The Best Work You May Never See
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Friday, Feb. 1, 2013
The Best Work You May Never See: Chicken Licken Slyders' "Orphanage"
Terence Neale of Egg Films , Cape Town, South Africa, directed this :60 which takes us to a dark, forsaken orphanage that resembles a haunted house. There, children seem to be living a joyless existence, burdened with chores and fearful of the staff. But there's always hope as one little girl is...
Friday, Feb. 1, 2013
New Video: Google/Audi's "Maps World"
Eric Anderson of LOGAN directed this piece which entailed a collaboration between Google and Audi, two clients of agency Venables, Bell & Partners , San Francisco. The video highlights the fact that Google Maps now powers the maps in Audi's navigation systems. A film with a dash of product demo...
Friday, Jan. 25, 2013
New App: McDonald's TrackMyMacca
McDonald's, DDB Australia and ACNE Production have teamed on a new app, TrackMyMacca's. The world first for McDonald's takes Australians "behind the scenes" while they're in the restaurant, showing them where their food has come from. The TrackMyMacca's app partners innovative technology that...
Friday, Jan. 25, 2013
The Best Work You May Never See: "Hawks" Soar, Descend Into Bad Behavior
What opens both appearing and sounding very much like a National Geographic -esque nature film with hawks soaring majestically in formation over a breathtaking city turns into something quite different once the birds reach their destination. A narrator introduces us to these hawks who migrate from...
Friday, Jan. 18, 2013
The Best Work You May Never See: New York Lottery's "Thumb Wars"
The Perlorian Brothers of MJZ directed this spot which asks viewers to imagine what it would be like to multiply the feeling of "winning" a game of thumb war. The ad depicts several replays of an individual winning a thumb war game, showcasing what the "winning feeling" would be like multiplied by...
Friday, Jan. 18, 2013
New Contest Promo: Lynx's "Fireman"
Tim Godsall of Biscuit Filmworks directed this spot for BBH London promoting the U.K. leg of a global competition in which contestants can vie for a chance to go for a ride on the private Space Expedition Corp. Lynx spacecraft. The spot opens with firemen responding to the scene where flames are...
Friday, Jan. 11, 2013
New Web Video: Medifast "Conversations" Trailer
Director Jorn Haagen of Assembly Films , NY, and agency Solve , Minneapolis, teamed on this trailer for a Medifast campaign featuring three people having conversations with themselves at two different points in their weight loss journey. Rather than just focus on the physical aspects of weight loss...
Friday, Jan. 11, 2013
The Best Work You May Never See: Sealy's "Good Neighbors" Directed By Arni & Kinski
Arni & Kinski of aWHITELABELproduct directed this spot which suggests much without showing anything--only the reactions of neighbors to noises emanating from the abode of an unseen owner of a Sealy Posturpedic. One such neighbor is a woman who looks and listens wistfully at presumably the hot...
Friday, Jan. 4, 2013
New Video: NHL Boycott's "Just Drop It"
As the NHL lockout continues and the season is seriously delayed, fans will boycott the sport once a settlement is reached--at least that's what a core group of fans espouses for the good of the game. This video is designed to spark a movement that if the puck doesn't drop on ice, fans will drop...
Friday, Jan. 4, 2013
The Best Work You May Never See: Red Cross' "Storytellers" Trailer
Superstorm Sandy helped highlight how the American Red Cross provides disaster relief to people in need. But the Red Cross and its army of volunteers are actually, quietly, active every day, doing much much more than just disaster relief: from saving lives through blood donations, to teaching CPR...