Displaying 1021 - 1030 of 1175
Friday, Mar. 9, 2007
Creative Focus: Battling Ad Schizophrenia
For Juan Oubinña, group creative director at Grupo Gallegos , Long Beach, Calif., making too great a distinction between U.S. Hispanic and so-called mainstream English-language advertising can be a costly mistake. "You don't want a schizophrenic brand that has one personality in the English-...
Friday, Mar. 9, 2007
Editing & Post: Finding A Def Ear
With nearly 30 years as an editor--and the last eight months as the executive director of the Association of Independent Creative Editors (AICE) --under his belt, Burke Moody reflects on his latter capacity as the organization heads into a time of industry change for which it hopes to help navigate...
Friday, Feb. 23, 2007
Music & Sound: Maximizing Music
These days it seems like most commercials have some kind of licensed track in them. And while music house compositions are still a strong part of the mix, agency producers believe that the interest in the licensing of songs--in many cases from unknown indie bands--will be a growth area this year...
Friday, Feb. 23, 2007
Music & Sound: From Cartography To Lobotomy
From a hair metal rock anthem accompanying a kitschy Power Rangers-like scenario to a chilling sound design tour de force capturing a deli meat slicer being deployed on a human brain--that's the curious range represented in entries number one and two which head this Winter's SHOOT Top 10 Spot...
Friday, Feb. 23, 2007
Music & Sound: SHOOT's Top 10 Spot Tracks Chart
View the spots and learn more about the companies and people behind the great range of music, sound design and audio post represented in the selections for this winter's SHOOT Top 10 Spot Tracks Chart. Title Music/Sound Audio Post Agency Production 1 Garmin's "Maposaurus " Musikvergnuegen ,...
Friday, Feb. 23, 2007
Shrek's New Mission: To Help Kids Battle Obesity
In William Steig's children's book and on the big screen, Shrek sets out to rescue the beautiful Princess Fiona from a fire-breathing dragon. Accompanying him on his mission is a wisecracking Donkey. Now the two have another mission--to help kids combat childhood obesity--and that's just what they'...
Friday, Feb. 23, 2007
Seeking Deja Vu: N.Y. Looks To Fuel Spot Business
For Alan Suna, co-owner of Long Island City-headquartered Silvercup Studios , a New York stage facility mainstay, the success of the TV series pilot filming season bodes well for spot production in the Big Apple. Just as the upsurge in film and TV lensing, including pilots, has increased...
Friday, Feb. 9, 2007
Production Companies: Coming of Age
While SHOOT has chronicled major production houses' diversification into new content opportunities--from @radical.media's hiring of Bob Friedman and the formation of entertainment conception, creation and distribution company Radical Thinking, to Believe Media bringing agency vet Mark Sitley aboard...
Friday, Feb. 9, 2007
Stock Footage: Attaining A New Image
Stock footage companies have a reputation for saving the day. Recently FootageBank HD, Venice, Calif. was called upon by effects house Rhythm & Hues Studios, Los Angeles, and Waylon, St. Louis, to provide HD footage of penguins to composite into a desert setting for a Budweiser spot slated to...
Friday, Feb. 9, 2007
Music Libraries: Note Worthy
Are you offering agencies any new services to meet their music needs and what recent spots used music from your library? Killer Tracks, Beverly Hills According to VP of Production, Kat Green, there is a hot trend for pop and indie-rock style songs in commercials right now (like The Teddybears,...

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