Displaying 221 - 230 of 316
Friday, Mar. 14, 2008
Chat Room: Marcello Serpa
On May 15 during a formal dinner event in Miami Beach, Marcello Serpa, partner and general creative director of AlmapBBDO , Sao Paulo, Brazil, is scheduled to receive Clio's Lifetime Achievement Award. It's a curious honor given that Serpa is only 45. But at the same time, it underscores his...
Wednesday, Mar. 12, 2008
iChat: Crackle's GM Jonathan Shambroom Discusses Ad Opportunities
Crackle, the Sony Pictures Entertainment site that derived from Grouper last July announced that Jonathan Shambroom, originally VP of products and marketing, has become the general manager who will lead development of the site. iSPOT caught up with him last week to find out how the site, which...
Wednesday, Mar. 5, 2008
iChat: Jack Hallahan, MobiTV's VP, advertising and brand partnerships, Discusses Mobile Video Advertising
Last week, MobiTV, a provider of mobile television content, released data about its audience and the impact of its advertising. It said its audience consists of over three million subscribers and 60 million handsets and that its ads generate a response over 300 percent above direct response...
Friday, Feb. 29, 2008
Chat Room: Elizabeth O'Toole, Goodby, Silverstein & Partners
In April, Goodby, Silverstein & Partners , San Francisco, will enter its 25th year in business. But we're not commemorating that in this installment of Chat Room. Instead our focus is on Elizabeth O'Toole, who's been on hand for all but five of those Goodby years. O'Toole recently celebrated 20...
Wednesday, Feb. 27, 2008
iChat: Exopolis' Founder/Partner Daniel Arcana Discusses Machinima Animation
To produce animated content for Microsoft Visual Studio's "Defy All Challenges" campaign, Exopolis, a Los Angeles production studio, used machinima, a new game-based filmmaking technique that is taking animation, and potentially broadband video advertising, in a new direction. The campaign, which...
Wednesday, Feb. 20, 2008
iChat: Tabreez Verjee, GoFish Corp. President, Discusses Video Ad Opportunities With New Youth Network
Yesterday, GoFish Corporation announced the launch of a vertical entertainment and media distribution network that will help marketers reach 17.4 million 6-17 year old online users in the U.S. The kids, teens and tweens market is ripe for advertisers and the GoFish network includes a limited number...
Friday, Feb. 15, 2008
Chat Room: John Dukakis
For the past seven years, John Dukakis served as an executive VP at Los Angeles-based Overbrook, a multimedia production company and personal management firm owned and operated by Will Smith and his partner, James Lassiter. Prior to that, Dukakis was a principal in Southpaw Entertainment, a...
Wednesday, Feb. 13, 2008
iChat: Keith Cutler, TitanTV's Senior VP of Sales & Business Development, Discusses Video Solution For Local Broadcasters
TitanTV is a former software solutions company for the broadcast industry that has become a media company, offering a variety of content on a Web player that can be used by broadcasters to augment their own content. Broadcasters will sell advertising for the content and split the revenue with Titan...
Wednesday, Feb. 6, 2008
iChat: Liza Hausman, Gigya's VP of marketing, Discusses Widget Advertising
The popularity of widgets as an advertising medium is growing with the help of companies like Gigya, which started as a distribution network and launched an ad network, so companies that distribute widgets can also use them to advertise to the people who view widgets and install them on their...
Wednesday, Jan. 30, 2008
iChat: Jeff Freedman, Millions of Us Director, Business Development, Discusses Virtual World Video Advertising
Millions of Us, a Sausalito, Calif. agency that specializes in virtual worlds, was launched in May, 2006 and is having success now with campaigns that are taking advertising in a new direction. Advertisers first played banner ads in virtual worlds, but they weren't popular. Today advertisers are...

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