Features
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Friday, Dec. 5, 2008
CART High School Got Cash For GOT MILK?
For six weeks, the marketing and advertising students from Center for Advanced Research and Technology (CART) in Clovis worked hard to craft what they believe could be the next GOT MILK? campaign targeted at young people. They talked to more than 700 teenagers about milk. They debated over 50...
Friday, Dec. 5, 2008
Creative Marketer of the Year 2008: President-Elect Barack Obama Redefines Political Campaigning
The brand was simply "change" and given the disarray the country is in on assorted fronts, most significantly its economic free fall, people were clamoring to buy into the brand, their purchase consummated on Nov. 4 with the election of Sen Barack Obama (D-IL) to President of the United States...
Wednesday, Dec. 10, 2008
"Non-Agency Of The Year"
In a joint letter reflecting upon what 2008 has meant for Goodby, Silverstein & Partners (GSP), San Francisco, co-chairmen/creative directors Jeff Goodby and Rich Silverstein wrote, "This was the year we decided we should no longer be an advertising agency. In fact, no one should be an...
Friday, Nov. 21, 2008
Editing & Post: New Toys, New Models
While the technology curve continues to be steep with new innovations making an impact both on the creative and business fronts, sometimes the cause and effect can get lost in the shuffle as companies scramble day to day to maintain a positive momentum. So SHOOT thought it a good time for...
Friday, Nov. 21, 2008
Connecting Via Phone
"It's too confining to describe what we do as advertising anymore," related Ben Walker, creative director at Wieden+Kennedy (W+K), London. A prime example substantiating this is a multi-faceted branded entertainment project, Nokia's online drama Supernova , which Walker and his creative director...
Friday, Nov. 21, 2008
Warren Kushner Spreads His Wings At Partizan
A spec reel showcasing his filmmaking prowess broke Warren Kushner into the spot directorial ranks, landing him on the roster of HSI Productions in March 2000, just a couple of months before the SAG/AFTRA strike against the advertising business began and went on 'til late into that calendar year...
Friday, Nov. 21, 2008
Stock Footage: Stock Answers Score Originality Points For Content, Business At Large
Canvassing the stock footage community, SHOOT sought feedback on not only industry trends but also new offerings that would be of interest to advertising agency creatives and producers relative to commercials as well as other forms of sponsored content. On the trendy front, we asked for...
Friday, Nov. 21, 2008
Australia & New Zealand: Things Are Looking Up For The Advertising Industry Business Down Under
Film commissioners from around the world are currently in Wellington for the 33rd annual Association of Film Commissioners International (AFCI) Cineposium 2008 which is running from Nov. 19-23. Peter Jackson, the Academy Award-winning director of the Lord of the Rings trilogy which filmed on...
Friday, Nov. 7, 2008
Rock 'n' Role Playing
Gregory Grene, Draftfcb New York's director of music, is a member of a band called The Prodigals. A couple of tracks he wrote for--and which were performed by--the band have found a new life on the big screen as they were licensed for Pride and Glory , the recently released cop drama starring Ed...
Friday, Nov. 7, 2008
Giraldi Sees Mobile Marketing Getting Out Of Hand
At press time, noted director Bob Giraldi of bicoastal Giraldi Media , and the School of Visual Arts (SVA) in New York--an artists' education institute for which he's served on the faculty since 1968--were reaching out to advertising agency creatives to play participatory roles in the Out of Hand...