Displaying 1141 - 1150 of 1227
Friday, Oct. 26, 2001
"Detector" Uncovers What's Important
The creative proposition relies on contrasts: Use a mundane slice-of-Sunday-life to compel viewers to take action. This challenging strategy is successfully executed in "Metal Detector," one of six spots (three :30s and three :15 variations on them) in a campaign created by Austin, Texas-based ad...
Friday, Oct. 26, 2001
"Bake Sale"
So it's come to this: The commercialmaking business is so strapped for cash that a group of industry professionals must stage a bake sale to raise enough money to produce a project. That's the tongue-firmly-planted-in-cheek premise of this spot that director Brian Belefant of Santa Monica-based...
Friday, Oct. 19, 2001
"The Colonel" Defends Freedom To Differ
It's early morning. The alarm clock rings. Rather than biding his time to get a few more minutes of shuteye, a spry, elderly man solidly sets his feet on the floor to get out of bed. He springs into exercise, doing pushups on the bedroom floor, then walks to the bathroom to wash up. Next we see him...
Friday, Oct. 19, 2001
"A Fistful Of Popcorn"
This animation spot at first appears to be a kitschy promo featuring "Mr. Hotdog," "Mr. Popcorn," "Ms. Candy" and "Mr. Soda." Seemingly designed to whet the appetite of moviegoers and to motivate them to head for the concession stand, the animated food characters are singing,"Everybody's goin' to...
Friday, Oct. 12, 2001
Smokers Can't Even Live For The Moment
This public service spot thrusts us into a high-energy cheerleading contest. We're watching what seems like a live, televised sports event: the "National Cheerleading Finals." You can feel the excitement. The announcer introduces "your returning national champions," as a group of athletic teens...
Friday, Oct. 12, 2001
"Punching Bag"
This dark, disturbing PSA centers on a threatening, distorted male voiceover accompanied by glimpses of something we cannot quite discern. While we are able to identify some of the objects, such as steel-link chains and stitches in canvas, it's difficult to put them into the proper visual context...
Friday, Oct. 5, 2001
Cops Meets ER, Forms Vigilant Polyp Patrol
While comedy and cancer hardly seem a match, the two "c" words team up effectively in "Alley"—an American Cancer Society/Ad Council public service :30, directed by Dan Milano and Spencer Chinoy (a.k.a. Dan & Spencer) of bicoastal The Industry for Campbell-Ewald Advertising, Warren, Mich. (The...
Friday, Oct. 5, 2001
"Family"
This spot opens on a white van cruising through a quiet stretch of residential suburbia at night. Are the vehicle's occupants casing the neighborhood? For a moment, trouble seems to be brewing. And that trouble looks likely to be bizarre when we realize that the van's driver and passenger are...
Friday, Sep. 28, 2001
Battle Cowardice Held At Bay By Sam Jones
Even war heroes admit to having been afraid. But sometimes fear can be paralyzing, and a well-chosen word of encouragement from a commanding officer can make all the difference in the world to a soldier about to be thrust into battle. That is certainly the case in "Beach Landing," a tongue-in-cheek...
Friday, Sep. 28, 2001
"Psychic Friends"
The spot opens with a close-up on an eccentrically dressed and made-up older woman. The atmospheric lighting suggests the supernatural. The camera reveals three more women, sitting side by side. Young and attractive, they look expectantly across a cloth-covered round table. Clearly, they are...

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