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Friday, Jan. 15, 1999
TBWA/Chiat/Day Goes Virtual For barnesandnoble.com
In an effort to increase traffic on barnesandnoble.com, Barnes & Nobles Internet bookstore, TBWA/Chiat/Day, New York, produced a four-spot campaign featuring popular authors Stephen King, Tom Clancy, Frank McCourt and Dilbert creator Scott Adams. King, Clancy, Adams and McCourt were directed by...
Friday, Jan. 15, 1999
Gift Exchange
Beauty is in the eye of the beholder. And in the case of Gift Exchange, a :30 for the Oregon Lottery out of Moffatt/Rosenthal, Portland, Ore., an office worker hopes his colleagues turn out to be beholders superficial enough to judge a book by its coveraor, more accurately, a gift by its wrapping...
Friday, Jan. 15, 1999
Coppos Films Signs Director Steve Suchman: Prodn. Designers Spec Reel Piques Co. Interest.
Bicoastal Coppos Films wasnt looking to sign a new director-until executive producers Allison Nunn and Bill Bratkowski saw Steve Suchmans spec reel. We all felt it was one of the better spec reels that any of us, including our sales reps, had seen in a long time, said Nunn. Coppos executive...
Friday, Jan. 15, 1999
YOUR SHOT: Sparring With The Champ
I GUESS WE ALL HAVE OUR favorite moment in advertising. For what its worth, this is mine. Parkinsons disease has been in the news lately. A lot of people are learning a lot more about it through the trials and tribulations of actor Michael J. Fox. Michael J. Fox is a class guy. The media coverage...
Friday, Jan. 15, 1999
FLASHBACK
5 Years Ago JANUARY 14, 1994 Directors Zack Snyder and Steve Lowe have signed with bicoastal The End, one of the publicly held Harmony Holdings companies.....Harmony Holdings, Burbank, Calif., has also announced it is closing its year-old music and sound design house, Serious Music, Burbank...
Friday, Jan. 15, 1999
SPOT.COM.MENTARY: Blood But No Guts
THE DOUBLE STANDARD between program and spot content resurfaces in the case of a public service ad that thus far has been rejected by cable and TV stations for its graphic depiction of gang violence. While gunplay, shootings, violent encounters and death are not uncommon on primetime TV and...
Friday, Jan. 15, 1999
Turning Over A New Maple Leaf: More U.S. directors travel north to shoot Canuck spots. Cant they find a Canadian to do this? asks a border guard.
Canadians are familiar with American imports. Twenty percent of all U.S. exports are shipped north of the border, to Americas largest trading partner. Automobiles, textiles and agricultural products are the most common goods. But lately, a new and uncommon import has been added to the list: spot...
Friday, Jan. 15, 1999
BULLETIN BOARD
28/New Orleans: 36th Annual National Association of Television Program Executives (NATPE) Program Conference & Exhibition at the Ernest N. Morial Convention Center. Details, call (310) 453-4440 or www.natpe.org....Feb . 1: Deadline for entries to the Johns Hopkins Film Festival. Info, entry...
Friday, Jan. 8, 1999
What About Bob-The Co.?
VENICE, Calif.-Executive producers T.K. Knowles and Chuck Ryant-who both exited bicoastal Reactor Films last August-have teamed with exec. producer John O'Grady to launch Bob. The new bicoastal venture opens with five directors: Jason Smith, Lisa Rubisch, Mark Kohr and the team of Jonathan Dayton...
Friday, Jan. 8, 1999
Experts Forecast Growth In Advertising Spending This Year: But Do Increased Media Expenditures Have A Meaningful Ripple Effect On Spot-Production Cos?
A SHOOT STAFF REPORT NEW YORK-Although the global financial difficulties that surfaced last summer-particularly in Asia, Latin America and Russia-remain cause for concern, the bottom-line word from a trio of expert forecasters is that ad-media spending in 1999 should reach a record high level. And...

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