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Displaying 51 - 60 of 62
Tuesday, Nov. 30, 2010
Legalease: 50 Years and 50 Legal Principles
Since the birth of SHOOT 50 years ago, the number of legal issues that advertising agencies and production companies are faced with has exploded. Dealing with legal compliance and managing risk is more complicated than ever. In honor of SHOOT 's birthday, here are 50 legal principles that will help...
Friday, Oct. 26, 2007
Two advertisers recently received a little more leeway to flex their collective funny bone--even when competitors were the butt of their jokes. This summer, a federal court in California refused to enjoin a Jack in the Box campaign, which allegedly targeted "Angus" burgers sold by Carl's Jr. and...
Friday, Jan. 26, 2007
Creating Some Buzz Advertisers are increasingly turning to "buzz marketing" to communicate with today's consumers. These consumers are watching (and posting) videos on YouTube. They belong to social networking sites such as mySpace. They have avatars on Second Life. They have their own blogs. And,...
Thursday, Dec. 1, 2005
There aren't any awards for being "advertising agency of the year" on how agencies handle legal issues. The truth is, many agencies just don't worry about compliance and contracts until something goes wrong. Although I won't be naming the "Legalease Agency of the Year," here are some of the key...
Friday, Oct. 20, 2006
When a production company and a director decide to work together, it's often after many months of discussions about the work, the director's hopes for his or her career, and the production company's plans on how the director's work is going to be promoted. Once they are finally ready to move...
Friday, Sep. 22, 2006
Alka-Seltzer recently launched a remake of its famous "Try it, you'll like it" commercial from the 1970s. The new commercial takes the old favorite about a restaurant patron who was encouraged by the waiter to eat--"try it, you'll like it"--and updates it with "My Life on the D-List" star Kathy...
Friday, Aug. 18, 2006
Reacting to consumers' concerns about issues such as unemployment, the trade deficit, and world events, advertisers often want to market their products as having been "Made in the USA." If you're planning to make patriotic claims for one of your clients, it's important that you understand Federal...
Thursday, Jun. 8, 2006
If your kids are overweight, there are people who say that the food companies and their advertising are (at least in part) to blame. Some have even argued that the government should restrict, or even ban, the marketing of food to children. Childhood obesity has become a serious public health...
Thursday, Apr. 6, 2006
Legalease: Food For Thought
The National Advertising Division recently told Dr. Pepper Seven Up, Inc. that advertising for its 7UP PLUS soda, which is made with real fruit juice, was misleading because of the real fruit that was shown. The National Advertising Division of the Council of Better Business Bureaus ("NAD") is the...
Sunday, Oct. 16, 2005
Direct-to-consumer ("DTC") prescription drug advertising has been the subject of a great deal of criticism lately. Critics say that all of the money that drug companies are spending on DTC advertising is leading to higher prescription drug costs for consumers. They say that the advertising causes...