TARGET YOUR FYC CAMPAIGN TO SHOOT'S AUDIENCE OF ABOVE-THE-LINE & BELOW-THE-LINE DECISION-MAKERS!
SHOOT's annual in-depth Emmy coverage, including 16-Part Road to Emmy Series, shines the spotlight on the producers, directors, documentarians, cinematographers, editors, production designers, visual effects supervisors, composers and other executives and artisans in the running before, during and after Emmy nominations are announced right up to the Creative Arts Awards (September dates TBA) and Primetime Emmy Awards (September 19). (above are images from past Emmy season's SHOOT "Road to Emmy" features.)
SHOOT 's strong Emmy® tradition dates back to 1997 having been the leading chronicler of the Primetime commercial Creative Arts Emmy nominees and winners since the inception of that award. SHOOT expanded in 2005 to cover all categories of nominees and winners of the Creative Arts and Primetime Emmy Awards, and nine years ago launched its annual in-depth 16-part “Road to Emmy Series” that covers the shows themselves and the executives and artisans behind them, spanning categories such as Directing, Cinematography, Editing, Visual Effects, Animation, Music, Sound, Production Design & more across all major categories including Comedy Series, Drama Series, Miniseries or Movie, Documentary, Variety Music or Comedy Series and Reality Competition Program. We interview and profile assorted artists and production execs, gaining insights into the shows and challenges faced. There are also assessments of Emmy prospects for nominees, as well as a look at trends in this year’s competition. And, of course we'll continue to cover the nominations and top off the series will be special coverage of the Creative Arts winners and the Primetime winners in September.
We'll kick off this year's Road to Emmy Series with a special preview feature on May 7, weekly Series' installments launch on May 14 providing extensive coverage May 14 through September 19 that will provide insights into the artists and the artistry behind the latest crop of lauded programs and Emmy-related news and information.
The Series will be published across all SHOOT digital and print platforms including...
- SHOOTonline (website with 50,000 unique visitors)
- The SHOOT Dailies (M-F daily email newsletter)
- The SHOOT>e.dition (weekly email newsletter going to 22,000 opt-in subscribers every Friday)
- The special Series Part 4 on June 4 and Part 13 on August 6 will also appear in SHOOT Magazine's Print Issue & PDF Issue that will posted on SHOOTonline.com -- we will drive traffic to the PDF version for six weeks with banner on The SHOOT>e.dition email newsletter and we will email the PDF version of the Issue to The SHOOT>e.dition's 22,000 opt-in subscribers.
Click Here for the 2021 "Road to Emmy" Schedule.
Who will be among the 2021 nominees and winners?
While there will be many other shows and programs that will be generating Emmy buzz throughout this year's series, some sure to be talked about include...
From ABC: “Black-ish” "Jimmy Kimmel Live," "The Conners," "For Life" From Amazon Prime: "Hunters," "Modern Love," "Small Axe," "Tales from the Loop," "The Boys," "The Marvelous Mrs. Maisel," "Undone" From AMC: “Better Call Saul,” "The Walking Dead," From BBC America, AMC: “Killing Eve” From Apple TV+: "Dickinson," “Little America,” "Ted Lasso" From BET: "Boomerang," "Twenties" From Bravo: "Project Runway," "Top Chef" From BYUtv: "Studio C" From CBS: "Evil," “Mom," "Tommy" From CBS All Access: “The Good Fight," "Star Trek: Picard," "The Twilight Zone," From The CW: "Supernatural" From Disney+: "Star Wars: The Clone Wars," "The Mandalorian" From EPIX: "Pennyworth" From Fox: "911," "The Masked Singer" From Freeform: "Grown-ish" From FX: “American Horror Story: 1984," “Better Things,” "Fargo," “Pose,” "Snowfall," "What We Do In The Shadows" From HBO: "Curb Your Enthusiasnm," "I May Destroy You," "Insecure," "Last Week Tonight with John Oliver," "Lovecraft Country," “Succession,” “The Guilded Age,” "The Investigation," "The Undoing" From HBO Max "Industry," "Perry Mason," "The Flight Attendant" From History: "Vikings" From Hulu: "Nine Perfect Strangers,""PEN15," "Ramy," "Staged," “The Great,"“The Handmaid’s Tale” From National Geographic: "City So Real," "Genius: Aretha" From NBC: “Chicago Fire,” “Chicago Med,” “Chicago P.D.,” "Lincoln Rhyme: The Hunt For The Bone Collector," “New Amsterdam,” “Saturday Night Live,” "The Mayor," “The Tonight Show,” “This is Us,” "Zoey's Extraordinary Playlist" From Netflix: "Black Mirror," "Bridgerton," "Cobra Kai," "Dead to Me," "Emily in Paris,” “Ozark,” "Ratched," “Russian Doll,”"Stranger Things," "The Queen's Gambit," "The Crown," “The Kominsky Method,” "The Politician," "The Umbrella Academy,” "The Witcher" From Paramount Network: "Yellowstone" From Showtime: “Billions” "Black Monday," “Shameless" "The Comey Rule," "The Good Lord Bird," "Your Honor" From Starz: "American Gods," “Outlander,” “Power Book II: Ghost,” "P-Valley" From SyFy: "Resident Alien" From TBS: "Conan," "Full Frontal with Samantha Bee" From TNT: "Snowpiercer" From USA Network: “The Sinner”
SHOOT editors will be profiling and interviewing executives and artisans behind some of the shows, programs & films above and others from May-September.
