TARGET YOUR FYC CAMPAIGN TO SHOOT'S AUDIENCE OF ABOVE-THE-LINE & BELOW-THE-LINE DECISION-MAKERS!
SHOOT's annual in-depth Emmy coverage, including 16-Part Road to Emmy Series, shines the spotlight on the producers, directors, documentarians, cinematographers, editors, production designers, visual effects supervisors, composers and other executives and artisans in the running before, during and after Emmy nominations are announced right up to the Creative Arts Awards (September 9 & 10) and Primetime Emmy Awards (September 18). (above are images from past Emmy season's SHOOT "Road to Emmy" features.)
SHOOT 's strong Emmy® tradition dates back to 1997 having been the leading chronicler of the Primetime commercial Creative Arts Emmy nominees and winners since the inception of that award. SHOOT expanded in 2005 to cover all categories of nominees and winners of the Creative Arts and Primetime Emmy Awards, and ten years ago launched its annual in-depth 16-part “Road to Emmy Series” that covers the shows themselves and the executives and artisans behind them, spanning categories such as Directing, Cinematography, Editing, Visual Effects, Animation, Music, Sound, Production Design & more across all major categories including Comedy Series, Drama Series, Miniseries or Movie, Documentary, Variety Music or Comedy Series and Reality Competition Program. We interview and profile assorted artists and production execs, gaining insights into the shows and challenges faced. There are also assessments of Emmy prospects for nominees, as well as a look at trends in this year’s competition. And, of course we'll continue to cover the nominations and top off the series will be special coverage of the Creative Arts winners (Sept. 9 & 10) and the Primetime winners (Sept. 18).
We'll kick off this year's Road to Emmy Series with a special preview feature on May 5, weekly Series' installments launch on May 12 providing extensive coverage through September that will provide insights into the artists and the artistry behind the latest crop of lauded programs and Emmy-related news and information.
The Series will be published across all SHOOT digital and print platforms including...
- SHOOTonline (website with 50,000+ unique visitors)
- The SHOOT Dailies (M-F daily email newsletter)
- The SHOOT>e.dition (weekly email newsletter going to 22,000 opt-in subscribers every Friday)
- The special Series Part 6 on June 15 and Part 13 on August 4 will also appear in SHOOT Magazine. PDF Issues will posted on SHOOTonline.com -- we will drive traffic to the PDF version for six weeks with banner on The SHOOT>e.dition email newsletter and we will email the PDF version of the Issue to The SHOOT>e.dition's 22,000 opt-in subscribers.
Click Here for the 2023 "Road to Emmy" Schedule.
SHOOT is on Top of the Bottom Line and Ahead in Behind The Camera
Of the 30 Television Academy Peer Groups, representing specific fields of expertise within the motion picture, TV, and commercial production industry, SHOOT is strong in the following 27, delivering decision-making news, back stories, and inspiration 365/24/7 for the last 62 years.
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Animation |
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Ideal Audience & Environment for your Emmy "FYC" Marketing
SHOOT’s digital and print platforms provide the ideal environments in which to promote prior to & during nomination voting that will take place 6/15-6/26 and then prior to & during final round voting that will take place 8/17-8/28. SHOOT Magazine Print (with bonus PDF version) and SHOOTonline/The SHOOT Dailies/The SHOOT>e.dition digital platforms are ideal for bringing attention to your programs and individual nominees. Our audience of production & post industry executives and artisans including ATAS members (SHOOT is extremely strong in the vast majority of the ATAS peer groups) will be reading SHOOT’s Emmy-related coverage with great interest throughout Emmy Season. Our readership includes production executives, producers, directors, cinematographers, editors, production designers, visual effects & animation executives & artisans, music & sound executives & artisans and much more.
SHOOT EMMY FYC Marketing Options:
Click Here for Digital Ad Rates
► SHOOTonline.com 50,000+ unique visitors per month*. Purchase by the week or by the month for cost savings.
The Ideal cornerstone for FYC Campaigns providing fantastic exposure all season long! In addition to the Road to Emmy Series, there will be all kinds of Emmy-related news and features that will appear on the site and in the SHOOT>e.dition & SHOOT Dailies email newsletters during the season. Because we are a highly targeted site, it is filled with industry-related content of great interest to people you want to reach who are reading all throughout the site regularly.
