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Friday, Feb. 14, 2003
Dir. Humphrey Links With Reactor Films
Director Mat Humphrey, who continues to be a mainstay at Filmgraphics, Sydney, has secured U.S. spot representation via bicoastal Reactor Films. Additionally, he will be handled throughout Canada by Reactor, Toronto. The deal represents what Humphrey described as his breaking out to gain individual...
Friday, Feb. 14, 2003
HPA Examines Targeted Advertising
While subjects such as DTV and digital cinema generated much interest, a demonstration of an innovative new method of producing and distributing more targeted commercial advertising was among the highlights of the Hollywood Post Alliance (HPA) Technology Retreat. Held Feb. 6-8 at the Rancho Las...
Friday, Feb. 14, 2003
FLASHBACK: 5 YEARS/10 YEARS
FEBRUARY 13, 1998/Bicoastal A Band Apart Commercials has expanded on three fronts, signing director Rent Sidon, formerly of bicoastal Johns+Gorman Films, and launching two divisions: A Band Apart. 35mm—specializing in producing select spots helmed by feature filmmakers—and A Band Apart Music Videos...
Friday, Feb. 14, 2003
International Category Returns To AICP Show
For the second consecutive year, there will be an international category in the Association of Independent Commercial Producers (AICP) Show. Advertising Excellence/ International will be among the 23 categories at the 12th annual AICP Show, which is scheduled to be held at the Metropolitan Museum...
Friday, Feb. 14, 2003
Y&R Takes Advertising Vehicle For A Musical Spin
Last November, Sony Electronics and agency partner Young & Rubicam (Y&R), New York, finished "The Trip," a :60 targeting an older demographic group called "Zoomers" (SHOOT, 11/29/02, p. 12). As defined by U.S. News & World Report, the Zoomer group is a subset of the baby boomers...
Friday, Feb. 14, 2003
Velocity Films Reaches Stateside Crossroads
Crossroads Films, bicoastal and Chicago, has entered into an affiliation with Velocity Afrika, Johannesburg and Cape Town. Per the deal, Crossroads gains a production foothold in South Africa, as well as exclusive U.S. representation for Velocity's roster of directors, including company partner...
Friday, Feb. 14, 2003
Annie Competition Rewards "Courage"
"Courage," an interstitial piece promoting Cartoon Network's Courage the Cowardly Dog series, has won the Annie Award for outstanding achievement in an animated TV commercial. The award was bestowed during the 30th annual Annie Awards ceremony on Feb. 1 at the Alex Theatre, Glendale. Recognizing...
Friday, Feb. 14, 2003
Scherma's New Edit Address: Cosmo Street
Editor Tom Scherma has joined Cosmo Street, becoming a partner in the bicoastal house. He comes over from Mad River Post, New York, where he was a cutter for the past three years. (Mad River also maintains shops in Santa Monica, San Francisco, Detroit and Dallas.) At press time, Scherma was about...
Friday, Feb. 14, 2003
And The Nominees Are …
The first annual awards presented by the Visual Effects Society (VES), scheduled for Feb. 19, will honor a broad spectrum of visual effects artistry from a variety of disciplines, including commercial work. In the spot categories, everything from fully CGI animals to models and miniatures has been...
Friday, Feb. 14, 2003
SPECIAL REPORT:VFX & ANIMATION_ Crystal Gazing
For this week's special report on animation and visual effects, SHOOT canvassed executives from visual effects and animation companies to see what they think of the state of the business, and what 2003 will bring to the industry. The questions asked were: What trends and developments do you expect...

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