Features
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Friday, Feb. 20, 2009
Visual Effects & Animation: Artisans Pinpoint The Challenges That Helped Shape Their Work
These are indeed challenging times on many levels, particularly with the state of the global economy. But regardless of the tenor of the times, at the upper echelon of filmmaking there are always inherent creative and logistical challenges--a fact of life reflected yet again in this year's crop of...
Friday, Feb. 20, 2009
Music & Sound: From Grammy Clips For Lincoln To MySpace Music Documentary Debut For Oasis
To be clear, there's no replacing commercial music/sound houses with advertising and marketing sensibilities from which emanate original music and sound design for spots and other forms of advertiser content. Yet at the same time there's no denying that the landscape of music for advertising is...
Friday, Feb. 20, 2009
Music & Sound: Winter Top Ten Spot Tracks
View the spots and learn more about the companies and people behind the great range of music, sound design and audio post represented in the selections for this Winter's SHOOT Top 10 Spot Tracks Chart. SHOOT Top 10 Winter 2009 Spot Tracks Chart Title Music/Sound Audio Post Agency Production 1 Frito...
Friday, Feb. 20, 2009
Visual Effects & Animation: SHOOT Top Ten Chart
Have a look-see at the quarter's leading VFX and Animation spots, which showcase a wide range of genres, looks and approaches. SHOOT Top 10 Visual Effects & Animation Chart Title Visual Effects/Animation Agency Production 1 Amnesty International's "You Are Powerful" (video below) Smoke &...
Friday, Feb. 20, 2009
Monday Morning Quarterbacking
While the Pittsburgh Steelers' rousing victory over the Arizona Cardinals kept viewers on the edge of their seats until the very end, the question we posed to agency creatives was whether the Super Bowl commercials lived up to the game in terms of retaining audience interest. The responses were a...
Friday, Jan. 30, 2009
On The Lookout
Is the glass half full or half empty? Is economic adversity an opportunity rather than a roadblock? Does the audacity of hope apply to the advertising and marketing sectors? Are we on the long and winding road to an economic recovery or approaching the precipice of a depression? While assorted...
Friday, Jan. 30, 2009
Editing & Post: The Long And Short Of It For Editors Angus Wall And Kirk Baxter Of Rock Paper Scissors
While David Fincher made Directors Guild of America ( DGA ) Awards history by recently garnering nominations in both the feature and commercial categories in the same year, there were a couple of editors reveling in that accomplishment in that they had a hand in the short and long of that Guild-...
Friday, Jan. 30, 2009
Editing and Post: A Natural Time For Sundance As Commercial Editors Diversify Into Long Form
While White Lightnin' , which premiered at this month's Sundance Film Festival in Park City, Utah, marked the feature directorial debut of noted spot helmer Dominic Murphy of bicoastal/international Partizan , the dramatic film enjoyed the benefit of an artisan with feature and commercial...
Friday, Jan. 30, 2009
Midwest Series: Setting The Table For 2009
The lesson learned in the Midwest is that the "I"'s have it, the "I"'s being incentives and infrastructure. Without one or the other in today's competitive marketplace and economy, business prospects falter. Consider California which has production infrastructure of historic proportions--both...
Friday, Dec. 19, 2008
Just Call It "Feature Filmworkers Club" As Movie Nothing Like the Holidays Debuts
Nothing Like the Holidays, an Overture Films release which debuted in theaters last week, is a sensitive, multidimensional story of Latino family life in Chicago's Humboldt Park neighborhood. Directed by Alfred De Villa, the movie has a cast that includes John Leguizamo, Freddy Rodriguez, Debra...