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Chat Room Interviews
Displaying 261 - 270 of 338
Wednesday, Dec. 5, 2007
iChat: Rhythm NewMedia CEO Ujjal Kohli
Rhythm NewMedia, a mobile ad network, is leading the charge with mobile video, having executed successful campaigns for Unilever's Lynx and Mazda earlier this year. The campaigns have run in Europe with the cooperation of European carriers, and now an agreement has been reached with an American...
Wednesday, Nov. 28, 2007
iChat: Broadband Enterprises President Danny Fishman
In the wake of the writers' strike, a lot has been written about the possibility of an increased Internet video ad spend by traditional TV spenders, but Danny Fishman, president of Broadband Enterprises , a video ad and syndication network and content producer, says it's already occurring. By week...
Wednesday, Nov. 21, 2007
iChat: Cyriac Roeding, Executive VP, CBS Mobile
CBS has become a leader in the mobile space, offering a variety of program content and partnering with MediaFLO to deliver it on a 24/7 basis. The network is also making inroads with mobile advertising, inserting ads in the MediaFLO content and establishing the first carrier deal with Sprint to...
Wednesday, Nov. 14, 2007
iChat: Mark Smith, AnchorFree's Executive Vice President of Strategy and Products
Out-of-home advertising has traditionally been billboards and transit displays but today there are hotspots in thousands of locations from hotels to airports, where consumers with laptops and wireless devices can receive out-of-home advertising messages. The first examples were flashing images and...
Thursday, Nov. 8, 2007
Chat Room: Bill Meadows
Bill Meadows was unhappy being a lawyer. "You're involved in communicating and managing relationships as an attorney but usually the litigation centers around the worst problems in people's lives. You're in a quagmire of negative human emotions." So to compensate for his day job as an attorney,...
Wednesday, Nov. 7, 2007
iChat: Jam Media's co-founder and executive producer Jason Wulfsohn
Jam Media, a Los Angeles production company, has expanded its presence in its new campaign for Vizio, taking on creative responsibilities that extend beyond broadcast to a microsite that will play a video documentary series starring LaDainian Tomlinson (LT), the San Diego Chargers running back,...
Wednesday, Oct. 31, 2007
iChat: Nokia Ad Business VP of Mobile Advertising Mike Baker & Mediaedge Senior Media Planner John Ohara
The mobile campaign for the Land Rover LR3 utilizes video, which plays from the Mobile WAPsite that can be accessed at http://landrover.enpocket.com/lr3 from a mobile browser. The campaign is representative of the new breed of mobile advertising that employs video to engage the target audience...
Thursday, Oct. 25, 2007
Chat Room: Chuck Sloan
Being by someone else's phone at the right time was the improbable entree into spot production for Chuck Sloan. He was visiting a friend, prop master Anthony Mazzola, at production house Cascade in Los Angeles. A phone call came in from commercial house Wakeford/Orloff, asking Mazzola if he'd be...
Wednesday, Oct. 24, 2007
iChat: AditAll's Rodger Wells Jr., VP Marketing and Business Development
AditAll isn't the first company to offer customizable low-cost video ads, but it may be the first to offer them exclusively for the Internet with a website where advertisers can go to actually create the ads. AditAll launched yesterday and Rodger Wells Jr., its VP of marketing and business...
Wednesday, Oct. 17, 2007
iChat: Rick Harrison, CEO GET Interactive
GET Interactive is in the process of introducing a new form of online advertising that plays ads associated with the brands that appear in video content as it's being viewed. If you're watching a movie trailer and the character is wearing a pair of Lee jeans, you can click a pointer in a second...