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Friday, Jan. 8, 1999
Chances Are: Gidget Serenades Taco Bell - Anthropomorphic Chihuahua Fun Continues In Ongoing TBWA/Chiat/Day Campaign.
Gidget, the past year's most famous Chihuahua (and most fascinating, according to People magazine), makes another appearance in a Taco Bell spot created by TBWA/Chiat/Day, Playa del Rey, Calif. "Serenade," directed by Traktor out of bicoastal/international Partizan Midi Minuit, casts the charming...
Friday, Jan. 8, 1999
Easy Rider Revisited In Rearview Mirror: Dennis Hopper Gets A Blast From The Past In European Spot For Ford Cougar.
Director Paul Street-who made a major international splash with his 1997 Ford Puma spot, "McQueen," which incorporated footage of late actor Steve McQueen from the '68 film Bullitt-has again teamed with Young & Rubicam, London, and post/effects facility Rushes, London, to blend cinema from the...
Friday, Jan. 8, 1999
NEW YORK PRODUCTION: A Pat On The Back - An interview with Pat Swinney Kaufman, a.k.a. the commish.
Pat Swinney Kaufman became the deputy commissioner/director of the New York State Governor's Office for Motion Picture and Television Development after Republican Governor George Pataki was elected in 1995. She recently sat down with SHOOT at her office in Manhattan to discuss, among other things,...
Friday, Jan. 8, 1999
On And Off - New, low-cost finishing systems allow creative editors to move into online.
With the arrival of nonlinear finishing systems, a number of creative editorial boutiques are now providing online editing for their clients. Some of the new nonlinear systems, such as Avid Technology's Symphony, Discreet Logic's Smoke and Softimage's DS, are available at prices attractive to...
Friday, Jan. 8, 1999
Flatbedders: Back in the day, editors rolled up their sleeves and got physical.
When veteran editor Billy Williams first started cutting commercials and film projects, he invested in a standard Movieola. "I took the first 10 grand I made and bought that machine," Williams says. Then, in 1993, when Avid Technology became the standard for state-of-the-art editing, Williams' old...
Friday, Jan. 8, 1999
NEW YORK PRODUCTION: No Way L.A. - More spot shops open in the Big Apple. Veteran Gotham shooters, meanwhile, continue to prosper. The lure of L.A. is there, but so far, the homeys are happy at home.
It's the great debate: Los Angeles vs. New York. Soft or hard. Hot or cold. It's aerobics vs. psychotherapy. "Everybody has a different version about why they don't like L.A., and they are all clich s. It is what it is," says Steve Wax, executive producer of Chelsea Pictures, which has been...
Friday, Jan. 8, 1999
NEW YORK PRODUCTION: Stage Fright - Ambitious soundstage proposals for New York have yet to advance beyond stage one.
With soundstage space in New York at a premium, and with the local film industry holding steady after years of growth, last year's announcements of several proposed soundstages in both New York and New Jersey were met with a good deal of enthusiasm-as well as some sober skepticism. As reported in...
Friday, Jan. 8, 1999
NEW YORK PRODUCTION: Saving Private Enterprise - New York spot producers and vendors form a strategic alliance.
Everybody's talking. At least, that's what members of the New York Production Alliance hope. And with all the talk-among production companies, talent, suppliers and once and future clients-there will presumably come an increased number of jobs to the New York film, television and commercial...
Friday, Jan. 8, 1999
Chances Are: Gidget Serenades Taco Bell
Anthropomorphic Chihuahua Fun Continues In Ongoing TBWA/Chiat/Day Campaign. CLIENT Taco Bell. PRODUCTION CO. Partizan Midi Minuit, bicoastal/international. Traktor, director; Andrzej Sekula, DP; Richard Ulfvengren and Ole Sanders, executive producers. Shot at Raleigh Studios, Manhattan Beach, Calif...
Friday, Jan. 8, 1999
VWs U.K. Spots Top IAAA Competition
Volkswagen ads from both sides of the Atlantic scored impressively in the television portion of the fourth annual International Automotive Advertising Awards, bestowed at a gala reception Jan. 6 at the Royal Oak Music Theatre. Topping the competition with the Gold Triomphe Best of Show honor was...

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