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Chat Room Interviews
Displaying 321 - 330 of 336
Wednesday, Jan. 17, 2007
iChat: Starcom USA VP/Video Innovation Director Tracey Scheppach
Buying TV advertising is no longer the exclusive responsibility of linear TV buyers. With the introduction of broadband TV, including full-streamed episodes at network broadband sites, media buyers are buying broadband spots for advertisers looking to take advantage of the new opportunity. Tracey...
Friday, Jan. 12, 2007
Chat Room: Ron Lawner
As 2006 came to a close, Ron Lawner, the visionary creative leader behind a decade long series of commercial hits for client Volkswagen and memorable work for Fidelity Investments, American Legacy ("Truth" campaign), Royal Caribbean, Jovan Musk and Kinney Shoes, completed a 25-year career with...
Wednesday, Jan. 10, 2007
iChat: Greg Smith, Chief Operating Officer Neo@Ogilvy
Greg Smith, COO of Neo@Ogilvy , ( www.ogilvy.com/neo ) one of the major players in the broadband video space, is this year's first iChat personality. Smith offers fascinating comments on how broadband video is transforming American advertising, not just by allowing advertisers to play videos online...
Friday, Dec. 22, 2006
iCHAT: Allant Group's Eric Schmitt
How will the growth of broadband video advertising impact direct marketing? Will it lead to cuts in direct mail and telemarketing? Will it encourage direct marketers to transform their marketing strategies for the broadband world? To answer these questions, iSPOT spoke with Eric Schmitt, executive...
Friday, Dec. 15, 2006
Chat Room: Renny Gleeson
Renny Gleeson was recently named the global director of digital strategies at Wieden + Kennedy , based in Portland, Ore. In this newly created position, Gleeson will oversee W+K's global digital strategy and investments and help guide digital strategy for the W+K client roster, including Nike, Coke...
Wednesday, Dec. 13, 2006
iCHAT: ESPN's John Zaccario
How does ESPN, the leading cable sports network, maintain its dominance in the broadband world? The network has transcended typical Web offerings with ESPN360 , a video content player that plays live sports and is available to visitors at ESPN.com whose Internet service providers have signed up for...
Wednesday, Dec. 6, 2006
iCHAT: AOL Media Network's Janet Balis
Knock, knock? Who's there? AOL and HBO. AOL and HBO who? AOL and HBO are teaming up to create This Just In , a comedic Web site that marries AOL's interactive expertise with HBO's comedic programming to create a venue that provides visitors with laughs and advertisers with new broadband inventory...
Friday, Dec. 1, 2006
Chatroom: Robin Laurence James
Robin Laurence James is CEO of the Pacific Film and Television Commission, a company established and owned by the Queensland (Australia) government. Following graduation from the University of Queensland and postgraduate studies at the University of Canberra, James has for the most part pursued a...
Wednesday, Nov. 29, 2006
iCHAT: Batanga's CEO Rafael Urbina
Batanga is a language spoken by the people of Cameroon and Equatorial Guinea, but online it's the name of the leading Latino Website that streams music and video to an audience that has quintupled to 4.5 million unique visitors from August 2005 to August 2006. Batanga.com , the Coral Gables, FL-...
Wednesday, Nov. 22, 2006
iCHAT: Brightcove's Adam Gerber
Adam Gerber, a former TV buyer at MediaVest, with more than 15 years of agency media buying and planning experience, is now the VP of advertising products and strategy at Brightcove , the broadband video network based in Cambridge, MA that is fast becoming the leader in the space. Brightcove...