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Chat Room Interviews
Displaying 311 - 320 of 338
Wednesday, Mar. 14, 2007
iChat: Mark McCrery, CEO, co-founder Podtrac
With the growing audience and number of podcasts, the opportunity to advertise in both audio and video podcasts is increasing. But at this point the advertising is limited because advertisers don't understand the medium and how to find specific podcasts to buy. iSPOT spoke with Mark McCrery, CEO...
Friday, Mar. 9, 2007
Chat Room: Jerry Pierce
Jerry Pierce most recently held the position of senior VP of technology at Universal Pictures . He joined Universal in 1995, and formed the Motion Picture Technology Office for Universal in '00. His projects included digital cinema, next generation DVD, electronic sell through, home servers/...
Wednesday, Mar. 7, 2007
iChat: Alan Schulman, Chief Creative Officer, Brand New World
Brand New World , winner of the 2006 Best Video Campaign OMMA Award for the long form videos it created for Splenda, is a leading developer of broadband video ads. Much of the agency's success can be attributed to Alan Schulman, the chief creative officer, who co-founded the agency with Alan...
Wednesday, Feb. 28, 2007
iChat: Visible World's VP Broadband & Wireless Andy Sheldon
Visible World , the company that is renowned for creating the technology that enables TV advertisers to deliver customized spots to various audiences, launched a broadband application late last year. Advertisers can now deliver customized video ads to consumers, which enhances the targeting...
Friday, Feb. 23, 2007
Chat Room: Tom Ohanian
Tom Ohanian has had a fascinating 26-year career in the industry as a filmmaker, editor, designer and inventor. Most notably he was the co-inventor of the Avid Media Composer, the technology that less than two decades ago revolutionized editing by leading the transition from film-based linear...
Wednesday, Feb. 21, 2007
iChat: Akamai's Sr Product Marketing Manager Suzanne Johnson
Wikipedia says Akamai Technologies is a company "that provides a distributed computing platform for global Internet content caching and application delivery." The reason we went to Wikipedia for a definition is because Akamai is a company that does so many things with the Internet that it's...
Wednesday, Feb. 14, 2007
iChat: McCann Worldgroup's SVP Creative Director Jeff Musser and Gunshop's Creative Director Stacy Nimmo
The "Wow" campaign for Microsoft's new operating system, Vista, features banner ads that might generate a "Wow" because they are broadband video ads instead of traditional static banners. They were included in the campaign to generate excitement and deepen the experience for viewers, according to...
Friday, Feb. 9, 2007
Chat Room: Steven Poster, ASC
Last summer, the national executive board of the International Cinematographers Guild (ICG), IATSE Local 600, elected commercial, television and feature DP Steven Poster, ASC as its new president. He was elected to fill the remaining term of Gary Dunham's presidency, following Dunham's removal from...
Wednesday, Feb. 7, 2007
iChat: Raj Amin, Co-Founder, Chief Executive Officer HealthiNation
HealthiNation , a video-on-demand platform founded in 2005, offers a variety of health content for consumers and an advertising opportunity that is especially relevant at a time when pharmaceutical television advertising is being ridiculed from all corners. Pharmaceutical companies, food and...
Wednesday, Jan. 31, 2007
iChat: Kirk Berridge, Founder, VP/General Manager Sports Ad Marketplace
Although the Super Bowl has risen to the top of the TV ad marketplace, the NFL hasn't exactly cornered the market on broadband video ads. A conversation with Kirk Berridge, the founder and VP/general manager of Sports Ad Marketplace , a San Francisco-based firm that sells online advertising for...