The Best Work You May Never See
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Friday, Dec. 28, 2012
The Best Work You May Never See: Illinois Lottery's "Socks"
Mike Maguire of Biscuit Filmworks directed this Illinois Lottery spot which underscores that anything is possible as evidenced by when for the first time in two-plus decades Jason throws his socks in the clothes hamper instead of on the floor for the first time. His wife Brenda is amazed and...
Friday, Dec. 28, 2012
The Best Work You May Never See: UNICEF's "Three Wise Men"
This PSA takes us back to Bethlehem in the year zero as men walk through an outdoor marketplace to find holiday gifts for children. Among the options are incense and just giving some gold so the recipient can buy whatever he or she wants. Supers then advise us to "end a 2,000-year tradition" and to...
Friday, Dec. 21, 2012
The Best Work You May Never See: SickKids' "You Got It" Directed By Kathi Prosser
Kathi Prosser of Partners Film , Toronto, directed this spot which features real SickKids hospital patients, families and staff singing along to Roy Orbison's "You Got It." Established in 1972, SickKids Foundation raises funds on behalf of The Hospital for Sick Children (SickKids) and is the...
Friday, Dec. 21, 2012
New Music Video: Cee Lo Green & The Muppets' "All I Need is Love"
Marc Klasfeld of RockHard Films directed this music clip featuring Cee Lo Green who gets out of his luxury convertible during a snowstorm to find shelter in the home of the Muppets. What ensues are various comedic interactions with the Muppet characters as they all sing "All I Need is Love." DP...
Friday, Dec. 14, 2012
The Best Work You May Never See: URBANARA's "Cottonball" From Aardman Animations
Daniel Cohen of Aardman Animations directed for BBDO Proximity, Dusseldorf , this 20-second spot which takes us on a journey with a small ball of cotton as it navigates through an extravagant world, which is made entirely of beautiful fabric. The cotton ball travels through a winter wonderland made...
Friday, Dec. 14, 2012
The Best Work You May Never See: Fairy Godmothers Are Real In Canada
This animation web video introduces us to a little girl named Emily who loves school, her friends, music, reading, playing in the outdoors, and swimming in the pool. Then one day she could not close an eye and had to go to the doctor. Diagnosed with a brain tumor, Emily winds up spending most days...
Friday, Dec. 7, 2012
The Best Work You May Never See: Canadian Tourism's "Keep Exploring/35 Million Directors"
User-generated video can be a dart board but DDB Canada hit the bull's-eye, culling down 65 hours of submitted footage to two minutes in which Canadians share their Canada. The 35 Millions Directors initiative received those 65 hours of footage from more than 8,000 individual video and photo...
Friday, Nov. 30, 2012
New Instructional Video: British Heart Foundation's "Mini Vinnie" From Grey London
At the beginning of the year, the British Heart Foundation's "No Kissing" made SHOOT 's "The Best Work You May Never See" gallery, featuring actor Vinnie Jones as a gangster character somewhat reminiscent of his past role as Big Chris in the movie Lock, Stock and Two Smoking Barrels . He then...
Friday, Nov. 30, 2012
The Best Work You May Never See: The Canadian Energy Pipeline Association's "Connecting"
Ozan Biron of The Embassy , Vancouver, B.C., directed this stop motion and paper craft-inspired computer animation spot that looks to engage and educate viewers about the value of oil and energy pipelines to Canada's infrastructure and economy. This piece takes us through the history of Canada and...
Friday, Nov. 23, 2012
The Best Work You May Never See: Barclaycard's "Toys"
Director Chris Palmer of Gorgeous Enterprises teamed with Passion Pictures , Framestore and BBH on a yearlong collaboration which yielded this visually ambitious spot (:90, :60 and :40 versions) promoting Barclaycard's contactless payment service. The piece begins with a confused dad, daunted by...