the head of games giant Electronic Arts.

Unity Software Inc., was founded in Denmark and is now based in San Francisco. It's working with Apple to help bring games to its upcoming virtual reality headset, the Vision Pro. Riccitiello recently spoke about how artificial intelligence is transforming how video games are created and played.

Q: What are the biggest trends coming down the pike in gaming?

Riccitiello: I think AI will change gaming in a couple of pretty profound ways. One of them is it's going to make making games faster, cheaper and better. It's already happening. I mean, you can use AI already for digital humans and editing environments and all sorts of things that make it faster. It's also going to be possible to realize experiences that were never possible before.

Q: Can you give some examples?

Riccitiello: You know "Call of Duty," you know "Grand Theft Auto," you know "Candy Crush." Any of these games, every single thing you see in that game and every line of dialogue, every environment, every lighting effect was coded by somebody anticipating that you would use that. So the perimeter of the game is the content that's been put on the DVD or on the internet download. There is no more. It is what it is. They can add to it over time by patching games and adding levels. "Candy Crush" shipped with like 50 and now it's what?

Q 10,000 I think.

Riccitiello: So they keep adding to it. But each one is a contained experience. So, I was involved in launching "The Sims" in 2000, and it was wonderful game. And you know how they used "Simlish," right? Did you know why? Because there's so many things you can do in "The Sims," it's like a crazy number of interactions you can have because you're actually creating characters. Those characters interact with each other. No writer could ever write all the appropriate dialogue for that. It would be as big as the Library of Congress when you're done.

Q: I think I know where you are going with this.

Riccitiello: You know where I'm going, I'm sure. In the way that GPT 4 works, you can define the parameters. A player could do this or the game studio could do it. The game studio could allow the player to describe this character or their motivations, in the same way you write in prompts, to get dialogue back. And they could do this for all their characters in advance. And the AI could spawn in any language you want — English, Russian, Japanese, French, doesn't matter. I think that's a breakthrough. It is actually really hard to overstate how important that is. It's alive.

Another example would be one of my favorite games of all time, "Grand Theft Auto." And a lot of people like "Red Dead (Redemption)" because they're such brilliant, realized worlds. Sam and Dan Houser, the guys who created it at Take-Two Rockstar Games, are among the most powerful creators in history. But, again, every store heist, everything in the game was something they conceived as being possible. Now what you can do is you can create that world and you can basically create a set of things like "this is the store," "this is a criminal or not a criminal," or a player can say "that's a criminal." And then anything that you could imagine, any interaction that would take place between the store and the criminals is possible, including getting a job there — I mean anything could be possible.

Q: But within guidelines?

Riccitiello: You wouldn't have to have guidelines, but it would just look like a complete mess if you didn't have something. Some of those guardrails enable creativity.

Q: What are your thoughts on the metaverse?

Riccitiello: I always thought the word was loaded and kind of stupid. I gave a talk a couple of years ago saying I disallowed people at Unity from using it because I thought it was going to get overused and tossed out with the trash. That it was being used and abused by people for their own purposes.

But then I defined the metaverse as something very different than what most people do.

Q: How do you define it?

Riccitiello: I said it's the next version of the internet. It's 3D rather than 2D. It's persistent rather than not, it's real time rather than not. And it's often a number of other things. And then I tried to explain what it wasn't. It wasn't about avatars, it wasn't about XR. It certainly wasn't about half-embodied avatars (which, by the way, was built on Unity by Meta). I was very happy they were building it and paying us, I just didn't think that was what it was.

We have customers like Hyundai building the factory of the future, where all the robots and people are interacting in this large environment and are controlling that. And the individuals working in the factory are doing their jobs on iPhones.

It's not going to be one universal 3D world. I think it's more likely to be a set of very immersive experiences. And a lot of people, I think, pontificate in a way that I don't buy, that "no, no, you're going to want to be in Amazon, then walk right into "Call of Duty" and walk right into the NFL show and then walk right into your chat. And the thing is, that's really hard to make that work. People say well, what if I want to throw a bomb from "Call of Duty" on a chess set than I am playing? And you have to ask yourself, would you really ever want to do that past the first time you did it?

  • Monday, Jun. 19, 2023
Ben DiGiacomo deploys DaVinci Resolve Studio for Tribeca's "Bad Like Brooklyn Dancehall"
A scene from "Bad Like Brooklyn Dancehall" (photo by Dutty Vannier)
FREMONT, Calif. -- 

The documentary Bad Like Brooklyn Dancehall, which recently premiered at the Tribeca Festival, used Blackmagic Design’s DaVinci Resolve Studio for editing, grading and visual effects (VFX). Director Ben DiGiacomo credits the software’s end to end approach to postproduction with his ability to be more intentional and meet tight deadlines without sacrificing creativity for the film.

