Monday, Jan. 8, 2024

Tiger Woods has gone from "Hello, world," to saying goodbye to Nike.

Woods ended months of speculation by making it official Monday that the partnership between golf's biggest star and the powerful Swoosh brand is ending after 27 years, a move that raises questions about the future of...

Friday, Nov. 17, 2023

Nicole Hubbard Graham will become Nike, Inc.’s new chief marketing officer effective, January 2, 2024. Graham, a former 18-year Nike veteran, will lead Nike’s global brand marketing team and oversee all aspects of marketing, aligning the company’s brand voice...

Monday, Mar. 29, 2021

China stepped up pressure Monday on foreign shoe and clothing brands to reject reports of abuses in Xinjiang, telling companies that are targeted by Beijing for boycotts to look more closely and pointing to a statement by one that it found no forced labor. 

H&M, Nike, Adidas and other...

Friday, Mar. 26, 2021

H&M disappeared from the internet in China as the government raised pressure on shoe and clothing brands and announced sanctions Friday against British officials in a spiraling fight over complaints of abuses in the Xinjiang region.

H&M products were missing from major e-commerce...

Tuesday, Jun. 2, 2020

As thousands of protesters take to the streets in response to police killings of black people, companies are wading into the national conversation but taking care to get their messaging right.

Netflix's normally lighthearted Twitter account took on a more somber tone on Saturday: "To be...

Tuesday, Jul. 2, 2019

Nike's sales have only grown since it seized attention with its ad campaign featuring former NFL quarterback Colin Kaepernick. So, the shoemaker deferred to its star endorser when he raised concerns over a sneaker featuring an early American flag.

Nike pulled the Air Max 1 USA shoe, which...

Tuesday, Apr. 23, 2019

The International Academy of Digital Arts & Sciences (IADAS) has announced the winners of The 23rd Annual Webby Awards, with Wieden+Kennedy taking home the top honor of “Webby Agency of the Year.” With six Webby Awards and seven Webby People’s Voice Awards, including for Colin Kaepernick’s “...

Wednesday, Sep. 26, 2018

Nike caused an uproar earlier this month with its ad featuring former NFL quarterback Colin Kaepernick that debuted just as the football season was about to begin. But the shoe maker's stock is up and sales have been steady.

The furor seems to have largely died down and the company...

Tuesday, Sep. 4, 2018

An endorsement deal between Nike and Colin Kaepernick prompted a flood of debate Tuesday as sports fans reacted to the apparel giant backing an athlete known mainly for starting a wave of protests among NFL players of police brutality, racial inequality and other social issues.

The deal...

Monday, Sep. 3, 2018

Colin Kaepernick has a new deal with Nike, even without having a job in the NFL.

Kaepernick's attorney, Mark Geragos, made the announcement on Twitter, calling the former San Francisco 49ers quarterback an "All American Icon" and crediting attorney Ben Meiselas for getting the deal done....

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