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Friday, Oct. 12, 2001
SPECIAL REPORT: DIRECTORS_ Phil Brown
Phil has developed his skills as a sensitive comedy director—being very sensitive to what the client does not like, and shooting it anyway. He has a particular forte for sick humor, especially where dogs are involved." So states an ironic posting on www.philbrown . bc.ca, the Web site of director...
Friday, Oct. 12, 2001
SPECIAL REPORT: DIRECTORS_ Christopher Bean
It should come as no surprise that director Christopher Bean of bicoastal MacGuffin Films had to compete for the opportunity to direct a series of Avis commercials. After all, the car rental company's slogan declares, "We try harder." But it is surprising that Bean, who collaborated on the campaign...
Friday, Oct. 12, 2001
SPECIAL REPORT: DIRECTORS_ Fall Harvest
The latest batch of up-and-coming directors chosen by SHOOT offers an eclectic mix. You've got one of the hottest music video directors working today, a graduate of one of the world's most prestigious international diplomacy schools, a guy who dared to hand-deliver his spec reel to one of the...
Friday, Oct. 12, 2001
SPECIAL REPORT: DIRECTORS_ Editors Note
In light of the recent terrorist attacks on the World Trade Center and at the Pentagon, many in advertising have questioned the relative importance of advertising. While at this time commercials may not seem as vital as they once were, it is important, as both national and local leaders have urged...
Friday, Oct. 12, 2001
SPECIAL REPORT: DIRECTORS_ John Mastromonaco
The spots I've done have been developing from more linear to more narrative to more storytelling to more dialogue," says director John Mastromonaco. What I do now is visual storytelling with a bit of humor." Well known for his visually striking vignettes, Mastromonaco, who directs ads stateside via...
Friday, Oct. 12, 2001
SPECIAL REPORT: DIRECTORS_ Greg Kohs
The reason I first joined NFL Films is because I admired how they capture human emotion. It was beyond hard hits and statistics; it was more about artistry," says Greg Kohs, who now directs spots via bicoastal/international @radical.media. Kohs, who spent 10 years as a director/producer at NFL...
Friday, Oct. 12, 2001
SPECIAL REPORT: DIRECTORS_ Jim Jenkins
In June of 2000, Jim Jenkins, then a creative director, left the security of Ogilvy and Mather (O&M), New York, to direct full-time. Since then, he has stopped traffic on New York City's busy Upper East Side, corralled 26 vintage Corvettes, faced off with a vicious kangaroo—and loved every...
Friday, Oct. 12, 2001
SPECIAL REPORT: DIRECTORS_ Andrews Jenkins
According to Andrews Jenkins, "Where there's chaos, there's opportunity." His statement could practically serve as the motto for his directing career. Represented by Stiefel+Company, Santa Monica (and handled in the Pacific Northwest by Food Chain Films, Portland, Ore.), Jenkins has managed to...
Friday, Oct. 12, 2001
SPECIAL REPORT: DIRECTORS_ Craig Gillespie
The main thing I look for when doing a spot is that somehow you can relate to the characters," states Craig Gillespie, who directs through bicoastal Morton Jankel Zander (MJZ). "You're trying to get the audience to be in the situation. It's not just a punch line or a gag [that makes a spot work];...
Friday, Oct. 12, 2001
SPECIAL REPORT: DIRECTORS_ David Frankham
Sometimes it really is better to do things the old-fashioned way. Take director David Frankham, for instance. Represented by bicoastal The A+R Group, he adheres to a simple, character-driven approach in his work. It's this traditional—yet stand-out—style which helped a campaign for the Los Angeles...