Effective Date: October 1, 2015

What This Privacy Policy Covers
This policy covers how SHOOTonline.com, and any other site that may be operated by and for DCA Business Media LLC, treats personal information that we collect and receive from users, including information related to your past use of SHOOTonline.com products and services. Personal information is information about you that is personally identifiable like your name, address, email address, or phone number, and that is not otherwise publicly available.

This policy does not apply to the practices of companies that DCA Business Media LLC does not own or control, or to people that DCA Business Media LLC does not employ or manage. In addition, certain DCA Business Media LLC associated companies, such as advertisers, have their own privacy statements which can be viewed by clicking on their links.

Your use of the website constitutes your acceptance of this Privacy Policy. Please also read our Terms of Use , which govern the basic operation of the Websites.

Information Collection and Use
We may collect information (including name, mail address, telephone number, email address, transaction information, credit card information and email address) when you:

  • Place an order for products and/or services
  • Inquire about our services
  • Request information or smaple on a product or service
  • Create an account at SHOOTonline.com
  • Sign up for SHOOTonline.com ePubs or print subscriptions
  • Register for SHOOT any events
  • Enter a contest or sweepstakes
  • Are referred to us through a marketing promotion
  • Participate in a marketing survey, promotion or event

With the exception of credit card info, we store the information from your completed registration, online forms and order forms to allow us to track consulting issues or refer to a previous order to help provide some customer service. We maintain the data that you provide us, along with a record of your purchases, in a secure database. You may elect to have your information completely removed from this system by e-mailing us at info@shootonline.com with your request. And, you can visit our site anonymously.

We do not store any type of credit card information. SHOOTonline.com is a verified and authorized Authorize.net, a Cybersource company, merchant. CyberSource is compliant with the Payment Card Industry Data Security Standard ("PCI DSS") as a Level 1 service provider. PCI DSS is the bankcard industry's most stringent security standard. Examples of CyberSource's security measures include: physical, electronic, and procedural safeguards; sophisticated security monitoring tools; documented security policies; use of strong encryption for transmissions of Order Information to and from CyberSource Customers; restricting access to personally identifiable information; and, periodic security audits by third party security experts.

We also gather information about how visitors navigate through our Web site by using clickstream data gathered with "cookies" and other online tools such as "pixel tags." See Cookies and Pixel Tags below for for further information.

The Information We Collect and Use
Non-Personally Identifiable Information. When you visit SHOOTonline.com, we may collect certain data that does not tell us specifically who you are. This is “Non-Personally Identifiable Information.” It includes things like your Internet Protocol (IP) address, browser type, and the last domain you visited before coming to our Website or the domain you go to when you leave. It also includes various statistical data such as which pages you visit on our Websites, how long you stay on them, and what you click.

We may place a “cookie” on your computer.  You should note that cookies are  necessary to provide you with certain features on SHOOTonline.com. We also may use a small piece of code (sometimes referred to as “1x1 clear pixel,” “web beacon” or “clear GIF”) placed in the pages of the Websites to help us gather additional information about which parts of the site receive the most visitors and other user traffic patterns, and enable us to administer the site. See Cookies and Pixel Tags below for for further information.

No Personally Identifiable Information (see below) is collected through our cookies or web beacons nor do we allow third-party companies to collect such information from cookies or web beacons on our website. We may, however, from time to time, allow third-party companies to serve ads and/or collect certain Non-Personally Identifiable Information when you visit our website. These companies may use Non-Personally Identifiable Information (e.g. click stream information, browser type, time and date, subject of advertisements clicked or scrolled over) during your visits to this and other websites in order to provide advertisements about goods and services likely to be of greater interest to you. These companies typically use cookies or third party web beacons to collect this information. To learn more about this behavioral advertising practice or to opt out of this type of advertising, you can visit here

Personally Identifiable Information. We also may collect information that can be used to identify you (“Personally Identifiable Information”). We only collect Personally Identifiable Information when you specifically provide it to us. For example, in connection with your use of certain features of the websites you may be asked to create a user account and provide certain information including your name, email addresses, address, and telephone number. You may also provide user uploaded Information to the Websites, as described in the Terms of Use, or you may provide information such as your credit card number in connection with the purchase of services or content available through the website. When you create a user account with SHOOTonline.com and sign in to your account or post User Uploaded Information, you are not anonymous to us.

