Features
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Friday, Apr. 15, 2011
Coming To A Theater Near You?
Will Arnett is most widely known for his inspired comedic work as an actor, perhaps most notably in the critically acclaimed Arrested Development. But there's another development that will not be stymied in which Arnett has a role via DumbDumb , the sponsor-driven advertising and production company...
Friday, Apr. 15, 2011
Texas & The Southwest: In Good Hands
The massive budget shortfalls plaguing most if not all states has legislators debating the validity of filming tax credits, and the Southwest isn't immune from scrutiny and cutbacks. Still, talent throughout the region is on the rise, with many citing increased depth in crews. Such depth and...
Friday, Apr. 15, 2011
VFX, Post & Animation: Entering Another Dimension
At the National Association of Theatre Owners' (NATO) annual CinemaCon confab last month in Las Vegas, leading filmmakers were bullish on the prospects for 3D, the most publicized prediction coming from Star Wars creator George Lucas who firmly believes 3D will eventually take over the movies akin...
Friday, Apr. 15, 2011
VFX, Post & Animation: Cats Purr As Does Lexus' Hybrid Engine When Put To The Test
We open on a man pouring milk into a bowl of cereal as his cat watches intently. Banished to the backyard so the man can enjoy his breakfast without being stared at, the cat suddenly sprouts opposable thumbs. A highlight moment finds the cat picking up a ball with ease thanks to his newfound...
Friday, Apr. 15, 2011
VFX & Animation: SHOOT Spring Top Ten Chart
Have a look-see at the quarter's leading VFX and Animation spots, which showcase a wide range of genres, looks and approaches. See related article here. SHOOT Spring Top 10 Visual Effects & Animation Chart Title Visual Effects/Animation Agency Production 1 Cravendale Milk's "Cats With Thumbs" (...
Friday, Mar. 25, 2011
A "Crude" Awakening
Among the directors profiled in this spring Directors Extravaganza, for example, are Oscar-nominated documentarian Morgan Spurlock ( Super Size Me ) whose soon-to-be-released film about product placement and brand integration in theatrical features, The Greatest Movie Ever Sold, has generated...
Friday, Mar. 25, 2011
Music & Sound: Spring Top Ten Spot Tracks
View the spots and learn more about the companies and people behind the great range of music, sound design and audio post represented in the selections for this Spring's SHOOT Top 10 Spot Tracks Chart. See related article here . SHOOT Top 10 Spring 2011 Spot Tracks Chart Title Music/Sound Audio...
Friday, Mar. 25, 2011
Music & Sound: Evolving Roles On Advertising Agency Music Production Side
Eric David Johnson, a.k.a. DJ Bunny Ears, wasn't looking to leave New York--or for that matter, Young & Rubicam where he served with distinction as executive music producer. But over time as he was courted and more deeply explored the opportunity emerging at DDB Chicago , he was drawn to the ad...
Friday, Mar. 25, 2011
Music & Sound: Music Makes An Impactful Entrance For EXIT Public Service Video
Young & Rubicam New York joined forces with MTV EXIT (End Exploitation and Trafficking), production house Paranoid U.S., music house Black Iris, and independent sound designer Brian Emrich to produce a powerful new public service music video that raises awareness of--and funds to combat--human...
Friday, Feb. 18, 2011
Visual Effects & Animation: A Pair Of Wild Rides: One To A Party, The Other To The Past
A baby runs amok through a party full of adults. Yet paradoxically his fast-paced reckless abandon is depicted via freeze frames in a commercial entitled "Soirée" for Huggies. The still images create a sense of frenetic motion that captures the elusiveness of the baby whose dad is in hot pursuit...