Displaying 1191 - 1200 of 1226
Friday, May. 4, 2001
Driving Safety Tip: Don't Do As I Say
Set in a suburban family home, initially this spot presents an unremarkable slice-of-life approach. But the dialogue—delivered in a bustling, everyday tone—soon reveals that we're really witnessing the prelude to a slice of death. In this poignant piece for the Traffic Safety Bureau of the New...
Friday, Apr. 27, 2001
Kicking Back On The Couch With Copacino
Making millions of dollars a year to play a boys' game sounds like nirvana. What's not to like? But Major League Baseball isn't all a bed of roses—as "Counselor," a :30 conceived by Seattle ad agency Copacino, humorously attests. The spot opens on a counselor, who's addressing an unseen patient, or...
Friday, Apr. 27, 2001
"It"
Using television seems incongruous with promoting the value of literature. But the Amazon.com spec spot "It" bucks conventional wisdom and manages to make an eloquent case for the enduring power of a good book, especially when it is read by a very young person. "It" depicts a woman on a bus...
Friday, Apr. 20, 2001
Commercial Catch Of The Day: "Flying Fish"
Something is falling—and it's not the sky—in "Flying Fish," a :30 out of Vancouver, B.C., ad agency Rethink that promotes the A&P/Dominion grocery store chain. Directed by David Levin of bicoastal/international hungry man, the ad opens on a mailman walking away from the camera in a peaceful...
Friday, Apr. 20, 2001
"Bed"
An empty, unmade bed is the focal point of this regional :30 promoting Nike's ACG line of sports apparel. The wood-paneled room is almost spartan; recessed in the back wall room is an aquarium, its oxygen apparatus bubbling away. Heavy clothing lies rumpled on the unkempt bed. A male voiceover...
Friday, Apr. 13, 2001
"Sybase Open"
This :60 for software firm Sybase is set against a stark, white background. It opens with two men facing off across a tennis net. They are limbering up for a grueling match—the oddity being that each is desk bound, armed with a laptop computer instead of a racket. Once properly warmed up, the...
Friday, Apr. 13, 2001
"How Much Reality Can You Handle?"
The spot plays like a documentary, making it the fitting vehicle to help promote the upcoming DoubleTake Documentary Film Festival (DDFF). Titled "India," the :30 shows us a typical day on the Ganges River, a.k.a. "the holy river," where people bathe, wash clothes, dump garbage—and get their...
Friday, Apr. 6, 2001
"The Power Of Music"
In a way not originally intended, in the West Coast areas that have since been hit by rolling blackouts due to power shortages, this :30 for Portland, Ore., easy-listening radio station K103 hits home. It humorously demonstrates how things can turn ugly in a fleeting moment. The spot opens on an...
Friday, Apr. 6, 2001
Running "Afowl" Of The Law In Wisconsin
Everything about this spot—except the punchline—plays like a scenario in which we viewers are seemingly a step ahead of what's about to happen. A car full of boisterous teenage boys, their radio blasting out high-decibel music, speeds along a rural road. Clearly this noisy joyride is going to run...
Friday, Mar. 30, 2001
"Keep It Simple"
This :30 is set entirely in a company's tech-support room—home to a couple of computer troubleshooters. They've heard it all, and have a full grab bag of solutions with which to address seemingly any problem that arises. An employee calls in and we hear his plight on speaker phone: "Hey guys, I can...

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