Displaying 241 - 250 of 323
Wednesday, Jan. 9, 2008
iChat: Digital Fusion's Senior VP and General Manager Jason Witt
In December, MTV Networks, a division of Viacom, announced the formation of Digital Fusion, a specialized unit focused on developing customized ad content. The unit can create marketing programs for the company's vast network of 300 sites in the entertainment field. Its first project was developing...
Wednesday, Dec. 19, 2007
iChat: Dave Networks CEO Rex Wong Discusses Next.TV, The Latest Internet TV Iteration
In late October, DAVE Networks, a company that has provided the technology for Internet social community video platforms ( iSPOT, April 11 ), launched Next.TV , a 50-channel Internet video-on-demand service in an exclusive distribution deal with Hewlett-Packard. The first viewers of Next.TV will be...
Thursday, Dec. 13, 2007
Chat Room: Director Marcos Zavitsanos makes his spotmaking mark in China
China has captured the imagination of assorted advertisers and marketers, fueled further by the 2008 Summer Olympics being in Beijing. Word is that NBC is charging around $800,000 for a primetime 30-second ad time slot airing during the Beijing Games. And China Central Television is also making...
Wednesday, Dec. 12, 2007
iChat: World Now's Chief Revenue Officer Adam Gordon Discusses Online Video Ad Campaigns For Local TV Stations
World Now, which sells interactive advertising for the ABC Group of 10 local TV stations in New York, Los Angeles and other major markets, recently announced it has assisted the stations in relaunching their sites, which will begin to broadcast more video content. Adam Gordon, World Now's chief...
Thursday, Dec. 6, 2007
Chat Room: Uwe Gutschow
Uwe Gutschow has made his first professional foray stateside, recently joining Saatchi & Saatchi LA as director, interactive strategy, after an accomplished tenure at Saatchi & Saatchi Cape Town, which included his founding that shop's interactive group AtPlay and serving in a lead...
Wednesday, Dec. 5, 2007
iChat: Rhythm NewMedia CEO Ujjal Kohli
Rhythm NewMedia, a mobile ad network, is leading the charge with mobile video, having executed successful campaigns for Unilever's Lynx and Mazda earlier this year. The campaigns have run in Europe with the cooperation of European carriers, and now an agreement has been reached with an American...
Wednesday, Nov. 28, 2007
iChat: Broadband Enterprises President Danny Fishman
In the wake of the writers' strike, a lot has been written about the possibility of an increased Internet video ad spend by traditional TV spenders, but Danny Fishman, president of Broadband Enterprises , a video ad and syndication network and content producer, says it's already occurring. By week...
Wednesday, Nov. 21, 2007
iChat: Cyriac Roeding, Executive VP, CBS Mobile
CBS has become a leader in the mobile space, offering a variety of program content and partnering with MediaFLO to deliver it on a 24/7 basis. The network is also making inroads with mobile advertising, inserting ads in the MediaFLO content and establishing the first carrier deal with Sprint to...
Wednesday, Nov. 14, 2007
iChat: Mark Smith, AnchorFree's Executive Vice President of Strategy and Products
Out-of-home advertising has traditionally been billboards and transit displays but today there are hotspots in thousands of locations from hotels to airports, where consumers with laptops and wireless devices can receive out-of-home advertising messages. The first examples were flashing images and...
Thursday, Nov. 8, 2007
Chat Room: Bill Meadows
Bill Meadows was unhappy being a lawyer. "You're involved in communicating and managing relationships as an attorney but usually the litigation centers around the worst problems in people's lives. You're in a quagmire of negative human emotions." So to compensate for his day job as an attorney,...

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