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Thursday, Mar. 23, 2006
Digital Printer Lights
An essential technology used in the film world is the Hazeltine console, which is an analyzer used in film labs for determining what grade of color and density should be applied to the printing of a distinct length of negative. Precise levels of these grades are communicated through three standard...
Thursday, Mar. 23, 2006
Directors Issue, Spring 2006
Welcome to SHOOT's spring Directors Series, featuring profiles of helmers who've made an impact on advertising, and a look at promising new talent. Our accompanying Cinematographers Series offers DP feedback on "hybrid filmmaking" and issues related to new technology. The directorial profiles...
Thursday, Feb. 23, 2006
New York: Katherine Oliver
"New York City's production industry continues to grow, with 31,570 location shooting days in 2005, which represents a 35 percent increase from the year prior," Katherine Oliver, commissioner of the NYC Mayor's Office of Film, Theatre and Broadcasting, said. "So far this year, numerous commercials...
Thursday, Feb. 23, 2006
New York: On Location
New York has long been a destination for production, whether it be on location or on stage. In this week's look at New York, SHOOT asked agency producers the following questions about shooting in New York: What was your most recent New York shoot--please include client, director, and production...
Thursday, Feb. 23, 2006
New York: Looking Good
For this week's look at New York, SHOOT asked production and post execs from shops around the Big Apple for insights into how the market is shaping up. The questions: As the New Year kicks off, how would you describe the business climate? What are some creative trends you are seeing? How do you...
Thursday, Feb. 23, 2006
Branded Entertainment: Drive Through
The Call goes out in late March. That's when the film of that title will premiere; it features John Malkovich and Naomi Campbell, and was directed by Antoine Fuqua (Training Day, King Arthur). The trailer depicts a gothic thriller: an epic battle between good--Malkovich as a priest--and evil--Naomi...
Thursday, Feb. 23, 2006
Branded Entertainment: It's Showtime
Technology giant Samsung has entered the branded entertainment field with an innovative, interactive film project. Available at www.anyfilms.net , the series is a spy film with 10 different characters, one event, 10 possible endings, and 11,000 ways to play out. Created by agency Margeotes Fertitta...
Friday, Feb. 10, 2006
SHOOT'S TOP 10 SPOT TRACKS
Number Title Music / Sound Audio Post Agency Production 1 ESPN "Believe" Endless Noise, Santa Monica Jeff Elmassian, creative director/composer; Andy Rehfeldt, composer; Shari Christensen, executive producer Downstream, Portland, Ore. Lance Limbocker, mixer Wieden + Kennedy, New York LAIKA/house,...
Friday, Feb. 10, 2006
Hot Tracks For Winter
The winter top 10 music and sound design chart yielded a trio of tracks that effortlessly drives the picture. In ESPN's "Believe," part of the long-running "Without Sports" campaign, a simple score perfectly illustrates the hope people harbor for their favorite sports team to win--and the agony...
Friday, Feb. 10, 2006
Addressing FAQ's --Including Several Misconceptions--About HD
As high definition makes its way into the commercialmaking vocabulary, there are many new terms, concepts and processes. And it's no surprise that some misconceptions have also surfaced in the professional community. SHOOT surveyed a series of companies that offer HD services, looking for the most...

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