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Chat Room Interviews
Displaying 261 - 270 of 348
Wednesday, Feb. 6, 2008
iChat: Liza Hausman, Gigya's VP of marketing, Discusses Widget Advertising
The popularity of widgets as an advertising medium is growing with the help of companies like Gigya, which started as a distribution network and launched an ad network, so companies that distribute widgets can also use them to advertise to the people who view widgets and install them on their...
Wednesday, Jan. 30, 2008
iChat: Jeff Freedman, Millions of Us Director, Business Development, Discusses Virtual World Video Advertising
Millions of Us, a Sausalito, Calif. agency that specializes in virtual worlds, was launched in May, 2006 and is having success now with campaigns that are taking advertising in a new direction. Advertisers first played banner ads in virtual worlds, but they weren't popular. Today advertisers are...
Wednesday, Jan. 23, 2008
iChat: Impact Engine's CEO Neil Greer, Discusses New Platform For Creating, Managing And Placing Online Video Ads
Impact Engine, an advertising technology company, has announced the private beta release of a platform for the creation, management and placement of rich media ads, including video. The service allows advertisers to create their own ads and place them on a variety of sites, including Google and...
Wednesday, Jan. 16, 2008
iChat: Hudson Street Media's Co-founder Robert Millis Speaks About Political Video Ads
After the Iowa caucus and the New Hampshire primary, interest in the presidential election intensified, with all eyes looking forward to the next primaries. As the campaign progresses, political advertising will pick up and we wonder what role broadband video advertising will play. This election...
Friday, Jan. 11, 2008
Chat Room: Mark Grande
Not quite a year ago, Mark Grande came aboard as head of development at Hungry Man Entertainment (HME), a then recently formed division of leading commercial production house Hungry Man. HME currently has a couple of feature scripts in development, one for director/Hungry Man co-founder Bryan...
Wednesday, Jan. 9, 2008
iChat: Digital Fusion's Senior VP and General Manager Jason Witt
In December, MTV Networks, a division of Viacom, announced the formation of Digital Fusion, a specialized unit focused on developing customized ad content. The unit can create marketing programs for the company's vast network of 300 sites in the entertainment field. Its first project was developing...
Wednesday, Dec. 19, 2007
iChat: Dave Networks CEO Rex Wong Discusses Next.TV, The Latest Internet TV Iteration
In late October, DAVE Networks, a company that has provided the technology for Internet social community video platforms ( iSPOT, April 11 ), launched Next.TV , a 50-channel Internet video-on-demand service in an exclusive distribution deal with Hewlett-Packard. The first viewers of Next.TV will be...
Thursday, Dec. 13, 2007
Chat Room: Director Marcos Zavitsanos makes his spotmaking mark in China
China has captured the imagination of assorted advertisers and marketers, fueled further by the 2008 Summer Olympics being in Beijing. Word is that NBC is charging around $800,000 for a primetime 30-second ad time slot airing during the Beijing Games. And China Central Television is also making...
Wednesday, Dec. 12, 2007
iChat: World Now's Chief Revenue Officer Adam Gordon Discusses Online Video Ad Campaigns For Local TV Stations
World Now, which sells interactive advertising for the ABC Group of 10 local TV stations in New York, Los Angeles and other major markets, recently announced it has assisted the stations in relaunching their sites, which will begin to broadcast more video content. Adam Gordon, World Now's chief...
Thursday, Dec. 6, 2007
Chat Room: Uwe Gutschow
Uwe Gutschow has made his first professional foray stateside, recently joining Saatchi & Saatchi LA as director, interactive strategy, after an accomplished tenure at Saatchi & Saatchi Cape Town, which included his founding that shop's interactive group AtPlay and serving in a lead...