Top Spot of the Week
Displaying 831 - 840 of 853
Friday, Feb. 18, 2000
Samuel Bayer Heads To Broadway For Mountain Dew
What did extreme sports and a Busby Berkeley song-and-dance number have in common? Nothing—until BBDO New York and director Samuel Bayer of bicoastal Mars Media gracefully brought them together in a :60 for Mountain Dew called "Showstopper." The spot opens on a classic Busby Berkeley-esque overhead...
Friday, Feb. 11, 2000
Excitement Is In The Airbag For Couple
Steamy automobile encounters typically involve teenagers, occur in the backseat, and work best when both people are inside the vehicle. "Airbag" offers several dramatic departures from that scenario, yet still yields a climactic result for the participants. In this :30, the couple is middle-aged...
Friday, Feb. 11, 2000
"Mr. Convenient"
A nerdish, bespectacled spokesperson for fast food chain Burgerville is introduced—with a touch of '60s sitcom kitsch—in "Mr. Convenient," a :30 out of Portland, Ore.-based agency Big Ads. We find "Mr. Convenient" in his car, ordering a drive-through breakfast at Burgerville. "A bacon and egg bagel...
Friday, Feb. 11, 2000
Mullen Gives Children Hard Labor With Monster.com
Taking a kid to work is a noble undertaking; it might inspire a youngster to think about his or her own future career possibilities. But as a new Monster.com spot demonstrates, doing so could be hazardous to your own job, or at least to your stress level. The :30, "Shadow Day," promoted job search...
Friday, Feb. 4, 2000
Fore! Whom The Church Bell Tolls
Demonstrating the accuracy of a golf club is the stuff of which ho-hum product demos are made. But that unappetizing creative scenario proves tasty in the hands of Phoenix-based agency E.B. Lane & Associates for client Royal Precision, a golf shaft manufacturer. In a :30 entitled "Monk,"...
Friday, Feb. 4, 2000
"Love Child"
Convergence takes on carnal overtones in this humorous cinema :60 promoting Digital Entertainment Network, an Internet outlet that hopes to carve its identity as the embodiment of Silicon Valley meets Hollywood. Conceived by TBWA/Chiat/Day, Los Angeles, the 2-D animation spot opens on a young,...
Friday, Feb. 4, 2000
Buckley Plays Monkey In The Middle For E*Trade
The problem with Super Bowl advertising is that everyone tries too hard. Expectations run high, clients spend a load, and often the outcome is disappointing. This year, Goodby, Silverstein & Partners (GS&P), San Francisco, answered the ad hype by intentionally giving the impression that it...
Friday, Jan. 28, 2000
W&K Crafts TV Spot That Ends On The Web For Nike
You wanna race?" asks Olympic sprinter Marion Jones in the first few seconds of Nike's "Racing Marion." The :60 is the first in a series of spots created by Wieden & Kennedy, Portland, Ore., for Nike's Air Cross Trainer II that begins a story on television and finishes it on the Web. "Racing...
Friday, Jan. 28, 2000
What-If Scenario Offers Upbeat Future
At times, Arnold Communications, Boston, has shocked us with its documentary-style campaigns—such as that which chronicled the life and fears of emphysema sufferer Pam Laffin, who is currently awaiting a lung transplant. Now, in the new year, Arnold has deployed a different conceptual strategy to...
Friday, Jan. 28, 2000
"Beyond Anger"
In a 180-degree departure from the frenetic, outlandish, attention-grabbing spots designed to call attention to a Web site, this :30 provides a thoughtful, philosophical rationale for clicking onto www.decadeoftheheart.com . Promoting the Fund For Global Awakening (FFGA), the PSA opens on the moon...