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Chat Room Interviews
Displaying 261 - 270 of 323
Wednesday, Sep. 26, 2007
iChat: Tremor Media's CEO Jason Glickman
The role of ad networks in the broadband video advertising universe can't be overstated. They're the place to go to buy advertising on the majority of sites. Jason Glickman, CEO of Tremor Media , one of the largest ad networks that specializes in video advertising, explains how advertisers can...
Wednesday, Sep. 12, 2007
iChat: Ben Weinberger, Co-founder & CEO, Digitalsmiths
Contextual ad targeting, which started with Google's AdSense for text-based advertising, is now being developed for video ads, with technology available that analyzes various components of video content to enable the placement of relevant ads. Ben Weinberger co-founded Digitalsmiths/Durham, NC in...
Wednesday, Sep. 5, 2007
iChat: Dan Shey, ABI Research principal analyst
A recent report from ABI Research says that the market for mobile video telephony services, including video mail, video calling and video sharing, will grow from $1 billion in 2007 to $17 billion in 2012, a Compound Annual Growth Rate of 74 percent. Where will video advertising fit into the picture...
Wednesday, Aug. 29, 2007
iChat: adap.tv's VP Sean Behr
The big news this week may be YouTube's introduction of the overlay video ad format, but it's not the first company to offer it. Adap.tv ( www.adap.tv ) introduced its own version earlier this year and is working with a few major publishers on it. While YouTube's overlays play underlying video ads...
Wednesday, Aug. 22, 2007
iChat: Bart Feder, CEO/ President, The FeedRoom
Bart Feder, CEO/president of The FeedRoom since 2004, has a background of more than 20 years as a TV news director, at WABC-TV in New York and other stations. The FeedRoom started out playing video content for media companies but has branched out into the corporate world, because today "every...
Thursday, Aug. 16, 2007
Chat Room: Rupert Samuel
Up until recently, Rupert Samuel's advertising career had pretty much been at one place--and what a place indeed, the lauded Crispin Porter+Bogusky (CP+B ), Miami. He started there as an intern, went back to London to finish up his schooling in communications and film at Brunel University and then...
Wednesday, Aug. 15, 2007
iChat: Sean Morgan, Chief Executive Officer, ClipSyndicate
ClipSyndicate, the video news syndication service that launched in April 2006 and is operating in beta, is providing a platform for broadcasters and other content owners to play their video clips across a network of sites, with both parties sharing the ad revenue. The service enables publishers to...
Wednesday, Aug. 8, 2007
iChat: Carat CEO Sarah Fay
One of the biggest news items in the ad world at the end of July was the fusion of Carat USA, the general media agency, with Carat Fusion , the digital agency, in a move that heightened the landscape for digital advertising. There's been talk that the move elevates digital to the forefront of...
Wednesday, Aug. 1, 2007
iChat: Guerilla FX's co-owner, director Thor Raxlen
iSPOT first came across Guerilla FX/New York, an independent design, effects and post finishing company, through the work it did on "End-to-End," (iSPOT of the Week, May 2) a video ad for Foot Locker and Adidas that used time-lapse photography to show a graffiti artist at work. Since then, the...
Wednesday, Jul. 25, 2007
iChat: Cabot Norton, Creative Director, Atmosphere BBDO
Atmosphere BBDO, the digital agency network of BBDO North America, was founded in 1997 and is a full service digital marketing company that has done work for AOL, GE, Fed Ex, Snickers, Target and the NFL. iSPOT is interested to learn how a digital arm of a major agency works with the offline agency...