Wednesday, Aug. 24, 2022

Saatchi & Saatchi NY has hired Ciro Sarmiento as executive creative director. Sarmiento will report to Saatchi NY’s chief creative officer Daniel Lobatón. 

Sarmiento will lead creative work for Tide and other fabric care brands led by the Saatchi & Saatchi team. Sarmiento comes...

Friday, Feb. 5, 2021

Super Bowl ads each year offer a snapshot of the American psyche. And this year, it's a doozy.

After a year of pandemic fear and isolation, a tumultuous election capped by a riot at the Capitol, and periodic uncertainty as to whether there would even BE a Super Bowl, marketers have to...

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