Saturday, July 20, 2019

The Best Work You May Never See

Displaying 61 - 70 of 1226
Friday, Jun. 28, 2013
The Best Work You May Never See: Canadian Breast Cancer Foundation's "Sean"
The directorial team Philistine (currently Tim Godsall and Steven Diller) of OPC Family Style directed this PSA in which a boy talks as if he were a grown man. The lad tells us about his wife, how they met in college. For him, it was live at first sight. For her, he says, probably love at second...
Friday, Jun. 21, 2013
The Best Work You May Never See: World Vision Canada's "No Child Should Ever Be For Sale"
Ben Gregor of OPC Family Style, Toronto, and Knucklehead in the U.K. directed this sobering takeoff of a Home Shopping Network-like segment where the "product" being hawked is a nine-year-old child who can be bought for a mere $65. The return on this modest investment: he can work 18 hours a day...
Friday, Jun. 21, 2013
New Short: Moms Demand Action's "The Other Easter Egg Hunt" From Grey Canada
Hubert Davis of Untitled Films, Toronto , directed this short documentary centered on a mom who after the Newtown, CT shootings--which claimed the lives of 20 elementary school children--joined Moms Demand Action , an organization for common sense gun control legislation. She becomes involved in a...
Friday, Jun. 14, 2013
The Best Work You May Never See: Discovering "Every Runner Has A Reason"
DICK's Sporting Goods has teamed with Greenpoint Pictures , Brooklyn, and ad agency Anomaly , New York, to create an online content series featuring 13 vignettes focused on inspirational people, exploring what they "Run For." Four directors from the Greenpoint roster took on the films, with SHOOT...
Friday, Jun. 14, 2013
The Best Work You May Never See: Ford Ecosport's "Reading Your Mind"
Carlao Busato of Hungry Man directed this spot in which a female researcher can read the mind of a man in a driving simulation machine as he enjoys the ride in a 2014 Ford Ecosport. She's enthused over what he's thinking as he puts the Ecosport to the test--that is, until his thoughts turn to her...
Friday, Jun. 7, 2013
The Best Work You May Never See: Todos Los Dias Es El Dia's "Playground"
Rodrigo Garcia Saiz (handled by Boxer Films, L.A.) directed via Central Films, Mexico, this :60 for Todos Los Dias Es El Dia (Everyday is the Day to Not Discriminate), a youth discrimination awareness non-profit organization in Mexico. Conceived by Ogilvy & Mather Mexico, the PSA opens in a...
Friday, Jun. 7, 2013
New Initiative: Tribo Skate Magazine's "Brave Peruke" From DDB Brasil
In order to get street skaters to wear helmets, DDB Brasil created an initiative designed to appeal to their sense of style. Current research finds that only about 1 in 10 lovers of the sport on average use safety equipment. That's because, for them, there's nothing better than feeling the...
Friday, May. 31, 2013
The Best Work You May Never See: Red Cross New Zealand's "Parcel" From Y&R NZ
The directorial duo Holbrooks of NY-based production house Blacklist teamed with Y&R New Zealand and NZ production house Flying Fish for this :30 PSA for Red Cross New Zealand. In the spot, the camera follows a Red Cross aid package as it transitions through different situations of crisis and...
Friday, May. 31, 2013
The Best Work You May Never See: AT&T's "Texting While Driving" Directed By Werner Herzog
Noted documentarian Werner Herzog made his commercialmaking debut with this poignant AT&T-sponsored PSA which introduces us to Xzavier, a boy whose life was changed forever as a result of an accident that was caused by texting while driving--he was walking in a pedestrian crosswalk when struck...
Friday, May. 24, 2013
The Best Work You May Never See: Deep RiverRock's "Cafe"
Lena Beug--who's repped in the U.S. and U.K. by Moxie Pictures --directed this campaign produced by Red Rage Films , Dublin, for the Irish market out of agency McCann , Dublin. In "Caf�," we open on a couple trying to order at a caf�. The man orders to the waitress, "Dnos." She's confused. A...

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