The amount of Personally Identifiable Information that you choose to disclose to SHOOTonline.com is completely up to you. The only way we know something about you personally is if you provide it to us in conjunction with one of our services.

Cookies and Pixel Tags
SHOOTonline.com may set and access SHOOTonline.com cookies on your computer. SHOOTonline.com lets other companies that show advertisements on some of our pages set and access their cookies on your computer. Other companies' use of their cookies is subject to their own privacy policies, not this one. Advertisers or other companies do not have access to SHOOTonline.com's cookies. SHOOTonline.com may automatically collect non-personally identifiable information and data through the use of "cookies." Cookies are small text files a Web site uses to recognize repeat users, facilitate the user's ongoing access to the site and facilitate the use of the site. "Cookies" also allow a site to track usage behavior and compile site usage information that will allow for the improvement of content and target advertising. Cookies enable you to place an order on our web site. They also allow us to enhance and personalize your online experience, so the information you receive is more relevant to you.

For example, we use cookies to:

  • Remember what items are in your shopping cart

  • Recognize you when you return to our web site
  • Enables faster checkin & checkout, if you have registered and/or created an account at SHOOTonline.com
  • Study how our visitors navigate through our web site and which information they request in site searches
  • Deliver personalized marketing from SHOOTonline.com

We also use pixel tags – tiny graphic images – to tell us what parts of our web site you have visited or to measure the effectiveness of any searches you may do on our site. Pixel tags also enable us to send you email in a format you can read and let us know when you have opened an email message from us.

We may also contract with other companies who use cookies or other online tools such as pixel tags to measure the performance of a marketing effort on our behalf. We prohibit these companies from using this information for non-internal purposes or from sharing this information with anyone other than SHOOTonline.com.

We also contract with third party advertising companies to serve ads on our behalf across the Internet. To do this, they will collect anonymous information about your visits to our web site and your interaction with our services. They may also use information about your visits to this and other web sites to target advertisements. These targeted advertisements may appear on other sites that you visit. This anonymous information is collected through the use of a cookie or pixel tags. No personally identifiable information is collected in this process. 

Your Ability to Edit and Discontinue Your Account Information and Preferences
You can edit your SHOOTonline.com account information, including your public preferences, at any time. New categories of marketing communications may be added to the Public Preferences page from time to time. Users who visit this page can opt out of receiving future marketing communications from these new categories or they can unsubscribe by following instructions contained in the messages they receive.

We reserve the right to send you certain communications relating to the SHOOTonline.com service, such as service announcements, administrative messages and SHOOTonline.com ePubs, that are considered part of your SHOOTonline.com account, without offering you the opportunity to opt-out of receiving them.

You can discontinue your SHOOTonline.com account by sending an email to our online subscription department circulation@shootonline.com

We limit access to personal information about you to employees who we believe reasonably need to come into contact with that information to provide products or services to you or in order to do their jobs. We have physical, electronic, and procedural safeguards that comply with federal regulations to protect personal information about you.

SHOOTonline.com may publish personal information about you to the public, with your consent, based on option that you chose in your membership options.

What information do we collect and how do we use it?
At SHOOTonline.com, we always want to provide you with the best possible online experience and fulfill your information needs and orders exactly as you've requested. To do this, we collect information that allows us to:

  • Process and deliver your membership services, publications, product & service orders, etc

  • Provide and improve the services you request
  • Contact you about the status of an account, subscription, or order
  • Send you promotional offers we believe will be of interest to you
  • Send you SHOOTonline.com email updates
  • Identify your product and service preferences
  • Customize our communications to you
  • Improve our information, services and products selection and customer service

SHOOTonline.com collects information on our users in three ways: by your voluntary submissions (for instance, if you sign up for our ePubs or print subscriptions) and/or surveys; or contest entries; and through cookie technology.

In our effort to provide personalization and opportunities for services, we may at times ask you to submit information such as your name or email address, or to share your interests and hobbies with us. You never have to answer these questions, and you can decline this exchange of information on any site on the Internet - not just ours - at any time. However, if you should choose to withhold requested information, we may not be able to provide you with some of the services dependent upon the collection of this information, such as the purchase and shipment of products and services to people who visit our site.

