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Friday, Nov. 19, 1999
Coppos Films Lands Director Scott Gillen
Director Scott Gillen, best known for his prowess in automotive advertising, has joined bicoastal Coppos Films for exclusive spot representation. Gillen recently wrapped a yearlong stay at Santa Monica-based Cognito Films, his first career production company roost. Gillen's commercial credits at...
Friday, Nov. 19, 1999
Neil Tardio Jr. Joins Fuel
Director Neil Tardio Jr. has signed with Fuel, the Santa Monica-based commercial production house founded by Seth Epstein. Tardio was previously represented by now defunct Fahrenheit Films, one of the shops under the Stoney Road banner of commercial production companies owned by Michael Romersa...
Friday, Nov. 19, 1999
For Sale
In the last few years, a number of production companies have changed the way they sell their directors to advertising agencies. Some shops have opted to go the in-house rep route, while others have combined in-house and independents. Still others rely on independent companies for each region. With...
Friday, Nov. 19, 1999
The Export Business
The sun never sets on Chelsea Pictures," says company president Steve Wax, likening Chelsea, tongue-in-cheek, to the British empire of yore. The same claim could be made by @radical.media. The two production companies are pushing beyond their bicoastal U.S. offices to establish outposts in Europe...
Friday, Nov. 19, 1999
Community Center
In 1990, Larry Meistrich and Stephen Carlis opened a small independent film company with $7,000 and a big attitude. The company was The Shooting Gallery (TSG), and its mission was not only to give filmmakers a voice, but to deliver that voice on a next-to-nothing budget. Nine years and 27 films...
Friday, Nov. 19, 1999
Y2K Compliance
While commercial production houses grapple with new advertising forms as they relate to interactive television, the Internet and other media (see separate story, p. 46), the new millennium brings a more immediate, albeit short-term concern: Y2K and the potentially disruptive influence it could have...
Friday, Nov. 19, 1999
Fueling Convergence
Like many people in the commercial production industry, Seth Epstein, spot director and founder of Fuel, Santa Monica, has an eye on the future. For that reason, in July he sold his four-year-old broadcast design firm and its commercial production arm, then known as Tonga, to publicly-traded global...
Friday, Nov. 12, 1999
Tunespotting
The top three commercials on SHOOT's Fall Top Ten spot track chart demonstrate how integral powerful music and sound design are to a spot's success. And sometimes, as FCB Worldwide Detroit, Southfield, Mich. partner/copywriter Richard Dennis says of the Jeep Wrangler's "Hand," "the absence of sound...
Friday, Nov. 12, 1999
Going Both Ways
Contrary to popular belief, the word "bicoastal" was not coined by SHOOT; it appears frequently as a prefix for commercial production companies that have bases of operation in New York and Los Angeles. However, it isn't often used to describe music and sound design companies. In recent years, a...
Friday, Nov. 12, 1999
Spotlight: Creative Showcase
Do you ever think that all the computers in your office get together in the middle of the night and hatch evil plans to crash simultaneously? Or that your company's information systems guy is really a sadistic madman that holes up in the office basement, ignoring your cries for help? Maybe, just...

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