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Friday, Sep. 25, 2009
POSTPRODUCTION: Going With The Flow
"Early communication is key to a successful data workflow," affirmed Gretchen Praeger, executive producer/managing director at Optimus , Chicago. "Production companies should know not only who's editing the project but also where it is finishing. Workable files for an offline editor aren't...
Thursday, Sep. 24, 2009
Cramer-Krasselt's Andrei Chahine, Ryan Stotts Win Optimus' "One Shot" Competition
Copywriter Andrei Chahine and art director Ryan Stotts of Cramer-Krasselt , Chicago, have won Optimus' second annual One Shot contest. The up-and-coming agency team garners two major prizes. For starters, their winning concept designed to promote disaster relief nonprofit foundation ShelterBox will...
Friday, Aug. 14, 2009
Music & Sound: Summer Top Ten Spot Tracks
View the spots and learn more about the companies and people behind the great range of music, sound design and audio post represented in the selections for this Summer's SHOOT Top 10 Spot Tracks Chart. SHOOT Top 10 Summer 2009 Spot Tracks Chart Title Music/Sound Audio Post Agency Production 1 2K...
Friday, Aug. 14, 2009
Coming Attractions: Advertising & Entertainment Share The Marquee
The notion that award shows reflect the state of the industry is hardly new. However, that dynamic has gained momentum, propelled not only by the body of work submitted and the winning entries this season, but also the increasing inclusiveness of competitions as stellar creative erases longstanding...
Friday, Aug. 14, 2009
Music & Sound: Sound Thinking
While Tom Jucarone of Sound Lounge , New York, observed that his role as an audio post mixer hasn't changed over the years, the marketplace certainly has. "The constant," says the veteran artisan, "is that I am part of a creative team, providing an additional creative viewpoint that contributes to...
Friday, Aug. 14, 2009
Music & Sound: From An Unavoidable Train Collision To A Fanciful, Purposeful Flight
Major League Baseball star Prince Fielder runs at full speed towards a catcher who braces for what promises to be a tremendous home plate collision. But the impact ante has been upped considerably when it's revealed both players are perched atop locomotive trains that are speeding across the desert...
Friday, Aug. 14, 2009
Texas Production & Post: Incentives in Play
A little less than four months ago, the new Texas Moving Industry Incentive Program was signed into law, containing provisions that apply to commercials and branded content. The initiative offers qualifying commercial projects the opportunity to receive a payment of five to seven-and-a-half percent...
Thursday, Aug. 13, 2009
A Famous Take On An Agency Online Destination
Famous Interactive, a division of Culver City-based The Famous Group , has built Young & Rubicam's (Y&R) new global website: www.yr.com . The interactive site features assorted noteworthy elements including an offbeat brand-battling wrestler game, "Contact Y&R" notes sent via the arcane...
Friday, Jul. 17, 2009
Visual Effects & Animation: SHOOT Top Ten Chart
Have a look-see at the quarter's leading VFX and Animation spots, which showcase a wide range of genres, looks and approaches. SHOOT Top 10 Visual Effects & Animation Chart Title Visual Effects/Animation Agency Production 1 Toyota Prius' "Harmony" (video below) Perceptual Engineering, Auckland...
Friday, Jul. 17, 2009
Visual Effects & Animation: From An Energized Commute To A Most Depressing Crawl
Toyota Prius' "Harmony," a spot in which man, machine and nature come together as one, and Swedish pension company AMF's "Caterpillar," which shows good things are worth waiting for, are SHOOT's Visual Effects & Animation Chart toppers for the summer quarter. The former commercial finds a Prius...

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