Features
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Friday, Feb. 12, 2010
Midwest Production: Art & Commerce Mesh
The critically acclaimed A Serious Man --produced, directed and written by Joel and Ethan Coen--has not only registered on the artistic barometer, landing Oscar nominations for best picture and best original screenplay, but also made its mark on the bottom line for the State of Minnesota. Already...
Friday, Feb. 12, 2010
Prelude To 50th Anniversary Series: Part II - Then, Now and Looking Ahead--Silverstein, Dickstein, Geier
To commemorate its 50th anniversary which comes upon us in December, SHOOT continues a special series of features that will run through 2010 in which noted industry executives and artists reflect on the changes they've seen over the decades, as well as the essential dynamics that have endured...
Friday, Feb. 12, 2010
Music Notes: A Chart-Topping Trend--Create Your Own Rock Star; W+K Intros Group of Death
SHOOT's Music & Sound Spot Tracks Chart topper this quarter is ESPN's tongue-in-cheek " Group of Death: The Rockumentary " from Wieden+Kennedy , New York. It continues a mini-trend of ad agencies creating not only inspired work but also the rock stars themselves who headline that work. Consider...
Friday, Feb. 12, 2010
Music & Sound: Going Global Commercially Speaking
It wasn't too long ago that "global" work meant producing something here in the US and then adapting it for use in other markets, or even producing different campaigns for different markets. In the past year or so, we are seeing more and more work that originates somewhere else first and then makes...
Friday, Feb. 12, 2010
Visual Effects & Animation: A Wild Rollercoaster Ride And Reaching A "Finals" Destination
Barclaycard's "Rollercoaster"--a commercial in which a man commutes to work in amusement park ride style--and Coca-Cola's "Finals," in which a student is aroused from slumber by characters in his history textbooks, enabling him to get to his history final exam just in time, are SHOOT's Visual...
Friday, Feb. 12, 2010
Visual Effects & Animation: SHOOT Top Ten Chart
Have a look-see at the quarter's leading VFX and Animation spots, which showcase a wide range of genres, looks and approaches. See related article here. SHOOT Top 10 Visual Effects & Animation Chart Title Visual Effects/Animation Agency Production 1 Barclaycard's "Rollercoaster" (video below)...
Friday, Feb. 12, 2010
Music & Sound: Winter Top Ten Spot Tracks
View the spots and learn more about the companies and people behind the great range of music, sound design and audio post represented in the selections for this Winter's SHOOT Top 10 Spot Tracks Chart. See related article here . SHOOT Top 10 Winter 2010 Spot Tracks Chart Title Music/Sound Audio...
Friday, Dec. 11, 2009
Prelude To 50th Anniversary Series: Part I - Then, Now and Looking Ahead Through The Eyes of Luminaries
Next December marks SHOOT's 50th year of publication and in this year-end issue we begin a series of features that will run through 2010 in which noted industry executives and artists reflect on the changes they've seen over the decades, as well as the essential dynamics that have endured. These...
Friday, Dec. 11, 2009
Visual Effects & Animation: SHOOT Top Ten Chart
Have a look-see at the quarter's leading VFX and Animation spots, which showcase a wide range of genres, looks and approaches. SHOOT Top 10 Visual Effects & Animation Chart Title Visual Effects/Animation Agency Production 1 Weetabix's "Steeplechase" (video below) The Mill, London James Sindle,...
Friday, Dec. 11, 2009
Creative Marketer of the Year 2009: California Milk Processor Board--Thinking Outside The Carton
There's a word in the California Milk Processor Board (CMPB) moniker that could in a very real sense be regarded as superfluous: "California." Indeed this client goes well beyond the geography of a single state. The CMPB has truly been global in its reach and scope due to an advertising and...