Bad Like Brooklyn Dancehall celebrates the Jamaican dancehall scene that reverberated across Brooklyn in the 1980s and 1990s and how its music and cultural impact are still influencing today’s younger generation. The documentary is executive produced by Grammy-winning singer and songwriter Shaggy and features notable artists such as Sean Paul, Ding Dong and more.

DiGiacomo noted that the film celebrates a culture that has been long overdue for acknowledgment despite having a major impact on pop culture. It needed to incorporate historical archival footage spanning decades and be just as vibrant and entertaining as dancehall culture is in real life.

“To properly do that, I needed time, but there’s always a rush toward picture lock, so the film can be handed off to color and to mix,” DiGiacomo explained. “Using Resolve as an end to end post solution from the beginning was a luxury for us, as we were able to have access to our entire film at any moment and constantly evolve all elements of the project artistically. Without that flexibility, I don’t think it would have come out as the intentional piece that it is.”

As editor, colorist and VFX artist on the project, DiGiacomo wanted to get in the edit room early, especially as documentaries require a lot of long takes. “After processing dailies, I made all my selects while the shoot was still fresh in my memory. I based my editing decisions on color, and I needed a quick way to match exposure and white balance while making selects, especially for the documentary’s uncontrolled environments. Having all those balanced selects ready to go allowed me to stay focused on editing without being visually distracted,” he said.

“I found Resolve’s cut page very helpful when making selects,” DiGiacomo added. “Sometimes we really focus on a single clip and having a clean UI gives that feeling of special attention. I also don’t think I could log without the source tape viewer anymore. It’s very simple but immediately gives you a good sense of all the material you’re working with.”

DiGiacomo also relied heavily on DaVinci Resolve Studio’s grouping framework and render caching abilities during editing. “Node groups, clip filters and shared nodes are a huge help in the editing process for feature length projects. I always create tons of smart filters that allow me to watch it down in different contexts, for example watching all the archival clips back to back. It’s a great way to have a bird’s eye view of the project,” he explained. “I also love how the render cache pipeline works, since I oftentimes move back and forth between the pages while editing.”

He further shared, “Using adjustment clips really speeds up the editing process while trying different things out like reframing, effects, looks, dynamic zooms or all of that combined. I can quickly see how a shot would feel without having to touch the inspector. It’s fun with VFX, and I then drop them in a power bin to keep them handy.”

While DiGiacomo regularly turns to DaVinci Resolve Studio’s Fusion page for his commercial work, he dove even deeper into the VFX tools for Bad Like Brooklyn Dancehall. “Our entire intro credit sequence was built in Fusion using a large amount of Resolve FX, such as lens distortion, lens blur, lens reflections, color compressor, watercolor, and film grain,” he said.

“I also used character level styling to build all the title animations in Fusion, but on separate clips. When I originally built the template, I pushed some of the Fusion node parameters, like text and position, through with user controls, so I was able to change the names and positions from the edit page directly, which is quite efficient when constantly moving and editing dozens of titles,” he continued. “Like DaVinci Resolve, Fusion’s power comes from taking a comprehensive approach, just with compositing, 3D and motion graphics; it really brings them together.”

DiGiacomo, who has a background in music, noted that sound is particularly important to him. “I put a lot of work into sound while editing so having a dedicated Fairlight audio page in Resolve with filmmakers in mind is a big asset. Sound needs special attention, and it’s hard to achieve this level of finesse with any other NLE,” he said.

“Documentaries can be challenging to grade due to the uncontrolled environments. Exposure and temperature will shift, and DaVinci Resolve’s color stabilizer and color warper helped fix these issues without needing complex keyframing,” said DiGiacomo. “Additionally, archival footage usually has damage that time has done to the film or tape. Resolve’s analog damage allowed me to match these subtle but very characteristic details quite easily with just a few adjustments.”

DiGiacomo concluded, “I’m quite picky about how I want things to feel and look. Even deep into color I might want to tweak a cut or a lower third, or a cold sound effect might influence how warm I’d like to push the look of a shot, and vice versa. I like all these decisions to be evolving together to create the perfect emotion, and DaVinci Resolve gave me that flexibility for Bad Like Brooklyn Dancehall.”

