Displaying 231 - 240 of 324
Wednesday, Mar. 5, 2008
iChat: Jack Hallahan, MobiTV's VP, advertising and brand partnerships, Discusses Mobile Video Advertising
Last week, MobiTV, a provider of mobile television content, released data about its audience and the impact of its advertising. It said its audience consists of over three million subscribers and 60 million handsets and that its ads generate a response over 300 percent above direct response...
Friday, Feb. 29, 2008
Chat Room: Elizabeth O'Toole, Goodby, Silverstein & Partners
In April, Goodby, Silverstein & Partners , San Francisco, will enter its 25th year in business. But we're not commemorating that in this installment of Chat Room. Instead our focus is on Elizabeth O'Toole, who's been on hand for all but five of those Goodby years. O'Toole recently celebrated 20...
Wednesday, Feb. 27, 2008
iChat: Exopolis' Founder/Partner Daniel Arcana Discusses Machinima Animation
To produce animated content for Microsoft Visual Studio's "Defy All Challenges" campaign, Exopolis, a Los Angeles production studio, used machinima, a new game-based filmmaking technique that is taking animation, and potentially broadband video advertising, in a new direction. The campaign, which...
Wednesday, Feb. 20, 2008
iChat: Tabreez Verjee, GoFish Corp. President, Discusses Video Ad Opportunities With New Youth Network
Yesterday, GoFish Corporation announced the launch of a vertical entertainment and media distribution network that will help marketers reach 17.4 million 6-17 year old online users in the U.S. The kids, teens and tweens market is ripe for advertisers and the GoFish network includes a limited number...
Friday, Feb. 15, 2008
Chat Room: John Dukakis
For the past seven years, John Dukakis served as an executive VP at Los Angeles-based Overbrook, a multimedia production company and personal management firm owned and operated by Will Smith and his partner, James Lassiter. Prior to that, Dukakis was a principal in Southpaw Entertainment, a...
Wednesday, Feb. 13, 2008
iChat: Keith Cutler, TitanTV's Senior VP of Sales & Business Development, Discusses Video Solution For Local Broadcasters
TitanTV is a former software solutions company for the broadcast industry that has become a media company, offering a variety of content on a Web player that can be used by broadcasters to augment their own content. Broadcasters will sell advertising for the content and split the revenue with Titan...
Wednesday, Feb. 6, 2008
iChat: Liza Hausman, Gigya's VP of marketing, Discusses Widget Advertising
The popularity of widgets as an advertising medium is growing with the help of companies like Gigya, which started as a distribution network and launched an ad network, so companies that distribute widgets can also use them to advertise to the people who view widgets and install them on their...
Wednesday, Jan. 30, 2008
iChat: Jeff Freedman, Millions of Us Director, Business Development, Discusses Virtual World Video Advertising
Millions of Us, a Sausalito, Calif. agency that specializes in virtual worlds, was launched in May, 2006 and is having success now with campaigns that are taking advertising in a new direction. Advertisers first played banner ads in virtual worlds, but they weren't popular. Today advertisers are...
Wednesday, Jan. 23, 2008
iChat: Impact Engine's CEO Neil Greer, Discusses New Platform For Creating, Managing And Placing Online Video Ads
Impact Engine, an advertising technology company, has announced the private beta release of a platform for the creation, management and placement of rich media ads, including video. The service allows advertisers to create their own ads and place them on a variety of sites, including Google and...
Wednesday, Jan. 16, 2008
iChat: Hudson Street Media's Co-founder Robert Millis Speaks About Political Video Ads
After the Iowa caucus and the New Hampshire primary, interest in the presidential election intensified, with all eyes looking forward to the next primaries. As the campaign progresses, political advertising will pick up and we wonder what role broadband video advertising will play. This election...

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