Displaying 261 - 270 of 329
Wednesday, Oct. 17, 2007
iChat: Rick Harrison, CEO GET Interactive
GET Interactive is in the process of introducing a new form of online advertising that plays ads associated with the brands that appear in video content as it's being viewed. If you're watching a movie trailer and the character is wearing a pair of Lee jeans, you can click a pointer in a second...
Thursday, Oct. 11, 2007
Chat Room: Peter McHugh
On Oct. 1, Peter McHugh came aboard Leo Burnett as executive VP with responsibility for GMC. McHugh and the GMC creative team will be based in Los Angeles as Burnett looks to get a new Southern California shop up and running in the next month or two. The new West Coast service office will be...
Wednesday, Oct. 10, 2007
iChat: Joel Burslem, owner, The Future of Real Estate Marketing blog
Joel Burslem, who writes the Future of Real Estate Marketing blog, is an expert in the way real estate agents are using video advertising. Real estate is a great example of an industry that is increasing its use of video, with realtors offering video home tours on their own blogs and sites, and...
Wednesday, Oct. 3, 2007
iChat: Podaddies founder/CEO Nate Pagel
Podaddies is a new online video ad network that focuses on placing ads with iTunes podcasts, blogs and P2P (peer-to-peer) networks. "Online video, including user-generated video and downloadable video like podcasts, is growing more quickly than anything else online," according to Nate Pagel,...
Thursday, Sep. 27, 2007
Chat Room: Ronny Northrop
Ronny Northrop was worried that he might end up hating real-world advertising after majoring and earning his undergrad degree in that discipline at the University of Florida. So after working at a little inhouse agency where he turned out what he described as "crappy catalogs," Northrop put off...
Wednesday, Sep. 26, 2007
iChat: Nexage's CEO Dev Gandhi and ipsh! president Bryon Morrison
Mobile video advertising is growing with the introduction of new formats and platforms from industry tech companies, including Nexage/Fremont, CA, which just introduced click to play video. Dev Gandhi, Nexage's CEO, discusses the introduction of click to play video. This week's iChat also includes...
Wednesday, Sep. 26, 2007
iChat: Tremor Media's CEO Jason Glickman
The role of ad networks in the broadband video advertising universe can't be overstated. They're the place to go to buy advertising on the majority of sites. Jason Glickman, CEO of Tremor Media , one of the largest ad networks that specializes in video advertising, explains how advertisers can...
Wednesday, Sep. 12, 2007
iChat: Ben Weinberger, Co-founder & CEO, Digitalsmiths
Contextual ad targeting, which started with Google's AdSense for text-based advertising, is now being developed for video ads, with technology available that analyzes various components of video content to enable the placement of relevant ads. Ben Weinberger co-founded Digitalsmiths/Durham, NC in...
Wednesday, Sep. 5, 2007
iChat: Dan Shey, ABI Research principal analyst
A recent report from ABI Research says that the market for mobile video telephony services, including video mail, video calling and video sharing, will grow from $1 billion in 2007 to $17 billion in 2012, a Compound Annual Growth Rate of 74 percent. Where will video advertising fit into the picture...
Wednesday, Aug. 29, 2007
iChat: adap.tv's VP Sean Behr
The big news this week may be YouTube's introduction of the overlay video ad format, but it's not the first company to offer it. Adap.tv ( www.adap.tv ) introduced its own version earlier this year and is working with a few major publishers on it. While YouTube's overlays play underlying video ads...

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