Friday, Dec. 18, 2020

A tale of two Nike spots--one sparse and stark, the other a sophisticated tour de force production. Yet both, despite being executional worlds apart, share a common bond, promoting social action, empowerment, inspiration, the belief that we can and must do better--messages that took on a...

Friday, Dec. 13, 2019

While SHOOT is recognizing Droga5 as its Agency of the Year for 2019, a piece of work unveiled two years ago perhaps best reflects the shop’s creative heart today, shedding light on a dynamic that continues to contribute substantively to a long run of stellar work. We go back to the...

Friday, Dec. 14, 2018

Though it’s not BBDO New York’s most heralded spot of 2018, American Family Insurance’s “Road Trip” is worthwhile in its own right while at the same time eloquently capturing the spirit behind the stellar creative which earned the shop distinction as SHOOT’s Agency of the Year. 

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Thursday, Dec. 21, 2017

Though not unprecedented—with Wieden+Kennedy turning the trick many moons ago—it’s rare for SHOOT to select the same shop as Agency of the Year twice in a row. But we felt compelled to do so in light of the body of work again turned out by McCann New York. And reinforcing our choice was...

Tuesday, Dec. 27, 2016

The SHOOT stories that generated the most views in 2016 delved into subject matter ranging from marketing implications tied to the Summer Olympics, to insights from Oscar and Emmy Winners at the Produced By: New York Conference, Agency of the Year coverage, the push for industry...

Friday, Dec. 16, 2016

Though it missed this calendar year by just a few weeks, Microsoft’s 2015 Xmas spot in retrospect was a harbinger of things to come in 2016 for McCann New York and its shop dedicated to Microsoft, m:united. On November 16, 2015, a group of 37 Microsoft employees from around the country gathered...

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