The information SHOOTonline.com collects is used in a variety of ways: for internal review; to improve the content of the site, thus making your user experience more valuable; to notify you about updates to the service; and to let you know about products and services that you may be interested in. We may also send promotional emails about products, special offers, services or events we believe may be of interest to you. It is our intent to send promotional emails only to those who wish to receive them. We provide instructions on how to unsubscribe in each email for that particular list.

Email: If you have provided us your email address, SHOOTonline.com periodically sends promotional emails to its members about services offered by SHOOTonline.com, shoot and its partners. If you do not wish to receive email information from SHOOTonline.com, please let us know by unchecking the "contact me" option in the "My Profile" section of the website or by writing us at SHOOTonline.com., 256 Post Road East, Suite 206, Westport, CT 06880.

The "email this article" feature is an easy way for you to send articles through email. The email addresses that you supply to use this service will not be used for any other purpose without your consent.

Data Security
SHOOTonline.com cannot ensure or warrant the security or privacy of any information you transmit to us. We attempt to follow policies and procedures that will protect against unauthorized access to your Personally Identifiable Information. But we can make no guarantees or promises in this regard, and you provide information to us at your own risk.

We may store the Personally Identifiable Information we hold about you indefinitely. We may store this information in the United States or we may transfer it to any other country. The data protection laws of the countries where we store your personal data may or may not provide a level of protection equivalent to the laws in your home country. Wherever we hold the data, we will apply the terms of this Privacy Policy.

With whom does SHOOTonline.com share the information it gathers/tracks?
From time to time we share this information with other reputable organizations for marketing purposes or the information is used by SHOOTonline.com to contact consumers for its own marketing endeavors. As a valued consumer, we offer you the opportunity to "opt out," or request not to accept these marketing opportunities. If at any time you change your mind and do not want SHOOTonline.com to share your mailing address with other companies and/or organizations, or would simply like to be removed from a specific list, please let us know by emailing us at: circulation@shootonline.com or by writing us at SHOOTonline.com.,256 Post Road East, Suite 206, Westport, CT  06880.

From time-to-time SHOOTonline.com, along with other reputable companies, provides sweepstakes and other contests for the enjoyment of our users. By participating in the contest or sweepstakes and answering any and all questions, the user understands that SHOOTonline.com and/or the involved company(s) may use the information obtained for marketing purposes. Children under 17 may not participate in any sweepstakes or contest promoted by SHOOTonline.com without parental consent.

About Children's Privacy
SHOOTonline.com is committed to the safety of our children. Children under 17 may not subscribe services and/or participate in any sweepstakes or contests on SHOOTonline.com. Also, we encourage children under the age of 17 to ask a parent for permission before providing or sending any information to anyone online.

Your Consent
By using our Web site, you consent to the collection and use of the information described in this Privacy Policy by SHOOTonline.com. Once again, if you do not wish us to share this information with other reputable companies that we think you might be interested in, please let us know by emailing us at circulation@shootonline.com.

Access to your information
You may login and click on "Account" link in upper right on any page on SHOOTonline.com or contact us at admin@SHOOTonline.com if at any time you would like to see the Personally Identifiable Information we hold about you, or to ask us to correct or update this information, or to ask us to delete it. Please contact us if you have questions or wish to take any action with respect to information to which this Privacy Policy applies (see below for contact information).

How To Contact Us
You may contact SHOOTonline.com regarding our privacy practices and we welcome your questions and/or comments. Please fill out our online contact form or send an email to admin@SHOOTonline.com or by mail at the following address:

DCA Busines Media LLC
256 Post Road East
Suite 206
Westport, CT 06880

Changes and Revisions to this Privacy Policy
At SHOOTonline.com we take your privacy very seriously. Because of this we want to provide you with explicit information on how we collect, gather, and identify information during your visit to our site. We reserve the right to change this Privacy Policy at any time. SHOOTonline.com may update this policy. We will notify you about significant changes in the way we treat personal information by sending a notice to the primary email address specified in your SHOOTonline.com account or by placing a prominent notice on our site. This information may be expanded or updated as we change or develop our site. For this reason, we recommend that you review this policy from time-to-time to see if anything has changed. Your continued use of our site signifies your acceptance of our privacy policy.