Tuesday, May. 11, 2021

Mediabrands Content Studio (MBCS) and Vice Media Group (VMG) have formalized a global production partnership. Effective immediately, VMG will make its entire suite of global production content capabilities and creator teams available to Mediabrands agencies and clients worldwide.

The new...

Friday, Jan. 15, 2021

Brett Henenberg leads all elements of TRAVERSE32’s domestic and international film, television, and content productions. Recently launched by IPG Mediabrands, TRAVERSE32 is an independent development and entertainment company aimed at connecting film and TV audiences with highly influential...

Thursday, Dec. 17, 2020

IPG Mediabrands has launched TRAVERSE32, an independent development and entertainment company aimed at connecting film and television audiences with highly influential brands and creators. TRAVERSE32 co-founder Brendan Gaul, Mediabrands’ recently appointed first-ever global chief content officer...

Thursday, Mar. 26, 2020

While the coronavirus pandemic caused the recent postponement of the Cannes Film Festival and the Cannes Lions International Festival of Creativity, another healthcare crisis story--in the form of a branded content documentary--made its mark at both those Cannes events nearly a year ago. The...

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