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Saturday, Oct. 1, 2005
The Direct-To-Client Relationship
For production companies, the advertising agency is normally the conduit to a client. However, as marketers search for new ways to communicate to consumers, they at times go directly to a production company. That scenario might happen for any number of reasons--because of a client/director...
Saturday, Oct. 1, 2005
Round One Of Balloting Begins For AICE Awards
The 2005 Association of Independent Creative Editors (AICE) Awards competition is entering its first round of balloting. DVDs of spot entries were sent out earlier this week to editors at AICE-member companies. Editors will screen the entries and their assessments will pare the field down to...
Saturday, Oct. 1, 2005
New Formations
The weekend before Super Bowl XXXIX, the National Football League (NFL) spot "Tomorrow"--which featured NFL players singing the classic "Tomorrow" from the musical Annie --was lensed on location in Miami and in the Florida Keys. Meanwhile, editor Chuck Willis of bicoastal/international Cut + Run...
Saturday, Oct. 1, 2005
Don't Judge A Book By It's Cover
Ads for mortgage lending companies aren't exactly known for creative ingenuity--the endlessly airing Ditech spots come to mind as fairly typical of the category. That perception changed Super Bowl Sunday, when Ameriquest Mortgage Company, an Orange, Calif.-based lending firm, broke two clever spots...
Saturday, Oct. 1, 2005
The Evolution Of Production
At conferences covering creativity and varied communication outlets, talk about media neutrality abounds. Clients are more actively pursuing ideas outside the realm of the traditional TV spot. More likely than not these days, a client wants an integrated approach--perhaps an online game, a viral...
Saturday, Oct. 1, 2005
Color Correction
In 2005, the post community will be introduced to many choices in developing color correction systems and corresponding workflow tools. And with implementation already underway, agencies can expect by year's end to be looking at some new workflow options in coloring and finishing their commercials...
Saturday, Oct. 1, 2005
How Did They Do That?
The Visual Effects Society (VES) has nominated three spots for the 2005 award in recognition of outstanding visual effects in a commercial. The winner will be announced and honored--along with recipients of visual effects awards in film, television, video games and music videos--during a gala event...
Saturday, Oct. 1, 2005
Top 10--At A Glance
The winter top 10 chart encompasses a wide array of musical stylings--from lush orchestral pieces to thoroughly effective licensed tracks to truly inspired sound design. In this edition of SHOOT 's music series, we look at the tracks and what makes them work so well with the creative. NUMBER ONE...
Saturday, Oct. 1, 2005
Creative/Production Outlook For 2005
Welcome to SHOOT 's inaugural digital edition. In the first feature series of 2005, agency creatives, producers and production company execs sound off on the year just started. Questions asked included: What trends and developments do you anticipate in the advertising landscape in 2005? What do you...
Friday, Oct. 31, 2003
SAG, AFTRA Members Ratify Commercials Pact
NEW YORK—By a whopping 94 percent majority of ballots cast, actors voted to ratify a new three-year television and radio commercials contract. The agreement officially took effect on Oct. 30, ending a process that was 180 degrees from the machinations of the prior contract negotiations, which saw...

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