Displaying 1211 - 1220 of 1226
Friday, Feb. 23, 2001
No "More" Fails To Deter The Industry
The dot-com burial ground provides fertile soil for "The Best Work You May Never See" gallery. This time, the demise of online health-and-beauty-products supplier More.com undermined plans to air three spots that marked the commercial directing debut of feature filmmaker John Waters, the self-...
Friday, Feb. 16, 2001
"Lockup"
This spot promoting STUDY24-7.com never aired on television as planned. Shortly after the :30 was produced, the client cut back its marketing budget. The only exposure thus far for the commercial has been via e-mail to some 50,000 STUDY24-7.com members. We open on a library where several students...
Friday, Feb. 16, 2001
Circus-Bound Troupe Formed From Scratch
In this spec spot conceptualized, written and helmed by John Lindauer, tweezers open a small wooden box, revealing a tiny cannon. Through a magnifying glass, we can see not only the miniature weapon, but also its "ammo"—a flea, which settles into the cannon's mouth before being shot from it. All of...
Friday, Feb. 9, 2001
"Company Man"
A company worker in the stereotypical worse-case scenario finds himself with a gold watch—and little else—after many years of dedicated service to his employer. But that bottom line looks pretty good compared to the payoff in "Company Man," a :60 for freeagent.com, out of Kirshenbaum Bond &...
Friday, Feb. 9, 2001
A "Lynch"-Pin For Finding "The Third Place"
For TBWA/London, the selection of the director was paramount for the spot introducing Sony Playstation2 (PS2). The concept was that the PS2 system will take players to "The Third Place," a somewhere destination not otherwise accessible. Trevor Beattie, creative director of TBWA/London, explained: "...
Friday, Feb. 2, 2001
A Super Bowl Special: Fly À La Mode
The prospect of making an insecticide commercial might seem tantamount to being sentenced to creative purgatory. But Richmond, Va.-based The Martin Agency has broken out of any such would-be ad incarceration with "Ice Cream," directed by Stacy Wall of bicoastal/international hungry man. The :30...
Friday, Feb. 2, 2001
"Give Notice"
Take this job and shove it." It's an order given only by those who are in one of two enviable positions: being so wealthy that they don't need to work; or the next best thing—having a new, better job already lined up. The latter holds true in this :30 for The San Diego Union-Tribune's special...
Friday, Jan. 26, 2001
A Front-Of-The-Bus View Of Civil Rights
This :60—with a :30 version—is shot from the POV of a person boarding a bus. As we—the camera—make our way to the top of the aisle, Martin Luther King Jr.'s "I have a dream" speech is heard faintly in voiceover. We see an empty seat at the front of the vehicle; we take it. Pointedly, the other...
Friday, Jan. 26, 2001
"Jingle-Holiday"
A man stripped down to his skivvies sits nervously on a table in the center of a doctor's examination room. He moves his head slightly to and fro, as if grooving to a beat. The doctor enters the picture, stethoscope and clipboard in hand. "What seems to be the problem?" he asks. "Well, I've got a...
Friday, Jan. 19, 2001
DDB Seattle Creates Necessary Static
This :60 opens on the exterior of a typical home in U.S. suburbia. Cut to the interior, where a man speaks with quiet seriousness into the camera. "We're at a crucial stage with energy usage," he says. "Prices are just too high. We need to cut consumption and we need alternatives." In the...

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