SHOOT is on Top of the Bottom Line and Ahead in Behind The Camera
Of the 30 Television Academy Peer Groups, representing specific fields of expertise within the motion picture, TV, and commercial production industry, SHOOT is strong in the following 27, delivering decision-making news, back stories, and inspiration 365/24/7 for the last 60 years.
Ideal Audience & Environment for your Emmy "FYC" Marketing
SHOOT’s digital and print platforms provide the ideal environments in which to promote prior to & during nomination voting that will take place 6/17-6/28 and then prior to & during final round voting that will take place 8/19-8/30. SHOOT Magazine Print (with bonus PDF version) and SHOOTonline/The SHOOT Dailies/The SHOOT>e.dition digital platforms are ideal for bringing attention to your programs and individual nominees. Our audience of production & post industry executives and artisans including ATAS members (SHOOT is extremely strong in the vast majority of the ATAS peer groups) will be reading SHOOT’s Emmy-related coverage with great interest throughout Emmy Season. Our readership includes production executives, producers, directors, cinematographers, editors, production designers, visual effects & animation executives & artisans, music & sound executives & artisans and much more.
SHOOT EMMY FYC Marketing Options:
Click Here for Digital Ad Rates
► SHOOTonline.com 50,000+ unique visitors per month*. Purchase by the week or by the month for cost savings.
The Ideal cornerstone for FYC Campaigns providing fantastic exposure all season long! In addition to the Road to Emmy Series, there will be all kinds of Emmy-related news and features that will appear on the site and in the SHOOT>e.dition & SHOOT Dailies email newsletters during the season. Because we are a highly targeted site, it is filled with industry-related content of great interest to people you want to reach who are reading all throughout the site regularly.
SHOOTonline.com PAGE VIEWS & VISITORS consistently increase; here are stats from the most recent Google traffic report for the year 2020:
* PAGE VIEWS YTD thru the end of April were up 22.80% to 883,207+-, as compared to 719,207+- for the same period in 2019.
*Average per month PAGE VIEWS YTD thru the end of April were up at 220,802+-, as compared to 179,802 +- for the same period in 2019.
*VISITORS to the site (users) to the site, YTD thru the end of April, were up 27% to 270,014+- as compared to 212,617 for the same period in 2019.
*Average per month VISITORS (users) YTD thru the end of April, were up at 67,504+- as compared to 53,154+- for the same period in 2019.
Key Benefits to advertising on SHOOTonlne...
#1 When you purchase a banner it runs on the Home Page and all pages throughout the news, screenwork, and SPW sections of the site - and there are thousands of pages—a key benefit-- because while thousands of users enter the site via the Home Page, thousands others enter via links in articles from one of our 3 email newsletters so they are entering the site on all different pages and your banner will be wherever that is!
#2 Banners will also rotate up and down on pages where there are multiple slots of your size. Sometimes running in two slots on the same page; always while appearing on all different pages at the same time.
#3 Mobile Friendly! you'll be able to provide additional size banners for mobile at no extra cost so your banners appear perfectly on all mobile devices!
File formats: JPG, GIF, Animated GIF, Flash & HTML5. 3rd party tags accepted. SHOOTonline is DFA and Jetpack certified.
Banner Sizes include regular & expandable: Billboard 970x250, Large Leaderboard 970x90, Leaderboard 728x90, Side Half Page 300X600, Side Medium Rectangle 300X250
Interstitial: up to 600x500 up to 800x550
Wallpaper/Skins: Top 1110x90 or 1110x250 + left & right 300x600
Floor (also known as Catfisher): 728x90 up to 970x90
Click Here for For SHOOTonline Banner Specs
Click Here for Screenshots from the Emmy 2019 Season
(samples of various size banners for "VEEP," "Game of Thrones" & "sharp objects" on several site pages)
► The SHOOT>e.dition email newsletter Published every Friday, this weekly email newsletter goes to 22,000 opt-in subscribers. The SHOOT>e.dition contains headlines/abstracts to all of the content published on SHOOTonline.com since the previous Friday's SHOOT>e.dition. Banner creative is due two days in advance of run date. File formats accepted: JPEG, GIF, Animated Gif; site-served; you may provide tracking tags.
Banner sizes include "Top" 468x60, "Side" 180x150, "Skyscraper" 180x600. and choice of two 'Bottom Banner" sizes 468x60 or 595x250
See web versions of a few recent SHOOT>e.ditions...
