Friday, Aug. 11, 2023

It’s been an eventful first half of 2023, prompting SHOOT in its latest Midyear Report Card Survey to once again seek feedback from the advertising agency community in terms of pinpointing trends, developments and issues which have emerged as the most significant.

For the...

Friday, Aug. 5, 2022

“There are moments in my career as a producer and company owner that have experienced great disruption but nothing compares to what we are living through right now,” said Bonnie Goldfarb, co-founder/executive producer at...

Friday, Aug. 6, 2021

Is the glass half full or half empty? Or should we instead just look through the glass to see a better world and then reflect on what each of us can do in order to move that vision closer to reality?

In its Midyear Report Card Survey, SHOOT sought feedback from a cross-section of...

Friday, Aug. 7, 2020

In assessing 2020 thus far, ad agency creative directors, executives and heads of production expressed profound concern over--and cited actions taken to address--the COVID-19 pandemic and the racism epidemic that are front and center in the public consciousness.

As coronavirus infection...

Friday, Aug. 9, 2019

Striving for diversity and inclusion translates into good business on varied fronts--from qualifying for lensing incentives, to forging fruitful alliances with other companies, to helping brands promote and define themselves with progressive, positive action.

Mark Androw, executive...

Friday, Aug. 10, 2018

Craig Allen, head of integrated production, Venables Bell + Partners, observed, “It’s impossible to ignore today’s polarized society and the current state of distrust and uncertainty in the US, which affects who we look to for information and inspiration, and how we process messages too....

Friday, Aug. 19, 2016

Andy Clarke, executive creative director of Publicis New York, observed, “If anyone hasn’t woken up to the world of VR then I encourage you to immerse yourself into it quickly. It’s an insane piece of technology. My sense is that most marketers are using it in a rational and educational way but...

Friday, Aug. 14, 2015

Click here to read Part 2.

1) What trends, developments or issues would you point to so far in 2015 as being most significant, perhaps carrying implications for the rest of the year and beyond?

2...

Friday, Aug. 14, 2015

Click here to read Part 1.

1) What trends, developments or issues would you point to so far in 2015 as being most significant, perhaps carrying implications for the rest of the year and beyond?

2...

Friday, Aug. 14, 2015

In 2013, Netflix scored 14 Emmy nominations, a tally that rose to 31 in 2014 and 34 this year for such shows as House of Cards, Orange is the New Black, Unbreakable Kimmy Schmidt, Bloodline, and Grace and Frankie. Joining Netflix in the nominees circle from the...

MySHOOT Company Profiles