Key Benefits to advertising on SHOOTonlne...
#1 When you purchase a banner it runs on the Home Page and all pages throughout the news, screenwork, and SPW sections of the site - and there are thousands of pages—a key benefit-- because while thousands of users enter the site via the Home Page, thousands others enter via links in articles from one of our 3 email newsletters so they are entering the site on all different pages and your banner will be wherever that is!
#2 Banners will also rotate up and down on pages where there are multiple slots of your size. Sometimes running in two slots on the same page; always while appearing on all different pages at the same time.
#3 Mobile Friendly! you'll be able to provide additional size banners for mobile at no extra cost so your banners appear perfectly on all mobile devices!
File formats: JPG, GIF, Animated GIF, Flash & HTML5. 3rd party tags accepted. SHOOTonline is DFA and Jetpack certified.
Banner Sizes include regular & expandable: Billboard 970x250, Large Leaderboard 970x90, Leaderboard 728x90, Side Half Page 300X600, Side Medium Rectangle 300X250
Interstitial: up to 600x500 up to 800x550
Wallpaper/Skins: Top 1110x250 + left & right 300x up to 1250
Floor (also known as Catfisher): 970x90
Click Here for For SHOOTonline Banner Specs
► The SHOOT>e.dition email newsletter Published every Friday, this weekly email newsletter goes to 22,000 opt-in subscribers. The SHOOT>e.dition contains headlines/abstracts to all of the content published on SHOOTonline.com since the previous Friday's SHOOT>e.dition. Banner creative is due two days in advance of run date. File formats accepted: JPEG, GIF, Animated Gif; site-served; you may provide tracking tags.
Banner sizes include "Top" 468x60, "Side" 180x150, "Skyscraper" 180x600. and choice of two 'Bottom Banner" sizes 468x60 or 595x250
See web versions of a few SHOOT>e.ditions from last year's Emmy Season:
6/11 6/18 6/25 8/13 8/20 8/27
2023 SHOOT>e.dition Emmy Season schedule:
Emmy 2022 Phase 1 >e.dition dates:
April 7, 14, 21, 28
May: 5, 12, 19, 26
June: 2, 9, 16, 23, 30
July: 7
Emmy 2022 Phase 2 >e.dition dates:
July: 14, 21, 28
August: 4, 11, 18, 25
► SHOOT Dailies email newsletter Published daily Monday-Friday, you can get banner to us the day before. This email newsletter has a subscriber base of 3,500. If already promoting on SHOOTonline.com and The SHOOT>e.dition, this is great add-on for making an added splash. File formats accepted: JPEG, GIF, Animated Gif. Banner sizes include 728x90, 180x600, 180x150.
M-F Sample: Week of 12/6/21-12/10/21, with banners for The Velvet Underground
12/6 12/7 12/8 12/9 12/10
M-F Sample: Week of 3/7/22-3/11/22, with banners for The Power of the Dog
3/7 3/8 3/9 3/10 3/11
Emmy 2022 Phase 1 Dates:
April: Week of 4/4-4/8, Week of 4/11-4/15, Week of 4/18-4/22, week of 4/25-4/29
May: Week of 5/2-5/6, Week of 5/9-5/13, Week of 5/16-5/20, Week of 5/23-5/27,
June: Week of 5/30-6/3, Week of 6/6-6/10, Week of 6/13-6/17, Week of 6/20-6/24
► SHOOT Custom Email Blasts sent to our opt-in database of 40,000. To utilize SHOOT's custom email blast service there is a minimum buy requirement of a two-week SHOOTonline.com banner.
Click Here for Custom Email Blast Rates/specs
Ideal for screening invitations, streaming notices, promoting BTS Videos, and other FYC Messages.