November 22, 2019 with banner for "Handmaid's Tale"
December 6, 2019 with banners for "Fleabag"
December 20, 2019 with banner for "The Marvelous Mrs. Maisel"
December 27, 2019 with banners for "Modern Love"
2021 SHOOT>e.dition Emmy Season schedule:
Phase 1: May 7,14,21,28 June 4,11,18,25
Phase 2: July 16,23,30 August 6,13
► SHOOT Dailies email newsletter Published daily Monday-Friday, you can get banner to us the day before. This email newsletter has a subscriber base of 3,500. If already promoting on SHOOTonline.com and The SHOOT>e.dition, this is great add-on for making an added splash. File formats accepted: JPEG, GIF, Animated Gif. Banner sizes include 728x90, 180x600, 180x150.
November 20, 2019 with banners for "Undone"
November 26, 2019 with banners for "Jonas Brothers Chasing Happiness"
December 2, 2019 with banners for "Good Omens"
December 11, 2019 with banners for "The Marvelous Mrs. Maisel"
► SHOOT Custom Email Blasts sent to our opt-in database of 40,000.
Ideal for screening invitations, streaming notices, promoting BTS Videos, and other FYC Messages
Here are links to online versions of some of the SHOOT custom email blasts sent out during 2020 Emmy Phase 1
Netflix 6/11 "Ozark" NatGeo 6/17 "Podcast for multiple programs" NatGeo 6/25 "Below Zero"
Amazon 6/26 "The Boys" Netflix 6/29 "Hollywood" Amazon 6/30 "Homecoming" Amazon 7/1 "Carnival Row"
Netflix 7/2 "Unbelievable" HBO 7/3 "I Know This Much Is True" Amazon 7/6 "The Marvelous Mrs. Maisel"
Netflix 7/7 "The Crown" Amazon 7/8 "Hunters" Hulu 7/9 "Normal People" Amazon 7/10 "The Marvelous Mrs. Maisel"
Amazon 7/11 "The Marvelous Mrs. Maisel" NatGeo 7/12 "Consider This Podcast" NatGeo 7/13 "Cosmos"
Here are links to online versions to some of the SHOOT custom email blasts sent out during Emmy Season 2019 Phase 1:
Netlix "The Romanoffs" ABC "LIVE IN FRONT OF A STUDIO AUDIENCE" Amazon "FLEABAG" Amazon "Jack Ryan"
HBO "Game of Thrones" Netflix "Bodyguard" Nat Geo "Free Solo & Hostile Planet" Netflix "When They See Us" Netflix "Ozark"
Click Here for Custom Email Blast Rates/specs
► SHOOT Magazine Print Issue (with bonus PDF version & digital distribution)
BONUS: When you run a Print Ad, the PDF version runs with live link to your FYC site in the PDF version of the issue that is posted on SHOOTonline.com for additional readers to view/download. We also email the PDF version to 22,000 opt-in subscribers.
Put your FYC message into decision-makers' hands!
Click Here for SHOOT Magazine Print (with bonus PDF version) Ad Rates
Click Here for SHOOT Magazine Ad Sizes/Specs
Click Here for PDF version of past Phase 1 Issue (Ads for "Mindhunter," "The Marvelous Mrs. Maisel," "Long Strange Trip," "GLOW," "Godless," "Ozark")
Click Here for PDF version of past Phase 2 Issue (Ads for "Godless," "The Marvelous Maisel," "Stranger Things," "The Crown")
SHOOT Magazine Phase 1 June/July Print Issue & PDF Issue with digital distribution
This Issue has Part 4 of the Road to Emmy Series; an important issue timed to keep your programs top-of-mind before and during nominations voting 6/17-28.
PDF version of Issue was posted on SHOOTonline on 6/4 & emailed to 22,000 opt-in subscribers on 6/7. Print issue out 6/7.
Space Reservations: May 24 || Ad PDF File Due: May 28 (final extension May 31)
Click Here to see the June/July 2020 PDF Issue
Click Here to see the email that was sent out about the PDF Issue
SHOOT Magazine Phase 2 Issue....August/September Print Issue & PDF Issue with digital distribution
This Issue has Part 13 of the Road to Emmy Series; an important issue timed after nominations are announced to keep your programs top-of-mind right before & during final voting 8/19-30)
PDF version of Issue posted on SHOOTonline on 8/7 & emailed to 22,000 opt-in subscribers on 8/10. Print issue out 8/10.
Space Reservations: July 26 || Ad PDF File Due: July 30 (final extension August 2)
Click Here to see the August/September 2020 PDF Issue
Click Here to see the email that was sent out about the PDF Issue
SHOOT Emmy FYC Print & Digital Marketing Links....
♦ Click Here for SHOOT 2021 Road to Emmy Schedule
♦ Click Here for SHOOT Magazine Ad Sizes/Specs
Click Here for SHOOT Magazine Print (with Bonus PDF version) Ad Rates
(Bonus: PDF version of your Ad will run with live link to your FYC site at no charge in PDF version of the issue that is posted on our site for readers to view/download & is emailed to 22,000 opt-in subscribers.)
♦ Click Here for SHOOTonline.com, SHOOT>e.dition, SHOOT Dailies Digital Ad Rates
Click Here for SHOOTonline Banner specs
Click Here for SHOOT Custom email blast Rates/Specs
For more information, rates and space reservations, please contact SHOOT Publisher, Roberta Griefer, at 203/227-1699, ext 701 or via email.