Displaying 281 - 290 of 315
Wednesday, Apr. 18, 2007
iChat: XLNTads CEO Neil Perry
As consumer-created advertising continues to evolve, a new company has formed that may take the medium to a new level by providing a place for brands and consumers to interact to create new video ads that may appear on TV. XLNTads was formed in December and is currently in the process of signing up...
Thursday, Apr. 12, 2007
Chat Room: Tom Eslinger
Tom Eslinger, Saatchi & Saatchi's worldwide interactive creative director, spearheads the agency's global interactive capability, splitting his time largely between New Zealand and Southern California with both a worldwide focus across network clients for interactive creative, strategy and...
Wednesday, Apr. 11, 2007
iChat: David Tochterman, Executive Vice President, Executive Producer, ChannelBlast
The recent announcement that NBC Universal and News Corp. will team up to launch a website that will feature full length TV content from a variety of networks heightens the convergence of TV and the web and opens up new opportunities for advertisers who are going beyond traditional TV spots to...
Wednesday, Apr. 4, 2007
iChat: PJ Pereira, Executive Creative Director, AKQA; Mark Decena, Director, Kontent Films
Advertising agencies shoot :30s and :60s and long form videos are often :90s, yet Unflinching Triumph: The Philip Rockhammer Story from AKQA/San Francisco is a 75:00--it's a feature length movie ! AKQA's "client" in the film was the National Association of Staredown Professionals (NASP), the...
Wednesday, Mar. 28, 2007
iChat of the Week: David Herbruck, co-founder, director Loyalkaspar
How do production companies renowned for their TV work do broadband video advertising? How does the work they do differ from TV, how do the production requirements differ and how can they maintain their creative voice in the new medium? To answer these questions, iSPOT spoke with David Herbruck, co...
Thursday, Mar. 22, 2007
Chat Room: Peter Nicholson
"2007 will be about reasserting our leadership position. Peter will build on our already solid foundation to get us there," said Deutsch New York president Val DiFebo in reference to the recent naming of Peter Nicholson to serve as partner/chief creative officer at the agency. Indeed Nicholson is...
Wednesday, Mar. 21, 2007
iChat: Richard Toranzo, IBM Global Program Manager, Branded Entertainment
This week's iSPOT of the Week is a video from the current IBM series that documents how clients use IBM technology. This week's iChat features a conversation with Richard Toranzo, IBM's Global Program Manager, Branded Entertainment, who explains the significance of the campaign. We're excited to...
Wednesday, Mar. 14, 2007
iChat: Mark McCrery, CEO, co-founder Podtrac
With the growing audience and number of podcasts, the opportunity to advertise in both audio and video podcasts is increasing. But at this point the advertising is limited because advertisers don't understand the medium and how to find specific podcasts to buy. iSPOT spoke with Mark McCrery, CEO...
Friday, Mar. 9, 2007
Chat Room: Jerry Pierce
Jerry Pierce most recently held the position of senior VP of technology at Universal Pictures . He joined Universal in 1995, and formed the Motion Picture Technology Office for Universal in '00. His projects included digital cinema, next generation DVD, electronic sell through, home servers/...
Wednesday, Mar. 7, 2007
iChat: Alan Schulman, Chief Creative Officer, Brand New World
Brand New World , winner of the 2006 Best Video Campaign OMMA Award for the long form videos it created for Splenda, is a leading developer of broadband video ads. Much of the agency's success can be attributed to Alan Schulman, the chief creative officer, who co-founded the agency with Alan...

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