Tuesday, Aug. 9, 2022

The ANA and the 4A’s have unveiled a comprehensive list of guidelines designed to help diverse media suppliers improve and strengthen their partnerships with marketers and agencies.

The recommendations are listed in Guidelines for Diverse Media Suppliers When Doing Business with Buyers (...

Tuesday, May. 31, 2022

Sharon Napier, executive chair and founder of Partners + Napier, a Project Worldwide agency, has been named board chair of the 4A’s (American Association of Advertising Agencies). Napier begins a two-year term, succeeding Barry Wacksman, chair and co-founder of Proto, who remains on the 4A’s...

Thursday, Dec. 23, 2021

The Video Advertising Bureau (VAB) and the 4A’s (American Association of Advertising Agencies) have joined the ANA’s (Association of National Advertisers) Cross-Media Measurement (CMM) initiative.

The VAB and the 4A’s team with leading brands such as Unilever, P&G, General Motors,...

Monday, Jun. 22, 2020

Since being founded just a couple of weeks ago by Nathan Young, group strategy director at Periscope, and Bennett D. Bennett, principal at Aerialist, 600 & Rising, an organization designed to give a strong voice to Black advertising professionals, advocating for their hiring and advancement...

Friday, Apr. 17, 2020

Five of the nation’s largest advertising trade associations are urging Gov. Gretchen Whitmer to rescind the portion of her executive order which prohibits certain types of advertising in Michigan.

While expressing support for Gov. Whitmer’s overall actions to protect public health and...

Sunday, Apr. 14, 2019

At its two-day plenary, SAG-AFTRA’s National Board unanimously approved the 2019 Commercials Contracts tentative agreement reached with the Joint Policy Committee on April 2. The agreement will now be submitted to the membership for ratification.

The 2019 SAG-AFTRA Commercials Contract...

Saturday, Sep. 16, 2017

Six advertising trade groups--the 4A’s, Association of National Advertisers, Interactive Advertising Bureau, American Advertising Federation, Data & Marketing Association, and Network Advertising Alliance--issued an open letter to the industry at large on Thursday (9/14), expressing their...

Monday, Sep. 12, 2016

Eight leading trade associations serving the advertising, marketing, and video technology industries are joining forces in an historic bid to create new guidelines for simplifying the distribution of digital video ads throughout the ad production sector.

The recommendations to be...

Tuesday, Aug. 16, 2016

In a survey which included some 375 of its female members, the 4A’s (American Association of Advertising Agencies) reported that more than half of those respondents had experienced sexual harassment at least once.

The women also shared that there have been at least a few times when they...

Tuesday, Aug. 9, 2016

The back and forth between the ANA (Association of National Advertisers) and 4A’s (American Association of Advertising Agencies) over client-agency relations as they pertain to media transparency continues as Bob Liodice, CEO of the ANA, has responded to the 4A’s recent decision to reject the...

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