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Chat Room Interviews
Displaying 241 - 250 of 315
Wednesday, Nov. 14, 2007
iChat: Mark Smith, AnchorFree's Executive Vice President of Strategy and Products
Out-of-home advertising has traditionally been billboards and transit displays but today there are hotspots in thousands of locations from hotels to airports, where consumers with laptops and wireless devices can receive out-of-home advertising messages. The first examples were flashing images and...
Thursday, Nov. 8, 2007
Chat Room: Bill Meadows
Bill Meadows was unhappy being a lawyer. "You're involved in communicating and managing relationships as an attorney but usually the litigation centers around the worst problems in people's lives. You're in a quagmire of negative human emotions." So to compensate for his day job as an attorney,...
Wednesday, Nov. 7, 2007
iChat: Jam Media's co-founder and executive producer Jason Wulfsohn
Jam Media, a Los Angeles production company, has expanded its presence in its new campaign for Vizio, taking on creative responsibilities that extend beyond broadcast to a microsite that will play a video documentary series starring LaDainian Tomlinson (LT), the San Diego Chargers running back,...
Wednesday, Oct. 31, 2007
iChat: Nokia Ad Business VP of Mobile Advertising Mike Baker & Mediaedge Senior Media Planner John Ohara
The mobile campaign for the Land Rover LR3 utilizes video, which plays from the Mobile WAPsite that can be accessed at http://landrover.enpocket.com/lr3 from a mobile browser. The campaign is representative of the new breed of mobile advertising that employs video to engage the target audience...
Thursday, Oct. 25, 2007
Chat Room: Chuck Sloan
Being by someone else's phone at the right time was the improbable entree into spot production for Chuck Sloan. He was visiting a friend, prop master Anthony Mazzola, at production house Cascade in Los Angeles. A phone call came in from commercial house Wakeford/Orloff, asking Mazzola if he'd be...
Wednesday, Oct. 24, 2007
iChat: AditAll's Rodger Wells Jr., VP Marketing and Business Development
AditAll isn't the first company to offer customizable low-cost video ads, but it may be the first to offer them exclusively for the Internet with a website where advertisers can go to actually create the ads. AditAll launched yesterday and Rodger Wells Jr., its VP of marketing and business...
Wednesday, Oct. 17, 2007
iChat: Rick Harrison, CEO GET Interactive
GET Interactive is in the process of introducing a new form of online advertising that plays ads associated with the brands that appear in video content as it's being viewed. If you're watching a movie trailer and the character is wearing a pair of Lee jeans, you can click a pointer in a second...
Thursday, Oct. 11, 2007
Chat Room: Peter McHugh
On Oct. 1, Peter McHugh came aboard Leo Burnett as executive VP with responsibility for GMC. McHugh and the GMC creative team will be based in Los Angeles as Burnett looks to get a new Southern California shop up and running in the next month or two. The new West Coast service office will be...
Wednesday, Oct. 10, 2007
iChat: Joel Burslem, owner, The Future of Real Estate Marketing blog
Joel Burslem, who writes the Future of Real Estate Marketing blog, is an expert in the way real estate agents are using video advertising. Real estate is a great example of an industry that is increasing its use of video, with realtors offering video home tours on their own blogs and sites, and...
Wednesday, Oct. 3, 2007
iChat: Podaddies founder/CEO Nate Pagel
Podaddies is a new online video ad network that focuses on placing ads with iTunes podcasts, blogs and P2P (peer-to-peer) networks. "Online video, including user-generated video and downloadable video like podcasts, is growing more quickly than anything else online," according to Nate Pagel,...