Here are links to online versions of some of the SHOOT custom email blasts sent out during 2021 Emmy Phase 1
Wandavision 6/4/21 City So Real 6/8/21 The Underground Railroad 6/10/21
Bridgerton 6/12/21 The Queen's Gambit 6/14/21 Life Below Zero 6/15/21
The Boys 6/16/21 Small Axe 6/17/21 In Treatment 6/18/21 The Crown 6/21/21
Perry Mason 6/22/21 The Handmaid's Tale 6/24/21 The Me You Can't See 6/26/21
Here are links to online versions of some of the SHOOT custom email blasts sent out during 2020 Emmy Phase 1
Netflix 6/11 Ozark NatGeo 6/17 Podcast for multiple programs
NatGeo 6/25 Below Zero Amazon 6/26 The Boys Netflix 6/29 Hollywood
Amazon 6/30 Homecoming Amazon 7/1 Carnival Row Netflix 7/2 Unbelievable
HBO 7/3 I Know This Much Is True Amazon 7/6 The Marvelous Mrs. Maisel
Netflix 7/7 The Crown Amazon 7/8 Hunters Hulu 7/9 Normal People
Amazon 7/10 The Marvelous Mrs. Maisel Amazon 7/11 The Marvelous Mrs. Maisel
NatGeo 7/12 Consider This Podcast NatGeo 7/13 Cosmos
► SHOOT Magazine Print Issue (with bonus PDF version & digital distribution)
BONUS: When you run a Print Ad, the PDF version runs with live link to your FYC site in the PDF version of the issue that is posted on SHOOTonline.com for additional readers to view/download.
We also email the PDF version to 22,000 opt-in subscribers.
Put your FYC message into decision-makers' hands!
Contact rgriefer@shootonline.com for Ad Rates
Click Here for SHOOT Magazine Ad Sizes/Specs
SHOOT Magazine's June/July Phase 1 Issue....
This Phase 1 Issue will be all PDF with digital distribution
The Issue will have the "Road to Emmy, Part 6" Feature + other Awards Season-related Content
Ad Deadlines
Contat rgriefer@shootonline.com for space availability
5/31: Final Ad PDF Files Due
Distribution
Issue timed to keep your programs top-of-mind
prior to & during nominations voting 6/15-6/26.
6/15: PDF Issue posted on SHOOTonline for 50,000 unique visitors to view/download
6/16: Banner with link to issue to run in the SHOOT>e.dition going to 22,000 subscribers
6/19: Custom Email Blast Alert emailed to 22,000 subscribers alerting them issue is available
SHOOT Magazine's August/September Phase 2 Issue....
Print Issue & PDF Issue with digital distribution
The Issue will have the "Road to Emmy, Part 13" Feature + other Awards Season-related Content
Ad Deadlines
7/18: Final Space Reservations
7/28: Final Ad PDF Files Due
Distribution
Issue timed to keep your programs top-of-mind
prior to & during final voting 8/17-8/28.
8/4: PDF Issue posted on SHOOTonline for 50,000 unique visitors to view/download
8/7: Custom Email Blast Alert emailed to 22,000 subscribers alerting them issue is available
8/9-8/11 Print Issue arrives to 9,000 highly targeted subscribers
Issue Samples.....
Click Here to see the June/July 2022 Issue
Click Here for email blast alert to readers
Click Here to see the August/September 2021 PDF Issue
Click Here to see the email alert that was sent out about the Issue
Click Here to see the August/September 2020 PDF Issue
Click Here to see the email alert that was sent out about the Issue
SHOOT Emmy FYC Print & Digital Marketing Links....
♦ Click Here for SHOOT 2023 Road to Emmy Schedule
♦ Click Here for SHOOT Magazine Ad Sizes/Specs
Click Here for SHOOT Magazine Print (with Bonus PDF version) Ad Rates
(Bonus: PDF version of your Ad will run with live link to your FYC site at no charge in PDF version of the issue that is posted on our site for readers to view/download & is emailed to 22,000 opt-in subscribers.)
♦ Click Here for SHOOTonline.com, SHOOT>e.dition, SHOOT Dailies Digital Ad Rates
Click Here for SHOOTonline Banner specs
Click Here for SHOOT Custom email blast Rates/Specs
For more information, rates and space reservations, please contact SHOOT Publisher, Roberta Griefer, at 203/227-1699, ext 701 or via email.