  • Wednesday, Jun. 14, 2023
KitBash3D launches Cargo
KitBash3D's Cargo
LOS ANGELES -- 

KitBash3D, known for premium 3D assets, has just unveiled its groundbreaking new software, Cargo. Fresh off the heels of its partnership with Epic Games, announced at GDC’s State of Unreal keynote, KitBash3D continues to push the boundaries of 3D asset interoperability with Cargo. This software allows creators to easily search and filter through KitBash3D’s extensive library of over 10,000 models and materials. With just a single click, artists can seamlessly import any individual asset into popular 3D content creation tools like Epic Games’ Unreal Engine 5, Blender, and Autodesk Maya and 3ds Max.

KitBash3D library assets have appeared in major film franchises, such as Dr. Strange, Black Adam, and Spider-Man, as well as hit TV shows like The Last of Us, Star Trek and Halo, and AAA gaming titles including The Last of Us Part II, NBA 2K, and The Elder Scrolls.

“As we witness the rapid evolution of digital content creation, we believe it is crucial to equip artists with tools that keep pace with their creative ambitions,” said Banks Boutté, co-CEO of KitBash3D. “This requires eliminating technical barriers by providing creators with access to the fundamental 3D building blocks--models and materials--and ensuring that those assets work with any platform.”

Cargo is KitBash3D’s response to this challenge, offering easy access to its entire fully customizable library and effortless integration with 3D software and game engines so that creators can focus on their vision without getting bogged down by the complexities of asset management and 3D data transferring. KitBash3D is looking to establish Cargo as the ultimate solution for handling the growing use of 3D data by simplifying asset management for creators. With Pixar’s Universal Screen Description at its core, Cargo is built to quickly and seamlessly move data across 3D software packages, and adapt to a user’s needs in real time.

  • Wednesday, Jun. 14, 2023
RED introduces KOMODO-X camera
RED KOMODO-X camera
LOS ANGELES -- 

RED Digital Cinema® revealed its KOMODO-X camera, the newest addition to RED’s popular KOMODO line of small form-factor 6K global shutter sensor cameras for cinema. KOMODO-X builds on the original KOMODO, multiplying frame rates and advancing dynamic range performance while expanding on the versatility of KOMODO.

KOMODO-X features a next-generation 6K S35 Global Shutter sensor, expanding on the KOMODO image performance with architecture improvements that allow for increased low-light performance and double the frame rates at 6K 80P and 4K 120P, making KOMODO-X an even more powerful tool for filmmakers across the industry. 

KOMODO-X is currently being offered in a limited-edition white ST beta version for $9,995. The black production version of KOMODO-X will be available to order at the same price shortly after the ST beta program ends. The black production version of KOMODO-X will be sold with options for a pre-bundled starter pack or production pack. 

The KOMODO-X features improvements to seamlessly integrate into any professional workflow while still maintaining the legacy of the small KOMODO form factor at only 4”x4”x5” and 2.62 lbs. The new I/O array features 12G SDI, full-sized DC-IN, USB Type-C, and a phantom powered locking audio connector. In addition, an integrated 2.9” LCD allows for simplified control and image preview, and for even more precise monitoring, KOMODO-X also supports the direct-mounted DSMC3 7” Touch LCD. 

RED president Jarred Land said, “With its global shutter, increased frame rates and improved audio and power infrastructure, the KOMODO-X is our new all-around workhorse that fills a much-needed gap in our lineup between the 6K KOMODO and our mighty 8K V-RAPTOR.”

  • Monday, Jun. 5, 2023
Is it real or made by AI? Europe wants a label for that as it fights disinformation
European Commissioner for Values and Transparency Vera Jourova addresses the plenary at the European Parliament in Brussels, Thursday, March 25, 2021. The European Union is pushing online platforms like Google and Meta to step up the fight against false information by adding labels to text, photos and other content generated by artificial intelligence, EU Commission Vice President Vera Jourova said Monday. (Yves Herman, Pool via AP, File)
LONDON (AP) -- 

The European Union is pushing online platforms like Google and Meta to step up the fight against false information by adding labels to text, photos and other content generated by artificial intelligence, a top official said Monday.

EU Commission Vice President Vera Jourova said the ability of a new generation of AI chatbots to create complex content and visuals in seconds raises "fresh challenges for the fight against disinformation."

Jourova said she asked Google, Meta, Microsoft, TikTok and other tech companies that have signed up to the 27-nation bloc's voluntary agreement on combating disinformation to dedicate efforts to tackling the AI problem.

Online platforms that have integrated generative AI into their services, such as Microsoft's Bing search engine and Google's Bard chatbot, should build safeguards to prevent "malicious actors" from generating disinformation, Jourova said at a briefing in Brussels.

Companies offering services that have the potential to spread AI-generated disinformation should roll out technology to "recognize such content and clearly label this to users," she said.

