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Wednesday, May. 10, 2006
Music Video Directors: Choice Clips
"I miss the years when a new creative video coming out was a social event," relates director Chris Milk of bicoastal/international @radical.media/music. "Everyone used to see every new video the week it came out. A new Michael Jackson video was like the Super Bowl. Now MTV plays so little videos...
Wednesday, May. 10, 2006
Sunny Outlook
Business is going well for Florida. And pending the outcome of proposed tax credit legislation that would benefit local production, business stands to get even better for the Sunshine State. At press time, the state Senate was set to vote on legislation that would provide a 15 percent tax credit...
Wednesday, May. 10, 2006
Agency Producers: Cell Short, Go Long
Creating engaging entertainment that isn't intrusive--all within the confines of a scant 10 seconds in order to reach the coveted youth demographic. That was the daunting challenge facing Saatchi & Saatchi Los Angeles for its Toyota Yaris client in the context of sponsoring mobisodes of the Fox...
Thursday, Apr. 20, 2006
Visual Effects & Animation: Let the Games Begin
The explosive interest in and rapid expansion of the interactive entertainment community holds great promise for experience-based storytelling--and Hollywood and Madison Avenue are taking notice. In response, the Visual Effects Society (VES) and the Los Angeles Professional Chapter of ACM Siggraph...
Thursday, Apr. 20, 2006
Visual Effects & Animation: Efx-Driven Spots
SHOOT sought out visual effects artists to share insights into the making of vehicular spot fare as reflected in some recent noteworthy endeavors. The body of work's range is far reaching--from the time-honored classic art of Japanese origami to a rendition of weather seasons over many years. Add...
Thursday, Apr. 20, 2006
Music & Sound: Fast Track Tops Chart
The spring top 10 music and sound design chart is topped by a trio of tracks that runs the gamut from monk-like chants to drumline precision to a slightly offbeat filmic treatment of a fantasy/reality mix. While they are diverse, the spots share a common bond--all three are for automotive clients...
Thursday, Apr. 20, 2006
Music & Sound: SHOOT'S Top Ten Spot Tracks Chart
Title Music/Sound Audio Post Agency Production 1 Volkswagen GTI, "Hair" Beacon Street, Venice, Calif. John Nau and Andrew Feltenstein, composers; Brian Chapman, sound designer Sound Lounge, New York Philip Loeb, Rob Difondi, Rob Sayers, Glenn Landrum, Keith Reynaud, mixers Crispin Porter + Bogusky...
Thursday, Apr. 6, 2006
Film Commissions: The Road To Filming
The road to filming is seemingly paved with good incentives. Tax credits, rebates and the like are emerging in states and municipalities across the country, continuing a trend which represents a dramatic turnaround from the situation of just three-plus years ago when assorted film commissions were...
Thursday, Apr. 6, 2006
Agency Creative: Raisin' Brand
As the industry awards season gets into full swing, what better time to assess the state of creativity? SHOOT surveyed various competition judges to get their feedback on the current state of creative fare. Responses spanned traditional and new media. And in the latter vein, before launching into...
Thursday, Apr. 6, 2006
Film Commissions: California Dreamin'
With an industry, crew and talent infrastructure of longstanding renown, and diverse locations spanning every backdrop imaginable, California has been perennially regarded as a dream host for filmmaking. Nonetheless, the reality of increased competition from other states and countries has the...

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