Features
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Friday, Feb. 18, 2011
Midwest Series: Will Anthem Stir Action?
The Detroit Lions did not play in the Super Bowl this month. Nor did Ford Field host Super Bowl XLV pitting the Green Bay Packers against the Pittsburgh Steelers. Yet Detroit got a big shot in the arm from the Big Game in the form of a two-minute Chrysler commercial that aired during the telecast...
Friday, Feb. 18, 2011
Red Carpet Ride: Previewing The Awards Shows, Leading Contenders
"Oh my God," said Tom Hooper as he came on stage to accept the Directors Guild of America (DGA) Award for Outstanding Directorial Achievement in Feature Film. He won the honor late last month for The King's Speech during the gala DGA ceremony held in the Grand Ballroom of the Hollywood and Highland...
Friday, Feb. 18, 2011
Visual Effects & Animation: SHOOT Top Ten Chart
Have a look-see at the quarter's leading VFX and Animation spots, which showcase a wide range of genres, looks and approaches. See related article here. SHOOT Top 10 Visual Effects & Animation Chart Title Visual Effects/Animation Agency Production 1 Huggies' "Soirée" (video below) MassMarket ,...
Friday, Jan. 21, 2011
The Collaborative Network Behind "The Social Network"
With SHOOT's 50th Anniversary Issue and "Then, Now & Looking Ahead" series still prominent in the proverbial rearview mirror, it's apropos that we kick off 2011 with special coverage of The Social Network, a lauded film which reflects both change and a constant, in some respects underscoring...
Friday, Jan. 21, 2011
Ad Industry Forecast: Changing Tides
As 2011 gets underway, it's time for New Year's resolutions--which often aren't kept--and predictions of what's in store, which often aren't accurate. Nonetheless, SHOOT asked a cross-section of brave creative souls from advertising agencies to engage in both resolutions and prognostications...
Friday, Dec. 17, 2010
Turning The Corner
Though the recession continues to take its toll, there were signs that the advertising industry had started to shake off some of the economic doldrums in 2010. Forecasters from ZenithOptimedia to Magna Global began to revise upwards their borderline gloomy projections for U.S. and North American ad...
Friday, Dec. 17, 2010
How To Get To Sesame Street--Ask SHOOT's Agency of the Year Wieden+Kennedy
For the second straight year, Wieden+Kennedy is SHOOT's Agency of the Year. In 2009, our coverage provided insights into the inner workings and the creative environment at the agency--and of course the work, delving into the dynamics that went into our selection of W+K. This year, we can...
Friday, Dec. 17, 2010
May I Have The Envelope, Please...
While they're far from surefire harbingers of things to come, preliminary results for the entertainment industry awards show season merit attention, perhaps indicative of how the Oscar ballots might look next month. (Nominations for the 83rd annual Academy Awards will be announced on January 25)...
Friday, Dec. 17, 2010
An Agency POV On Adapting, Evolving
Editor's note: Jeff Brooks, co-CEO of Euro RSCG New York, had an 11th hour change in his schedule, causing SHOOT to miss connections with him for an interview for our 50th Anniversary Issue. But rather than lose the chance to gain his feedback on an evolving marketplace and its impact on...
Friday, Dec. 17, 2010
Creative Marketer of the Year: Procter & Gamble
There's an axiom that behind great advertising is a great client. So if you believe in that adage, it's only apropos that SHOOT's Agency of the Year is Wieden+Kennedy and that our top Creative Marketer for 2010 is Procter & Gamble. Indeed Wieden's strong showing this year is due in part to its...