Jourova said EU regulations are aimed at protecting free speech, but when it comes to AI, "I don't see any right for the machines to have the freedom of speech."

The swift rise of generative AI technology, which has the capability to produce human-like text, images and video, has amazed many and alarmed others with its potential to transform many aspects of daily life. Europe has taken a lead role in the global movement to regulate artificial intelligence with its AI Act, but the legislation still needs final approval and won't take effect for several years.

Officials in the EU, which is bringing in a separate set of rules this year to safeguard people from harmful online content, are worried that they need to act faster to keep up with the rapid development of generative artificial intelligence.

The voluntary commitments in the disinformation code will soon become legal obligations under the EU's Digital Services Act, which will force the biggest tech companies by the end of August to better police their platforms to protect users from hate speech, disinformation and other harmful material.

Jourova said, however, that those companies should start labeling AI-generated content immediately.

Most of those digital giants are already signed up to the EU code, which requires companies to measure their work on combating disinformation and issue regular reports on their progress.

Twitter dropped out last month in what appeared to be the latest move by Elon Musk to loosen restrictions at the social media company after he bought it last year.

The exit drew a stern rebuke, with Jourova calling it a mistake.

"Twitter has chosen the hard way. They chose confrontation," she said. "Make no mistake, by leaving the code, Twitter has attracted a lot of attention and its actions and compliance with EU law will be scrutinized vigorously and urgently."

  • Monday, Jun. 5, 2023
OpenAI boss "heartened" by talks with world leaders over will to contain AI risks
OpenAI's CEO Sam Altman gestures while speaking at University College London as part of his world tour of speaking engagements in London, on May 24, 2023. Altman said Monday, June 5, 2023 he was encouraged by a desire shown by world leaders to contain any risks posed by the artificial intelligence technology his company and others are developing. (AP Photo/Alastair Grant, File)
TEL AVIV, Israel (AP) -- 

OpenAI CEO Sam Altman said Monday he was encouraged by a desire shown by world leaders to contain any risks posed by the artificial intelligence technology his company and others are developing.

Altman visited Tel Aviv, a tech powerhouse, as part of a world tour that has so far taken him to several European capitals. Altman's tour is meant to promote his company, the maker of ChatGPT — the popular AI chatbot — which has unleashed a frenzy around the globe.

"I am very heartened as I've been doing this trip around the world, getting to meet world leaders," Altman said during a visit with Israel's ceremonial President Isaac Herzog. Altman said his discussions showed "the thoughtfulness" and "urgency" among world leaders over how to figure out how to "mitigate these very huge risks."

The world tour comes after hundreds of scientists and tech industry leaders, including high-level executives at Microsoft and Google, issued a warning about the perils that artificial intelligence poses to humankind. Altman was also a signatory.

Worries about artificial intelligence systems outsmarting humans and running wild have intensified with the rise of a new generation of highly capable AI chatbots. Countries around the world are scrambling to come up with regulations for the developing technology, with the European Union blazing the trail with its AI Act expected to be approved later this year.

In a talk at Tel Aviv University, Altman said "it would be a mistake to go put heavy regulation on the field right now or to try to slow down the incredible innovation."

But he said there is a risk of creating a "superintelligence that is not really well aligned" with society's needs in the coming decade. He suggested the formation of a "global organization, that at the very highest end at the frontier of compute power and techniques, could have a framework to license models, to audit the safety of them, to propose tests that are required to be passed." He compared it to the IAEA, the international nuclear agency.

Israel has emerged in recent years as a tech leader, with the industry producing some noteworthy technology used across the globe.

"With the great opportunities of this incredible technology, there are also many risks to humanity and to the independence of human beings in the future," Herzog told Altman. "We have to make sure that this development is used for the wellness of humanity."

Among its more controversial exports has been Pegasus, a powerful and sophisticated spyware product by the Israeli company NSO, which critics say has been used by authoritarian countries to spy on activists and dissidents. The Israeli military also has begun using artificial intelligence for certain tasks, including crowd control procedures.

Israeli Prime Minister Benjamin Netanyahu announced that he had held phone conversations with both Altman and Twitter owner Elon Musk in the past day.

Netanyahu said he planned to establish a team to discuss a "national artificial intelligence policy" for both civilian and military purposes. "Just as we turned Israel into a global cyber power, we will also do so in artificial intelligence," he said.

Altman has met with world leaders including British Prime Minister Rishi Sunak, French President Emmanuel Macron, Spanish Prime Minister Pedro Sanchez and German Chancellor Olaf Scholz.

Altman tweeted that he heads to Jordan, Qatar, the United Arab Emirates, India, and South Korea this week.

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