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Friday, Jan. 18, 2002
The Silent Treatment For Albert Brooks
Via bicoastal production house Villains, noted filmmaker Albert Brooks (e.g., The Muse, Mother, Lost in America) has made a silent entry into the ad arena with "The Fan," a U.S. cinema spot for Coca-Cola, out of Wieden+Kennedy, New York. The charmingly comedic black-and-white commercial pays homage...
Friday, Jan. 18, 2002
"Understand"
A teenage boy is talking into the camera, but we're hard pressed to understand what in the world he's saying. Clearly the youngster is pouring out his heart—tears flow as he sobs out his story. He seems so needy, yet because the audio has been intentionally garbled, we can only make out a few...
Friday, Jan. 11, 2002
"Banner"
At Advance Auto Parts, we believe in doing it yourself," grins the friendly, self-confident spokesman, looking directly into the camera. "So we made this commercial ourselves." We cut to a scene in which the spokesman stands in front of a company building. Gazing back toward its rooftop, where two...
Friday, Jan. 11, 2002
From Editor To Director, River To River
This :30 opens on what seems an innocuous slice of life: a long shot of a man and a woman seated on a bench in a public courtyard, outside a row of shops. Watching them chat, we hear their voices, but cannot make out exactly what they're saying. Urban street noises are the only other sounds in the...
Friday, Jan. 4, 2002
Non-Exposure In Light Of 9/11 Tragedy
Consider Sun Country Airlines' "Checking In" a remembrance of the kind of well-conceived, over-the-top humor that played well prior to Sept. 11. This :60 can never be viewed in the same light again. It's one of two spots in a campaign that was slated to debut Sept. 12 on the Internet—but didn't for...
Friday, Jan. 4, 2002
"Coffee Cup"
A shot of a steaming cup of coffee hardly seems all that engaging. But it proves poignant in light of the supers running alongside it in this :30 PSA for the American Red Cross of Central Texas. The first super simply reads, "Thousands of cups of coffee." It is followed separately by, "11 million...
Friday, Dec. 14, 2001
"Family Issues"
We open with a shot of hotdogs and hamburgers sizzling on a backyard barbecue. A spatula enters the picture and flips over one of the burgers. This typical suburban scene abruptly takes a curious twist when the camera reveals that the spatula is at the end of a five-foot-long piece of wood. It...
Friday, Dec. 14, 2001
Infomercial Brings Culture To Society
Becoming part of the country's intelligentsia—or at least joining the ranks of the intellectually snobbish—requires years of scholarly training and hanging out with society's cultured elite. But for those of us who don't have the time to realize that long-unfulfilled aspiration, there's the Newport...
Friday, Dec. 7, 2001
Couple Learns That Lace Isn't Always Sexy
Eating food can be sensual. And this young, amorous couple undeniably has sex on the menu. Lounging among large throw pillows, the man dangles a strand of spaghetti above the head of his attractive female companion. She puts her mouth around the strand and slowly sucks it up. Now lying prone on the...
Friday, Dec. 7, 2001
"Birthday Party"
This spot opens on the tail end of a spirited rendition of "Happy Birthday," sung by a group of kids seated around a table. When their chorus ends, that's the cue for the six-year-old birthday boy to blow out the candles on his cake. But out of the blue a sword descends from above, bisecting the...

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