Features
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Friday, Oct. 10, 2008
Short Goes Long Way To Showcase AMP Talent
The Association of Music Producers (AMP) premiered the short film The Third Millennium: 2000--Present at "AOL AMP'd UP!. Presented by Platform A," Advertising Week V's opening night concert at the Nokia Theatre in New York City on Sept. 22. The soundtrack, composed and produced by AMP-member...
Friday, Oct. 10, 2008
Argentina And Brazil Offer A New, Decidedly Positive Definition For The Term "Going South"
When things go south, that conventionally means they're taking a downward turn. But in the case of going South America, business and infrastructure have been going up--though there are concerns about the world economy and its recent, current and future impact on the state of production business...
Friday, Oct. 10, 2008
Visual Effects and Animation: Taking The Sting Out And Putting Style In Automotive Advertising
Honda Fit's "Mecha-Mosquitoes"--a commercial in which hybrid mosquito/gas guzzling cars (circa the 1960s) prey on fuel tankers but meet their match when they try to assault a Fit--and Audi A4's "Living Room," a visual tour de force which moves us through a living room that elegantly forms and...
Friday, Oct. 10, 2008
Visual Effects & Animation: SHOOT's Top Ten Chart
Have a look-see at the quarter's leading VFX and Animation spots, which showcase a wide range of genres, looks and approaches. Click Here To Read SHOOT's Visual Effects & Animation: Finding The Key To Crossover Click Here To Read SHOOT's Visual Effects and Animation: Taking The Sting Out And...
Friday, Oct. 10, 2008
Visual Effects & Animation: Finding The Key To Crossover--The Long And Short Of It
With crossing over between long-form and short-form fare a way of professional life for visual effects/animation studios, the dynamic of how one informs the other has taken firm hold. Feature visual effects experience can have a significant influence on a studio's spotmaking endeavors, for example...
Friday, Sep. 26, 2008
Pushing The Envelope, Please
"The envelope, please." During the Creative Arts Emmy Awards ceremony held earlier this month at the Nokia Theatre in Los Angeles, there was the obligatory hush over the capacity audience for a brief moment until the presenter read out that this year's primetime commercial Emmy was going to Bud...
Friday, Sep. 26, 2008
DTV Transition: Flipping The Switch: Part II
In our Aug. 15-Sept 11 issue, SHOOT canvassed production, post and VFX professionals about the pending transition to digital television (DTV), including HD. We also reported in that edition on the Association of National Advertisers' (ANA) white paper titled "The Digital TV Transition: Production...
Friday, Sep. 26, 2008
DTV Transition: Flipping The Switch--Heads Of Industry Trade Associations Provide Feedback
Just as SHOOT sought out members of the technology community for their takes on the transition to digital TV and its implications, so too were heads of leading trade associations invited to provide feedback. The two-pronged question posed to them read: What advice would you offer to post facilities...
Friday, Sep. 26, 2008
Arnold, Dir. Seftel Ask For A Year Of Your Time
In PSAs created by Arnold Worldwide , Boston, directed by Joshua Seftel of Redtree Productions , Boston, and broadcast by Comcast, viewers will get the chance to see the good being done by the young volunteers of City Year who dedicate a year to community and country as tutors, mentors and role...
Friday, Sep. 26, 2008
Hawaii Production Report: A Look At The Islands, Industry Incentives And Infrastructure
As if paradise needs extra incentives in order for filmmakers to visit--well, actually today's economic realities dictate that it does even when that paradise is as naturally enticing as Hawaii. And indeed Hawaii has been responsive to an ultra competitive marketplace in which assorted states and...